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Within this essential volume, leading social media expert Michael Malone explains the key approaches and philosophy that form the backbone of virtually every effective social media implementation regardless of platforms used, whether Facebook, Instagram, Pinterest, Twitter or other combined options. Citing real-world strategies adopted by such diverse brands as WoodenBoat magazine and the Grateful Dead, Malone lays out fundamental guidelines without which no attempt at social media outreach will succeed.

Venture Adventure captures startup fundraising advice, tips, and recommendations of more than 50 top global investors. Collectively, these venture capitalists represent the who's who of this domain worldwide, across a wide range of sectors, geographies, and company stages. They have seen it all and know exactly what it takes to effectively raise capital against the backdrop of very dynamic and competitive global markets.

An anthology of his best profiles and articles, including first person accounts of sailing in such classic events as the Sydney-Hobart Race and rounding Cape Horn, Gone to the Sea is an eclectic collection of stories that range from a prophetic cruise with his daughter; to an in-depth post mortem of solo sailor Mike Plant s final, mysterious voyage; to what it's really like to spend a hectic day with Americas Cup legend Dennis Conner.

Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout, David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with traditional use of advertising or events.

How Business Can Fight Climate Change captures the perspectives, insights, and ideas of 35 of the world's greatest thought and action leaders, addressing the increasingly alarming global challenges of a world where carbon emissions are out of control. It provides an easy-to-understand guide for every business leader and company on how they can play a more proactive role in addressing this serious threat to the global system—the very system they depend on and thrive in. This is a call to action and a practical blueprint for how the world can get to zero greenhouse gas emissions

John Wagner was a misfit, a bully, a man without a future until he discovered he wasn’t a man at all. He was genetically a Lycan, part werewolf, part human. Taken in and tutored by an organization that protected others like him, they now faced a real threat from a group of demon-hunting killer monks who had sworn to rid the world of his kind.

Ranger Craig James is an advisor to a Hollywood crew filming deep in North Carolina’s misty hills. Ancient Cherokee legends have long warned of giant wolves that once ruled over the woods. Now, footprints in the dark forest reveal that the beasts have returned to reclaim their territory. The film crew, the townspeople, the police, a motley band of TV monster hunters, and even the army seem helpless against them.

Eat like a Local - Indianapolis by Haley Welch offers the inside scoop on food in Indianapolis, Indiana. Culinary tourism is an important aspect of any travel experience. Food has the ability to tell you a story of a destination, its landscapes, and culture on a single plate. Most food guides tell you how to eat like a tourist.

Giant wolf-like creatures prowl silently in the dark woods - hungry and desperate. The townspeople see them as horrifying monsters that must be killed at any cost. But, to the wolves, humans are merely obstacles to their own survival, and obstacles must be destroyed - utterly destroyed.

Born in Italy and raised in Brooklyn, Vincenzo Capone left home when he was a teenager. He traveled with a Wild-West show and fought in Europe during the Great War where he earned a medal for sharp-shooting. Upon his return, he settled in Nebraska where he went by the name Richard Hart. He married, had children, and worked closely with the local Indian communities. He dressed like the type of cowboy he had seen in silent movies, rode a horse, and wielded two six-shooters at his side, which earned him the name “Two Gun” Hart.

A single pair of shipwrecked Viking war dogs evolved into terrifying Apex Predators that ravaged the island unchallenged. Eventually, the breakup of Arctic ice floated a few of the beasts to the North Slope of Alaska. There, they faced the valiant townspeople of Chintikook Village. Along with a boyish paleontologist and the local schoolteacher, the humans teamed up to battle the attacking creatures they called Super Wolves. It’s an adventure that pits the fangs and claws of giant devil dogs against the wits and bravery of a small group of townspeople who don’t know how to give up.

When the granddaughter of a prominent North Dakota state senator goes missing from her hometown, law enforcement has a couple leads on out-of-state roughneck oil workers - but with the holidays approaching and the trail growing cold, each day that passes decreases the chances that she will ever come home. Reporter Cooper Smith is chasing a story about the Bakken oil industry for Minnesota Public Radio when he learns that the missing woman is his wife's best friend. Leaving the story behind, he puts his investigative skills to work to help rescue her.

It's early 1944 and Richmond, Virginia is a devil's paradise. Ration scams and police corruption are rampant while the inflated black market commands top dollar. Detective Sergeant Bennie Sherwood, fresh off a soul-scarring tour of duty with the Marines, couldn't care less. His old man was recently murdered under suspect circumstances, and he's on a hunt for the truth. But then an old friend is killed during a botched black market raid and Bennie is thrust onto a hellride through Richmond's underworld.

Underwater, everybody can hear you scream, but they can't tell where you are.... Ketch is at it again in the magical Outer Banks of North Carolina, in this new adventure from the author of Port Starbird and Port of Refuge. It's a picture-perfect summer afternoon on a pristine beach near a ghost seaport on an uninhabited island. What could go wrong? But things do, when two bodies wash ashore and Ketch stumbles upon clues that lead to the sunken treasure of an old-time buccaneer off Portsmouth Island.

Sailing is an international sport that offers many rewards. Imagine white sails billowing against a clear sky, the brisk feel of the breeze on your face, and the gentle motions of the boat as it cleanly slices through the water. While sailing is a great way to enjoy the outdoors, it also requires you to be an active participant more than almost any other type of boating.

When a ruthless drug dealer from Minneapolis murders his competitors in their own backyard, he triumphantly lays claim to the lucrative heroin networks on two Indian reservations in northern Minnesota. He seems all but unstoppable until Cooper Smith, a young, enthusiastic reporter, stumbles upon the story. Soon he is using his Minnesota Public Radio credentials and voice recorder to wage war against the dealer. For Cooper, the murder of a friend and the fear of being laid off push him to pursue the story.

When I bounced the idea of An Accidental Life off Jim Browne, my financial manager with a keen understanding of the human condition, he said that all of us benefit from serendipity, from the accidental life. (We in fact met by happy accident.) He added that my life was and is typical, or perhaps a tad off the norm. Surely he's correct in that we all benefit from fortuitous events, but I think he's incorrect in saying that such events in my life are typical or normal.

The flames of Donovan Nash's worst nightmare are fanned to life when Stephanie VanGelder, one of those closest to him, is kidnapped in the volcanic powder keg of a lawless Guatemala. With help from his inner circle that includes his estranged wife, Dr. Lauren McKenna, Donovan races headlong into the world of corruption and deception. Battling the kidnappers, as well as the deadly gas and lava from the impending eruption of a volcano, Donovan only has one chance to save Stephanie.

This short book condenses the habits and techniques - your tools - that work most of the time for most of the people who write at work and want to be happier in all parts of their lives: nothing more, nothing less. It is also a true and accurate reflection of my 40 years of writing for business and of teaching writing at two prestigious universities and many professional societies and companies. You can trust that what I'm telling you will improve your abilities to communicate and think.

Christian Roberts, a handsome, young Floridian, has retired from horse racing and sets off with his wife, Allie, to cruise the Caribbean on his new sloop. Tragedy strikes, ending the dream vacation, and Christian becomes the prime suspect in a murder. Shattered and guilt ridden, Christian believes his actions caused the death. Suicide lurks in his thoughts, a way to end his pain, but he can't act on the impulse, at least not yet. He must honor a dying request.