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Often referred to as "the thinking person's self-help book", I Am Keats is unlike anything else. Both a psychologically attuned philosophy and an impassioned manifesto on life, this mind-opening book will inspire you to liberate your spirit and seize the potential of your life.

Unwinding Want exposes the hidden forces that control our lives, compelling us to confront our deepest convictions through a life-changing form of self-exploration. Drawing on decades of research in belief and behavior change, Asacker reveals how unconscious self-hypnosis traps us in cycles of overthinking and gnawing dissatisfaction. His groundbreaking insights expose “delusions of want” that leave us anxious and lost, obscuring our true selves and leading to spiritless lives of doubt and regret.

In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.