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It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate listeners about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.

Delve into the profound insights of Dr. B. R. Ambedkar in Pakistan or the Partition of India. This seminal work offers an in-depth analysis of the factors leading to the partition of India and the creation of Pakistan. Ambedkar's scholarly approach and compelling arguments shed light on the political, social, and religious dynamics that shaped one of the most significant events in South Asian history. A must-listen for anyone seeking to understand the historical context and enduring impact of partition.

India's relations with the People's Republic of China have captured the popular imagination ever since the 1950s but have rarely merited a detailed understanding of the issues. Individual episodes tend to arouse lively debate, which often dissipates without a deeper exploration of the factors that shaped the outcomes.

From being Champion of Champions to one of the world's top cricket commentators to Team India's head coach, Ravi Shastri has an incomparable perspective when it comes to the game of cricket. In Stargazing: The Players in My Life, the legendary all-rounder looks back at the extraordinary talent he has encountered over the years.

The Book of Hanuman recounts the story of Hanuman as the greatest devotee the most obedient servant of Ram. The book is divided into two sections. The first section traces the story of Hanuman from his meeting with Ram at Lake Pampa till the time when Ram returns to his divine form, and the second details the attributes of Hanuman, his varied representations in Hindu iconography, and rituals and prayers associated with his worship.

The final audition for Rajhans College’s prestigious music band brings together three contrasting personalities. Vikrant, a perfectionist, who believes there is only one perfect someone for you. Anamika, a free spirit, who stands up for what she believes is right. And Yuvi, a die-hard music lover, who can strum the guitar all night long and still wake up the next morning to drop off his girlfriend. The three become close friends and start hanging out regularly. So how does Aditya, a stranger, become a part of their lives? And what happens next?

It's been two years since Raghu left his first love, Brahmi, on the edge of the roof one fateful night. He couldn't save her; he couldn't be with her. Having lost everything, Raghu now wants to stay hidden from the world. However, the annoyingly persistent Advaita finds his elusiveness very attractive. And the more he ignores her, the more she's drawn to him till she bulldozes her way into an unlikely friendship. What attracts at first, begins to grate. She can't help but want to know what he's left behind, what he's hiding, and who broke his heart. She wants to love him back to life.

Venkat Iyer was living a fast-paced life in the IT world in Mumbai when he decided to stop and take a long, hard look at where he was headed. Disheartened by his stressful existence in the city, he decided to give it all up and take up organic farming in a small village near Mumbai. But it wasn't easy. With no experience in agriculture, his journey was fraught with uncertainty. He soon went from negotiating tough clients, strict deadlines and traffic to looking forward to his first bumper crop of moong.

Duryodhanization refers to the birth and processes of development of a villainous character - whether in works of history or mythology. In this book, Uppal ekes out the dark side of management and leadership by studying fascinating characters from the Mahabharata. He probes into what it really means to be a villain, and if villainous traits are inherent or cultivated. Original and thought-provoking, the book draws from history, mythology, and literature, and unpacks the process of villainization through the character of the legendary villain, Duryodhana.

When Deb, an author and publisher, survives the bomb blasts at Chandni Chowk, he knows his life is nothing short of a miracle. But even as he recovers, his feet take him to where the blasts took place. From the burnt remains, he discovers a diary. It seems to belong to a dead man who was deeply in love with a girl. As he reads the heartbreaking narrative, he knows this story must never be left incomplete. Thus begins Deb’s journey with his girlfriend, Avantika, and his best friend, Shrey, to hand over the diary to the man’s beloved.

When a young college-going Kashmiri girl, Sehmat, gets to know her dying father's last wish, she can do little but surrender to his passion and patriotism and follow the path he has so painstakingly laid out. It is the beginning of her transformation from an ordinary girl into a deadly spy. She's then married off to the son of a well-connected Pakistani general, and her mission is to regularly pass information to the Indian intelligence. Something she does with extreme courage and bravado, till she stumbles on information that could destroy the naval might of her beloved country.

Virat and Kavya are like chalk and cheese. While Virat is cautious and reserved, Kavya is outgoing and likes to lead a life full of reckless fun. In spite of their differences, they are thick friends and not even Mahek, the love of Virat’s life, can come in the way of that. But, their friendship is put to the test when an unforeseen incident hits them all of a sudden. Can Aditya, along with his cousin, come to their rescue yet again? You’re the Password to My Life is a true story that shows you how friendship is the only "ship" that does not sink.

By common definition, a professional is anyone who possesses the skills and knowledge necessary for a career - whether as a surgeon, a software engineer, or a plumber. But according to Subroto Bagchi, our increasingly global marketplace demands more. In a world where the foolish, selfish, and unethical decisions of a few have affected the lives of millions, The Professional urges listeners to act responsibly and reexamine "business as usual".

In his early 20s now, Rusty finally leaves Dehra and books a passage to England, dreaming of writing and selling his novel abroad. First in Jersey, and then in in London, he works as a clerk by day and writes in the evenings. Eventually, the novel is finished, and Rusty even finds a publisher. But this, he discovers, does not mean his book will see the light of day soon. But London has many adventures in store for Rusty. Strolling down Baker Street, he runs into Sherlock Holmes, is accosted by Rudyard Kipling, and has an escapade in the Chinese quarter!

Deb is absolutely crazily in love with the stunning Avantika. He can’t believe she is his. Their relationship is going great except for the one time when Deb faltered by breaching her trust. After he apologized, Avantika grudgingly accepted him back. However, his insecurity about her seems to be pushing him into infidelity again. The trust he had worked so hard to build is lost once again. Will Avantika take him back this time, or will she move on?

Strange Burdens is not a biography but a book of political commentary. It examines and analyses Rahul Gandhi's ideas and leadership since he officially entered politics in March 2004. It journeys all the way to the conclusion of the Bharat Jodo Yatra in Srinagar on 30 January 2023 and captures the dilemmas of his disqualification a couple of months later.

Designed for ardent history enthusiasts, India's Struggle for Independence is one of the most exhaustive and precise accounts of the struggle of Indian Independence ever written in the literary world. Written and edited by five expert authors, it presents a detailed outlook on one of the most important periods in Indian history.

On 26 January 1950, the Constitution of India was adopted formally and came into effect. Its preamble set out in brief the enlightened values it enshrined and hoped to engender. In a radical shift from mainstream constitutional history, this book establishes Dr B.R. Ambedkar's irrefutable authorship of the preamble by uncovering the intellectual origins of its six most central concepts—justice, liberty, equality, fraternity, dignity, and nation.

So who really spearheaded India's Freedom Struggle? Millions of ordinary people—farmers, labourers, homemakers, forest produce gatherers, artisans and others—stood up to the British. People who never went on to be ministers, governors, presidents, or hold other high public office. They had this in common: their opposition to Empire was uncompromising. In The Last Heroes, these footsoldiers of Indian freedom tell us their stories.

On Mahashivratri, when the moon casts a crimson glow and bats scurry across the night sky, the Vetaals appear from the shadows to take revenge against an ancient custom led by a sadistic demigod. The only one who stands between them and the future of humankind is Vikramaditya, the king of Avantika. But to battle against these dark forces, he needs an ally. An ally who whispers with blood between his teeth, the one who speaks in riddles—the original Veetal. Will Vikramaditya be able to convince the Veetal to help him defeat this unbeatable enemy?