This episode explores effective strategies for improving discoverability in 2025, emphasizing the importance of adapting to video content and content repurposing. Marketers are encouraged to leverage their existing assets and create tailored content to engage audiences on various platforms.

• Importance of content as currency in digital marketing
• Shift towards video-first strategies for discoverability
• Understanding the need for tailored communication across platforms
• The power of content repurposing for maximizing existing resources
• Role of AI in enhancing content strategies
• Balancing content creation with audience engagement

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

What if embracing the imperfections in your brand could make it more appealing?

Nancy Harhut, a leading expert in behavioral science and author of Using Behavioral Science in Marketing, joins us to reveal how counterintuitive marketing strategies can set your brand apart in a crowded market.

Discover the unexpected power of acknowledging flaws and strategic misspellings in capturing attention and building consumer trust. Nancy's groundbreaking insights promise to transform your approach to social media, email campaigns, and the overall customer experience by leveraging the quirks of human psychology.

Learn how to harness the potential of the Pratt-Fall effect and the door-in-the-face technique, tactics that defy conventional wisdom yet deliver impressive results. Nancy and I explore how the autonomy bias can double consumer compliance by giving them the freedom to choose, rather than directly pushing for a sale. You'll also hear about the effectiveness of follow-up communications and how subtle psychological cues, like prompts and nudges, can spur desired customer actions and elevate your marketing strategies.

Nancy's wealth of knowledge extends across various industries, offering applicable insights for everyone from marketing professionals to business owners. Behavioral science has the power to enhance your efforts in both B2B and B2C arenas. Don't miss this opportunity to rethink your marketing tactics.

Guest Links

• Connect with Nancy on LinkedIn
• Buy Using Behavioral Science in Marketing on Amazon
• Check Out Nancy's Company HBT Marketing

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Unlock the future of digital marketing with me as I guide you through the transformative concept of the democratization of discoverability. Ever wondered how to maintain your business's visibility without constantly churning out social media content? This episode promises to reveal how long-lasting content like blogs, podcasts, and YouTube videos can be your key to enduring discoverability. We'll explore the rapidly changing landscape of search, driven by large language models and AI, and discuss how platforms such as Bing and ChatGPT are becoming pivotal in driving traffic. Learn why adapting to these shifts is essential for sustaining your business's online presence in 2025 and beyond.

Explore the evolution of search algorithms and the shift toward an audience-centric approach as AI redefines how content is discovered. Say goodbye to the days of keyword obsession and welcome a future where AI and social media reshape the discoverability landscape. As platforms like Google, YouTube, Amazon, and TikTok develop AI-driven user experiences, I'll share insights on the expanding influence of generative AI and large language models. These tools are not just changing how we find content; they're creating new pathways for discovery beyond traditional search engines.

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Networking, connections, and relationships—these are the lifeblood of professional success. Yet, in a world dominated by numbers and KPIs, it’s easy to lose sight of the people behind the metrics.

Today’s episode of the Your Digital Marketing Coach podcast dives deep into how meaningful relationships—not just surface-level networking—can transform your career, your business, and your life. Joined by Jeff Lerner, fractional CMO and author of The Power of Relationships in Professional Growth, we’ll explore the art of turning contacts into champions, nurturing mentorships, and building a legacy of trust and collaboration.

GUEST LINKS

• Connect with Jeff on LinkedIn
• Check out Jeff's company Misnomer Marketing
• The Power of Relationships in Professional Growth on Amazon

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreads
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/freebies/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

I recently attended Author Nation, the premier conference for self-published authors in Las Vegas. While it might seem like fiction authors and digital marketers are worlds apart, the lessons I learned prove otherwise. From innovative uses of AI to the art of leveraging "borrowed audiences" and creating content that captivates through curiosity, authors are blazing trails that marketers can follow. Join me as I share 10 game-changing insights from Author Nation that will inspire your digital marketing strategy in 2025 and beyond!

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreads
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/freebies/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Unlock the secrets to mastering clear communication in digital marketing with insights from my guest, Ben Gutmann, a former marketing agency owner and professor. Ben shares his journey from leading a successful agency to penning his book "Simply Put: Why Clear Messages Win and How to Design Them," emphasizing the profound impact of simplicity in messaging. Discover how clear and fluent messages not only resonate with audiences but also drive successful marketing campaigns.

Explore the art of crafting simple yet powerful messages, as we dissect the common traps of overcomplicating communication and the science behind why simplicity prevails. Ben and I discuss the pivotal role of focusing on benefits over features, using relatable examples like mint toothpaste to illustrate how emotional benefits can transform your marketing approach. Learn practical strategies to connect with your audience on a personal level, whether through creating customer avatars or tailoring messages across platforms like LinkedIn and Instagram. We’ll also touch on the impact of AI on messaging and the delicate balance between information and persuasion.

Whether you're crafting an advertisement, an email, or a proposal, this episode is packed with wisdom to help you communicate more effectively. So, tune in as we unravel the secrets behind clear and compelling communication with Ben Guttmann.

Guest Links

• Buy Simply Put on Amazon
• Connect with Ben on LinkedIn
• Ben's Website

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreads
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/freebies/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Think LinkedIn is just a network of stiff profiles? Think again!

Treat it like a professional Instagram to boost your visibility.

Visual content is king on LinkedIn, and I'm here to guide you on harnessing its power for maximum engagement and visibility. Learn how images can outperform other post types and discover effective content patterns by analyzing your LinkedIn newsfeed. I challenge you to embrace more genuine, human-centric imagery in your LinkedIn strategy.

Tune in to learn the data-driven secrets you need to stand out!

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreads
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/freebies/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Unlock the potential of your business as we unveil the secrets to customer experience marketing with insights from expert Dan Gingiss. Imagine transforming dissatisfied customers into loyal advocates through memorable experiences that naturally generate positive buzz. Gain exclusive access to strategies that identify at-risk customers early, incorporating their feedback to enhance their journey and differentiate your brand through exceptional service. Whether you're a small business owner or a seasoned marketing professional, discover how impactful small gestures can rival large-scale projects when it comes to winning over your audience.

Join us as we explore the intersection of marketing and customer experience, and learn how personalized interactions at your favorite coffee shop can translate into powerful word-of-mouth marketing. With over two decades in the marketing industry, we delve into how small businesses can implement cost-effective customer experience tactics while leveraging user-generated content and brand ambassadors. Imagine your employees becoming your most passionate promoters, enriching the customer experience and amplifying brand loyalty without breaking the bank.

As we navigate the ever-evolving landscape of customer experience marketing, we delve into data-driven strategies to maximize customer retention. Discover how forward-thinking companies are using artificial intelligence to analyze customer behavior and prevent attrition, alleviating pressure on sales teams. From revolutionary sampling experiences pioneered by brands like Sipsmith Gin to the latest developments in AI, stay informed and inspired to innovate. Our personal reflections on social media trends round out this episode, offering fresh perspectives on creating authentic, shareable customer experiences that lead to organic promotion and sustainable growth.

GUEST LINKS

• Dan Gingiss Website
• Connect with Dan on LinkedIn
• Buy The Experience Maker on Amazon

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreads
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/freebies/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com