What if embracing the imperfections in your brand could make it more appealing?

Nancy Harhut, a leading expert in behavioral science and author of Using Behavioral Science in Marketing, joins us to reveal how counterintuitive marketing strategies can set your brand apart in a crowded market.

Discover the unexpected power of acknowledging flaws and strategic misspellings in capturing attention and building consumer trust. Nancy's groundbreaking insights promise to transform your approach to social media, email campaigns, and the overall customer experience by leveraging the quirks of human psychology.

Learn how to harness the potential of the Pratt-Fall effect and the door-in-the-face technique, tactics that defy conventional wisdom yet deliver impressive results. Nancy and I explore how the autonomy bias can double consumer compliance by giving them the freedom to choose, rather than directly pushing for a sale. You'll also hear about the effectiveness of follow-up communications and how subtle psychological cues, like prompts and nudges, can spur desired customer actions and elevate your marketing strategies.

Nancy's wealth of knowledge extends across various industries, offering applicable insights for everyone from marketing professionals to business owners. Behavioral science has the power to enhance your efforts in both B2B and B2C arenas. Don't miss this opportunity to rethink your marketing tactics.

Guest Links

• Connect with Nancy on LinkedIn
• Buy Using Behavioral Science in Marketing on Amazon
• Check Out Nancy's Company HBT Marketing

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• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com