What if embracing the imperfections in your brand could make it more appealing?

Nancy Harhut, a leading expert in behavioral science and author of Using Behavioral Science in Marketing, joins us to reveal how counterintuitive marketing strategies can set your brand apart in a crowded market.

Discover the unexpected power of acknowledging flaws and strategic misspellings in capturing attention and building consumer trust. Nancy's groundbreaking insights promise to transform your approach to social media, email campaigns, and the overall customer experience by leveraging the quirks of human psychology.

Learn how to harness the potential of the Pratt-Fall effect and the door-in-the-face technique, tactics that defy conventional wisdom yet deliver impressive results. Nancy and I explore how the autonomy bias can double consumer compliance by giving them the freedom to choose, rather than directly pushing for a sale. You'll also hear about the effectiveness of follow-up communications and how subtle psychological cues, like prompts and nudges, can spur desired customer actions and elevate your marketing strategies.

Nancy's wealth of knowledge extends across various industries, offering applicable insights for everyone from marketing professionals to business owners. Behavioral science has the power to enhance your efforts in both B2B and B2C arenas. Don't miss this opportunity to rethink your marketing tactics.

Guest Links

• Connect with Nancy on LinkedIn
• Buy Using Behavioral Science in Marketing on Amazon
• Check Out Nancy's Company HBT Marketing

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Unlock the future of digital marketing with me as I guide you through the transformative concept of the democratization of discoverability. Ever wondered how to maintain your business's visibility without constantly churning out social media content? This episode promises to reveal how long-lasting content like blogs, podcasts, and YouTube videos can be your key to enduring discoverability. We'll explore the rapidly changing landscape of search, driven by large language models and AI, and discuss how platforms such as Bing and ChatGPT are becoming pivotal in driving traffic. Learn why adapting to these shifts is essential for sustaining your business's online presence in 2025 and beyond.

Explore the evolution of search algorithms and the shift toward an audience-centric approach as AI redefines how content is discovered. Say goodbye to the days of keyword obsession and welcome a future where AI and social media reshape the discoverability landscape. As platforms like Google, YouTube, Amazon, and TikTok develop AI-driven user experiences, I'll share insights on the expanding influence of generative AI and large language models. These tools are not just changing how we find content; they're creating new pathways for discovery beyond traditional search engines.

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Networking, connections, and relationships—these are the lifeblood of professional success. Yet, in a world dominated by numbers and KPIs, it’s easy to lose sight of the people behind the metrics.

Today’s episode of the Your Digital Marketing Coach podcast dives deep into how meaningful relationships—not just surface-level networking—can transform your career, your business, and your life. Joined by Jeff Lerner, fractional CMO and author of The Power of Relationships in Professional Growth, we’ll explore the art of turning contacts into champions, nurturing mentorships, and building a legacy of trust and collaboration.

GUEST LINKS

• Connect with Jeff on LinkedIn
• Check out Jeff's company Misnomer Marketing
• The Power of Relationships in Professional Growth on Amazon

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreads
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/freebies/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com