In today’s podcast episode, I dive into the exciting and ever-evolving world of B2B marketing strategies, specifically tailored for online service-based business owners (or for those of you with product-based businesses targeting larger retail stores to sell your products). Whether you're a seasoned pro or just starting your entrepreneurship journey, there's something for everyone in this episode!

Join me as I explain the differences between B2B and B2C marketing strategies, and share the top B2B marketing tactics to boost your brand, increase conversions, and expand your business in 2023. While you may have heard of some of these strategies before, I encourage you to listen all the way through as I provide a fresh perspective that many business owners overlook. Are you ready to stay ahead of the curve with effective marketing strategies? Let's dive in!

In this episode, I dive into:

• What is B2B (business-to-business) marketing
• What are the differences between B2B and B2C (business-to-consumer) marketing
• Should you focus on niching down your audience or your skillset
• Why the market is not saturated 
• A key piece that many online businesses neglect in their B2B marketing strategy
• A marketing strategy that has shown tremendous growth for my business
• The most effective marketing efforts that have benefited my business

Connect with me on Instagram ⁠@blohmsocialco⁠⁠.⁠ For full show notes and more resources, visit https://ninabvirtually.com/2023/04/17/episode-13-must-try-b2b-marketing-strategies-in-2023episode/(opens in a new tab)

If you are an online service-based business owner and you do any type of outbound lead generation, you probably faced pricing objections on sales calls or in your DMs. Pricing objections are a natural part of a sales process. Even if you have never experienced it, it will happen to you eventually. I have seen business owners cut prices in half just because someone didn’t have the budget to work with them and later on, resist the client because of undercharging their services.

I don’t want you to find yourself in that situation, so let me tell you the two most important things you need to know to successfully handle pricing objections. 1) Don’t take it personally. It’s just a business. 2) Be ready for pricing objections! Tune in to today’s podcast episode, where I talk about how to prevent pricing objections, how to spot a pricing objection, understand the reason behind pricing objections, how to handle it, and more!

In this episode, I dive into:

• How to make lead generation easier for you
• What do pricing objections look like
• A couple of reasons why pricing objections occur
• Why you shouldn’t lower your pricing just because of client objections
• Strategic ways to prevent pricing objections
• Low pricing is not always great pricing
• How to start building relationships with potential clients
• How to handle pricing objections

Connect with me on Instagram @blohmsocialco. For full show notes and more resources, visit ninabvirtually.com/2023/03/14/how-to-handle-pricing-objections-as-an-online-service-based-business-owner-strong/

I used to avoid project management tools like it was the plague. Maybe it was because of my ADHD, but I worked just fine in “organized chaos”, as I liked to call it. Then one day a friend, shoutout to Amber, introduced me to ClickUp, and my life was turned upside down! I set up business workflows, automation, and other backend systems that completely transformed the way I work. The best part? I elevated not only my business operations but client experience too!

That’s why for today’s podcast episode, I invited Rhi Pearce, who is an expert in the field of operations. Join us as we dive into how you can leverage your operations to grow your business, what is the difference between scaling and growing, what you should have in place right from the start of your business, lots of tips on how to elevate your business operations, and much more!

In this episode, we dive into:

• What are daily operations and what do they look like in your business
• The best place to start with operations in your business
• Why did I avoid project management tools at the beginning of my business
• #1 thing you should have in place when you are ready to grow your business
• The difference between growing and scaling
• Biggest tips for elevating your client experience through operations, backend systems & automation
• How do you leverage your operations when you move into the scaling portion of your business
• Being replaceable in your business is a good thing
• How can you elevate your operations with Rhi

Connect with me on Instagram @blohmsocialco. For full show notes and more resources, visit ninabvirtually.com/podcast/episode-11.

Have you already started to plan your marketing strategies for 2023? Or are you in the process of doing so? Then this podcast episode is for you! When I reviewed how my business performed in 2022, what tactics and marketing strategies worked best for me, I realized that I did a few things differently in 2022 than in previous years. And those things helped me make SO MUCH MORE money within my business in 2022!

So I prepared a list that I want to share with you guys because I do want you to succeed. To be honest, I almost feel like I gave away too much goodies in this episode, so listen to it before I decide to take it down. Just kidding! I hope this episode will inspire you when planning your marketing strategy for the upcoming year so you can design your strongest marketing strategy for 2023!

In this episode, I dive into:

• 3 things you need to learn to accept about Instagram and TikTok
• Discovery platforms you should be moving to
• What is the best way to nurture your audience on Instagram
• What type of content performs best on TikTok
• How to repurpose social media videos on different platforms
• My top 3 favorite social media marketing tools
• How to elevate and write your copy more efficiently
• How to repurpose content 10x faster
• Why should you start tracking your KPIs and analytics
• The best way to boost visibility, increase inquiries & increase sales for your business
• Is mindset work a real thing

Connect with me on Instagram @blohmsocialco. For full show notes and more resources, visit ninabvirtually.com/podcast/episode-10.

In the previous episodes, I talked about marketing funnels, how to turn your followers into paying clients, down-selling and upselling clients but I didn’t talk enough about websites. When you browse different Instagram accounts, you can see many businesses using third-party websites for links in their bio like Linktree, Milkshake, Stan Store, etc. If you are a user of one of those third-party websites, my intention is not to shame you but to educate you about the impact it can have on your business.

Because the truth is that using those third-party link websites can actually hurt your business and that is what I talk about in today’s podcast episode! Tune in as I share with you why having a website should be one of your priorities in 2023, the benefits of having a website in your business, how to build a website in one day, my success formula for long-form sales pages, and much more.

In this episode, I dive into:

• Why should you have a website in 2023
• Reasons why you should ditch third-party bio link websites
• How having a website benefits your business
• How to build your website in one day
• What a long-form sales page can do for your business
• What a long-form sales page looks like

Connect with me on Instagram @blohmsocialco. For full show notes and more resources, visit ninabvirtually.com/podcast/episode-09.

Do you know the feeling when you’re so inspired that you are buzzing with energy? That’s me in today’s podcast episode! Recently I took on a new project that I’m super excited about and a part of our agency’s support is designing new marketing funnels for clients’ businesses. I felt so inspired that I thought: “Hey, I should share this with my listeners!” So here am I, talking about funnels again!

I talked about the basics of marketing funnels in episode 6, go check it out if you missed it, but today I dive even deeper. I talk about what’s been happening behind the scenes at Blohm Social Co, marketing funnels (specifically, how to funnel people from social media to your website), different phases of the marketing funnel process, what they look like, and how long they should last. Plus, I share with you my strategy on boosting your sales with upselling and down selling!

In this episode, I dive into:

• Purpose of attraction marketing
• What is a warm-up campaign and what it looks like
• Four phases of a marketing funnel process
• What is problem awareness content and why is it important
• How to build trust with your audience
• Utilizing down selling and add-ons to boost sales

Connect with me on Instagram @blohmsocialco. For full show notes and more resources, visit ninabvirtually.com/podcast/episode-08. 

There is a lot of changes happening right now on multiple social media platforms, especially on Instagram. And I hear from more and more people how frustrated they feel because they are getting zero, or very little, engagement, and getting content in front of their ideal client feels like an impossible mission. Well, that’s not how my clients feel, because I constantly develop and test new attraction marketing strategies that help you to get visible and bring ideal clients to you without icky manual lead generation.

And today, I’m ready to share all my knowledge with you! Tune in to this podcast episode to learn what is attraction marketing, how to utilize it in your business, what attraction marketing strategies are working right now, and how to bring new leads and new eyes onto your page consistently.

In this episode, I chat about:

• What is attraction marketing
• A social media platform that is perfect for attraction marketing
• How long do social media posts last on average on TikTok, Instagram, YouTube, Facebook, LinkedIn, YouTube & Twitter
• How can you utilize attraction marketing on different social media platforms
• How to extend the life of your posts across various social media platforms
• How have social media platforms and algorithms changed
• The attraction marketing strategy that worked the best for me and my clients
• Engagement and lead generation strategies that you should stop using right now

For full show notes and more resources, visit ninabvirtually.com/podcast/episode-07

In today’s podcast episode, we talk all about marketing funnel basics. If you are a new or seasoned online entrepreneur, you will find a lot of value in this episode because many entrepreneurs jump into content creation, doing lead generation, building lead magnets, etc. without thinking about their marketing funnel strategy. And that means that you are missing out on clients because you are not pushing them to the bottom of your marketing funnel. Tune in as I share with you what is a marketing funnel, the stages of a marketing funnel, and how it correlates with different parts of your marketing strategy.

In this episode, we chat about:

- Why did I rebrand The Biz Booster Podcast

- What is a marketing funnel

- How knowing the foundations of a marketing funnel can help you hit the next milestone within your business

- Stages of a marketing funnel

- Why should you have different content pillars

- Client retention and how to make your customers/clients come back to you

For full show notes and more resources, visit ninabvirtually.com/podcast/episode-06