In today’s podcast episode, I dive into the exciting and ever-evolving world of B2B marketing strategies, specifically tailored for online service-based business owners (or for those of you with product-based businesses targeting larger retail stores to sell your products). Whether you're a seasoned pro or just starting your entrepreneurship journey, there's something for everyone in this episode!

Join me as I explain the differences between B2B and B2C marketing strategies, and share the top B2B marketing tactics to boost your brand, increase conversions, and expand your business in 2023. While you may have heard of some of these strategies before, I encourage you to listen all the way through as I provide a fresh perspective that many business owners overlook. Are you ready to stay ahead of the curve with effective marketing strategies? Let's dive in!

In this episode, I dive into:

• What is B2B (business-to-business) marketing
• What are the differences between B2B and B2C (business-to-consumer) marketing
• Should you focus on niching down your audience or your skillset
• Why the market is not saturated 
• A key piece that many online businesses neglect in their B2B marketing strategy
• A marketing strategy that has shown tremendous growth for my business
• The most effective marketing efforts that have benefited my business

Connect with me on Instagram ⁠@blohmsocialco⁠⁠.⁠ For full show notes and more resources, visit https://ninabvirtually.com/2023/04/17/episode-13-must-try-b2b-marketing-strategies-in-2023episode/(opens in a new tab)

If you are an online service-based business owner and you do any type of outbound lead generation, you probably faced pricing objections on sales calls or in your DMs. Pricing objections are a natural part of a sales process. Even if you have never experienced it, it will happen to you eventually. I have seen business owners cut prices in half just because someone didn’t have the budget to work with them and later on, resist the client because of undercharging their services.

I don’t want you to find yourself in that situation, so let me tell you the two most important things you need to know to successfully handle pricing objections. 1) Don’t take it personally. It’s just a business. 2) Be ready for pricing objections! Tune in to today’s podcast episode, where I talk about how to prevent pricing objections, how to spot a pricing objection, understand the reason behind pricing objections, how to handle it, and more!

In this episode, I dive into:

• How to make lead generation easier for you
• What do pricing objections look like
• A couple of reasons why pricing objections occur
• Why you shouldn’t lower your pricing just because of client objections
• Strategic ways to prevent pricing objections
• Low pricing is not always great pricing
• How to start building relationships with potential clients
• How to handle pricing objections

Connect with me on Instagram @blohmsocialco. For full show notes and more resources, visit ninabvirtually.com/2023/03/14/how-to-handle-pricing-objections-as-an-online-service-based-business-owner-strong/

I used to avoid project management tools like it was the plague. Maybe it was because of my ADHD, but I worked just fine in “organized chaos”, as I liked to call it. Then one day a friend, shoutout to Amber, introduced me to ClickUp, and my life was turned upside down! I set up business workflows, automation, and other backend systems that completely transformed the way I work. The best part? I elevated not only my business operations but client experience too!

That’s why for today’s podcast episode, I invited Rhi Pearce, who is an expert in the field of operations. Join us as we dive into how you can leverage your operations to grow your business, what is the difference between scaling and growing, what you should have in place right from the start of your business, lots of tips on how to elevate your business operations, and much more!

In this episode, we dive into:

• What are daily operations and what do they look like in your business
• The best place to start with operations in your business
• Why did I avoid project management tools at the beginning of my business
• #1 thing you should have in place when you are ready to grow your business
• The difference between growing and scaling
• Biggest tips for elevating your client experience through operations, backend systems & automation
• How do you leverage your operations when you move into the scaling portion of your business
• Being replaceable in your business is a good thing
• How can you elevate your operations with Rhi

Connect with me on Instagram @blohmsocialco. For full show notes and more resources, visit ninabvirtually.com/podcast/episode-11.