In today’s podcast episode, I dive into the exciting and ever-evolving world of B2B marketing strategies, specifically tailored for online service-based business owners (or for those of you with product-based businesses targeting larger retail stores to sell your products). Whether you're a seasoned pro or just starting your entrepreneurship journey, there's something for everyone in this episode!

Join me as I explain the differences between B2B and B2C marketing strategies, and share the top B2B marketing tactics to boost your brand, increase conversions, and expand your business in 2023. While you may have heard of some of these strategies before, I encourage you to listen all the way through as I provide a fresh perspective that many business owners overlook. Are you ready to stay ahead of the curve with effective marketing strategies? Let's dive in!

In this episode, I dive into:

• What is B2B (business-to-business) marketing
• What are the differences between B2B and B2C (business-to-consumer) marketing
• Should you focus on niching down your audience or your skillset
• Why the market is not saturated 
• A key piece that many online businesses neglect in their B2B marketing strategy
• A marketing strategy that has shown tremendous growth for my business
• The most effective marketing efforts that have benefited my business

Connect with me on Instagram ⁠@blohmsocialco⁠⁠.⁠ For full show notes and more resources, visit https://ninabvirtually.com/2023/04/17/episode-13-must-try-b2b-marketing-strategies-in-2023episode/(opens in a new tab)