Marcia Macomber is an award-winning website designer, marketing strategist, author, speaker, and radio host. For over 25 years, she has led successful digital and print campaigns at her design and marketing studio. Since 2015, Marcia has hosted the Morning Show on KSVY Sonoma 91.3 FM, discussing topics from housing to personal wellness with global guests. As a strong advocate for women’s rights, she co-founded Wine Women, a nonprofit for women in the wine industry, where she served as the founding Marketing Director and co-host of the Wine Women Radio Hour show and podcast.

00:00 - 00:23 "If you want to create a website, get really well organized. You will save money. You want to know what your objectives are, your mission. Get very clear because then when you are shopping for a website designer, you will have a better sense of whether that designer is a good match to your mission.” — Marcia Macomber

00:24 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:44 - 02:10 Marcia’s Bio

02:11 - 16:55 Marketing Essentials Moment: Marketing Terms that You Need to Know Part 3

16:56 - 20:07 Welcome to the show, Marcia!

20:08 - 24:23 Trends in Logo and Website Design

24:24 - 29:08 Case Study: Improving Client’s Website SEO

29:09 - 30:54 AI Optimization

30:55 - 33:43 Client Communication and Tools

33:44 - 36:21 Importance of Website Security

36:22 - 39:24 Challenges with Technology and Scams

39:25 - 40:11 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! Visit: https://www.peppershock.com/product/billie-razors-offer

40:12 - 45:58 Favorite Radio Show Interviews

45:59 - 49:43 Marsha’s Career Path and Marketing Journey

49:44 - 55:20 Listening to Clients and Adapting Strategies

55:21 - 57:06 Tune in to KSVY 91.3 FM Sonoma at ksvy.org. Reach out to Marcia at marcia@cornucopiacreations.com

57:00 - 59:46 Ask the Experts!

59:47 – 1:00:36 Thank you so much, Marcia! Share this podcast, give us a review, and enjoy your marketing journey!

1:00:37 – 1:01:23 Join themarketingexpedition.com today!

#SEO #SearchEngineOptimization #DigitalMarketing #AI #ArtificialIntelligence #WebsiteDesign #GrowthStrategies #Keywords #ContentMarketing #VoiceSearchOptimization #InfluencerMarketing #MobileTraffic

Armando Leduc is a powerful figure in the entertainment industry known for his outstanding performances in Hollywood films and television shows. Armando's versatility shines through as he effortlessly transitions between various genres, bringing authenticity and depth to every character he portrays. Beyond acting, Armando showcases his entrepreneurial skills through his successful production company, Leduc Entertainment, focusing on personal branding and helping visionaries build their brands.

00:00 - 00:24 "If you start living authentically through the content that you produce and you really understand who you are and what you’re to do, your purpose, and your vision and mission, well then, when you create content, it’s so much more resonant. It’s so much more captivating and engaging, and people want to watch that. But if you’re creating content around something superficial, you’re going to notice the engagement goes down." — Armando Leduc

00:25 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:44 - 03:02 Armando’s Background

03:03 - 15:00 Marketing Essentials Moment: Marketing Terms

15:01 - 17:37 Welcome to the show, Armando!

17:38 - 22:38 Personal Branding and Business Identity

22:39 - 28:17 The Impact of Authentic Content

28:18 - 29:40 Mindset and Belief in Yourself

29:41 - 30:31 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.

30:32 - 39:24 Visionaries and Idea Implementation

39:25 - 46:20 Resources for Good Listening and Reading

46:21 - 48:10 Human Connection

48:11 - 52:47 Building Credibility and Trust

52:48 - 53:42 Reach out to Armando - https://www.linkedin.com/in/armando-leduc-16ba4940/

53:43 - 54:24 Spaghetti on the Wall Podcast - https://www.leducentertainment.com/spaghetti-on-the-wall-podcast/

54:25 – 55:29 Thank you so much, Armando! Share this podcast, give us a review, and enjoy your marketing journey!

55:30 – 56:16 Join themarketingexpedition.com today

#ContentMarketing #SEO #SearchEngineOptimization #VideoProduction #Branding #PersonalBranding #Authenticity #GrowthStrategies #BusinessGrowth #SocialMediaMarketing #PodcastProduction

Nathan Yeung brings over a decade of experience in advertising and advising B2B businesses on their marketing strategies. Nathan shares his journey from studying marketing to becoming a VP of finance, a management consultant, and eventually founding his own agency, Find Your Audience. He discusses the complexities and nuances of marketing, emphasizing the importance of both strategy and tactical execution. Nathan's agency has grown to a team of 25 people over seven years, providing comprehensive marketing services to various clients, including acting as the full marketing department for some.

00:00 - 00:13 “Everyone thinks they know what they're doing. And that's fine. But, you know, I think marketing is far more nuanced. And I think also marketing is incredibly complex. I think it's probably one of the more complex departments in any organization, in any industry.” — Nathan Yeung

00:14 - 00:31 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:32 - 01:08 Nathan’s Background

01:09 - 07:54 Marketing Essentials Moment: Marketing Terminology

07:55 - 09:46 Welcome to the show, Nathan!

09:47 - 12:58 Starting “Find Your Audience”

12:59 - 16:58 Trust and Empowerment in Client Relationships

16:59 - 18:09 Agency vs. In-House Marketing

18:10 - 20:26 Ideal Marketing Team Structure

20:27 - 21:27 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

21:28 - 25:22 Success Stories and Building Process

25:23 - 27:45 Demand Generation Strategies

27:46 - 30:01 Channel Specialization

30:02 - 35:43 Sales vs. Marketing Touchpoints

35:44 - 38:57 Tools and Metrics for Measuring KPIs

38:58 - 40:29 B2B Businesses

40:30 - 43:02 Visit: Find Your Audience - https://findyouraudience.online/

43:03 - 45:50 Positioning and Avoiding the Middle

45:51 – 46:23 Thank you so much, Nathan! Share this podcast, give us a review, and enjoy your marketing journey!

46:24 – 47:09 Join themarketingexpedition.com today!

#B2BMarketing #B2B #MarketingStrategies #DigitalMarketing #MarketingTips #FindYourAudience #BusinessTips #ProcessOptimization #Specialization #MarketingTerminology #DemandGeneration #MarketingTouchpoints #KPIs

Chris Benetti is the owner of Smart Author Media and an expert in book marketing. Chris has an impressive track record, having helped his clients generate over $20 million in sales from their books and digital offers. In 2023 alone, he sold over 19,000 books for his clients.

00:00 - 00:19 “Make sure that you have a good offer that people are buying already and a funnel can amplify that. I wouldn't look through a funnel as a one-stop solution for you that's going to change all your problems. I would just say like it's a good amplification tool. And if you can't convert someone into your offer now, then a funnel isn't going to change that generally.” — Chris Benetti

00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 01:18 Chris’ Bio

01:19 - 07:22 Marketing Essentials Moment: 2024 Trends in LinkedIn

07:23 - 10:07 Welcome to the show, Chris!

10:08 - 14:43 Key Elements of a Successful Funnel

14:44 - 16:44 Examples of Effective Offers

16:45 - 20:10 Client Success Story

20:11 - 24:39 Ad Strategies and Retargeting

24:40 - 25:39 Creating Effective Front-End Offers

25:40 - 26:30 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.

26:31 - 29:08 Ad Spend and Campaign Strategies

29:09 - 30:58 Importance of Offer Alignment

30:59 - 33:36 Advice for First-Time Funnel Creators

33:37 - 36:41 Resources for Learning

36:42 - 38:29 Advice for Marketing Students

38:30 - 39:00 Connect with Chris. Visit: Smart Author Media - https://smartauthormedia.com/

39:01 – 39:26 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey!

39:27 – 40:15 Join The Marketing Expedition Community today!

Mark Carpenter is a seasoned storyteller and co-author of the bestselling book "Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire." Mark shared his insights on the power of storytelling in business and how it can be used as a leadership skill to connect, teach, lead, sell, and inspire.

00:00 - 00:14 “We know storytelling works. We all love a good story. But we're not as intentional about it in business. I think sometimes we discount storytelling as, — "Well, that's too light and fluffy for business." — But this is how we connect as human beings.” — Mark Carpenter

00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:34 - 01:10 Mark’s Background

01:11 - 16:45 Marketing Essentials Moment: Becoming Your Own Business

16:46 - 18:07 Welcome to the show, Mark!

18:08 - 19:03 Transition from Corporate to Teaching Storytelling

19:04 - 21:16 Success Stories: Financial Services Leadership Retreat

21:17 - 22:24 The Impact of Storytelling on Team Alignment

22:25 - 24:33 Success Stories: Utility Company Annual Event

24:34 - 25:14 Turning Values into Behaviors

25:15 - 26:05 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.

26:06 - 29:25 The Brain Science Behind Storytelling

29:26 - 31:44 The Power of Customer Testimonials

31:45 - 33:33 Turning Experiences into Compelling Stories

33:34 - 36:29 Three-Step Storytelling Process

36:30 - 41:01 The Role of Humor in Storytelling

41:02 - 41:41 Practicing Storytelling as a Skill

41:42 - 42:33 Connect with Mark

42:34 – 42:24 Thank you so much, Mark! Share this podcast, give us a review, and enjoy your marketing journey!

42:25 – 45:11 Join themarketingexpedition.com today!

#Storytelling #Leadership #Branding #Teach #Lead #Sell #Inspire #DigitalAdvertising #WordOfMouthAdvertising #CustomerTestimonials #PublicRelation #NetworkingEvents

Samir Balwani is the CEO and founder of QRY, a media agency that specializes in helping e-commerce and DTC brands accelerate their growth. Samir is a seasoned marketing strategist with over 15 years of experience, having held high-level positions at companies like PMK, BNC, Stylecaster, and American Express.

00:00 - 00:25 "We talk a lot about how creative is really important in the advertising world, and it is, and I don't want to downplay it at all, but I actually am going to take the step back and say messaging is going to be even more important because we're going to enter into that stage where because we can't target as well as we used to be able to, we'll have to create creative that resonates with the audience we want it to and doesn't resonate with the audience we don't want it to."— Samir Balwani

00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:45 - 01:25 Samir’s Bio

01:26 - 09:30 Marketing Essentials Moment: Uncovered and Discovered Strategies for Business Growth

09:31 - 10:34 Welcome to the show, Samir!

10:35 - 15:33 Five Stages of E-commerce Success

15:34 - 20:37 Importance of First-Party Data

20:38 - 23:42 Adapting to Changes in Digital Advertising

23:43 - 25:11 Role of AI in Marketing

25:12 - 29:32 Case Study: Success Story with a Consumer Goods Brand

29:33 - 32:10 Balancing Risk and Innovation in Marketing

32:11 - 33:03 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.

33:04 - 36:29 Advice for Aspiring Digital Marketers

36:30 - 38:30 Marketing Strategies for QRY – Visit: https://www.weareqry.com

38:31 - 42:08 Staying Ahead in the Marketing Industry

42:09 - 42:36 Reach out to Samir

42:37 – 43:05 Thank you so much, Samir! Share this podcast, give us a review, and enjoy your marketing journey!

43:06 – 43:51 Join The Marketing Expedition Community today!

Max Gomez Montejo is a seasoned digital marketing leader with a strong background in developing strategic marketing solutions for diverse industries such as e-commerce, subscription services, travel, telco, and B2B. Currently serving as the Chief Marketing Officer at Next Net Media, Max leverages his expertise in data-driven decisions and technology to deliver innovative solutions and foster collaboration within teams.

00:00 - 00:10 "Content is not only text, content is an image, it's a video, it's a piece of maybe metadata, a title. Everything that you can place on a website is your content."— Max Gomez Montejo

00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 01:10 Max’s Background

01:11 - 06:00 Marketing Essentials Moment: Booking Tool — Automating Your Marketing

06:01 - 08:24 Welcome to the show, Max!

08:25 - 10:00 Evolution of Digital Marketing

10:01 - 15:08 Open AI and Search Trends

15:09 - 18:42 Giving Value in Content

18:43 - 21:07 Evolution of SEO Practices

21:08 - 26:28 Tools for Keyword Research

26:29 - 27:29 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio

27:29 - 31:00 Future Trends in Marketing

31:01 - 33:38 Industry Standards and Benchmarks

33:39 - 40:27 Quality Backlinks and Domain Authority

40:28 - 42:10 Voice Search Optimization

42:11 - 46:10 Advice for Aspiring SEO Professionals

46:11 - 46:55 Reach out to Max: Visit Next Net Media

46:56 – 48:23 Thank you so much, Max! Share this podcast, give us a review, and enjoy your marketing journey!

48:24 – 49:10 Join The Marketing Expedition Community today!

#DigitalMarketing #SEO #SearchEngineOptimization # Automating #AI #ArtificialIntelligence #Innovation #GrowthStrategies #Keywords #ContentMarketing #Backlinks

Brent Keltner, Ph.D., is the founder and president of Winalytics LLC. Brent brings a unique perspective to the marketing and sales landscape, drawing on his extensive background as a revenue leader and his early career as a social scientist. His insights into buyer personalization and creating effective buyer journeys are invaluable for anyone looking to accelerate their revenue growth.

00:00 - 00:23 "Now, what you need to do is create content. You need to create sequences and campaigns around that. So, the question is, what's your best messaging? But what's your best content? Because we know content tells a story. And so, we talk about content journeys as one of your key plays. Anytime you have a personalization category, you need a content journey that guides the buyer journey." — Brent Keltner

00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 - 02:25 Brent’s Bio

02:26 - 13:35 Marketing Essentials Moment: Tips on how to get hired at an advertising agency

13:36 - 16:32 Brent, Welcome to the show!

16:33 - 20:34 Revenue Leader

20:35 - 25:55 Measuring Success

25:56 - 29:39 Building Marketing and Sales Playbooks

29:40 - 31:41 Accelerating Word of Mouth

31:42 - 32:42 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

32:43 - 35:59 Brent’s Entrepreneurial Journey

36:00 - 39:11 Future Growth and Industry Trends

39:12 - 39:48 Reach out to Brent on LinkedIn or visit Winalytics

39:49 - 42:33 Importance of Personalizing Interactions for Success

42:34 – 43:06 Thank you so much, Brent! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

43:07 – 43:52 Join The Marketing Expedition Community today!

#WordofMouth Advertising #IndustryTrends # RevenueLeader #SalesLandscape #Authenticity #MarketingCampaign #BusinessStrategy #GrowthStrategies #BrandMessaging #ContentMarketing #AdvertisingAgency