Armando Leduc is a powerful figure in the entertainment industry known for his outstanding performances in Hollywood films and television shows. Armando's versatility shines through as he effortlessly transitions between various genres, bringing authenticity and depth to every character he portrays. Beyond acting, Armando showcases his entrepreneurial skills through his successful production company, Leduc Entertainment, focusing on personal branding and helping visionaries build their brands.

00:00 - 00:24 "If you start living authentically through the content that you produce and you really understand who you are and what you’re to do, your purpose, and your vision and mission, well then, when you create content, it’s so much more resonant. It’s so much more captivating and engaging, and people want to watch that. But if you’re creating content around something superficial, you’re going to notice the engagement goes down." — Armando Leduc

00:25 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:44 - 03:02 Armando’s Background

03:03 - 15:00 Marketing Essentials Moment: Marketing Terms

15:01 - 17:37 Welcome to the show, Armando!

17:38 - 22:38 Personal Branding and Business Identity

22:39 - 28:17 The Impact of Authentic Content

28:18 - 29:40 Mindset and Belief in Yourself

29:41 - 30:31 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.

30:32 - 39:24 Visionaries and Idea Implementation

39:25 - 46:20 Resources for Good Listening and Reading

46:21 - 48:10 Human Connection

48:11 - 52:47 Building Credibility and Trust

52:48 - 53:42 Reach out to Armando - https://www.linkedin.com/in/armando-leduc-16ba4940/

53:43 - 54:24 Spaghetti on the Wall Podcast - https://www.leducentertainment.com/spaghetti-on-the-wall-podcast/

54:25 – 55:29 Thank you so much, Armando! Share this podcast, give us a review, and enjoy your marketing journey!

55:30 – 56:16 Join themarketingexpedition.com today

#ContentMarketing #SEO #SearchEngineOptimization #VideoProduction #Branding #PersonalBranding #Authenticity #GrowthStrategies #BusinessGrowth #SocialMediaMarketing #PodcastProduction

Nathan Yeung brings over a decade of experience in advertising and advising B2B businesses on their marketing strategies. Nathan shares his journey from studying marketing to becoming a VP of finance, a management consultant, and eventually founding his own agency, Find Your Audience. He discusses the complexities and nuances of marketing, emphasizing the importance of both strategy and tactical execution. Nathan's agency has grown to a team of 25 people over seven years, providing comprehensive marketing services to various clients, including acting as the full marketing department for some.

00:00 - 00:13 “Everyone thinks they know what they're doing. And that's fine. But, you know, I think marketing is far more nuanced. And I think also marketing is incredibly complex. I think it's probably one of the more complex departments in any organization, in any industry.” — Nathan Yeung

00:14 - 00:31 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:32 - 01:08 Nathan’s Background

01:09 - 07:54 Marketing Essentials Moment: Marketing Terminology

07:55 - 09:46 Welcome to the show, Nathan!

09:47 - 12:58 Starting “Find Your Audience”

12:59 - 16:58 Trust and Empowerment in Client Relationships

16:59 - 18:09 Agency vs. In-House Marketing

18:10 - 20:26 Ideal Marketing Team Structure

20:27 - 21:27 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

21:28 - 25:22 Success Stories and Building Process

25:23 - 27:45 Demand Generation Strategies

27:46 - 30:01 Channel Specialization

30:02 - 35:43 Sales vs. Marketing Touchpoints

35:44 - 38:57 Tools and Metrics for Measuring KPIs

38:58 - 40:29 B2B Businesses

40:30 - 43:02 Visit: Find Your Audience - https://findyouraudience.online/

43:03 - 45:50 Positioning and Avoiding the Middle

45:51 – 46:23 Thank you so much, Nathan! Share this podcast, give us a review, and enjoy your marketing journey!

46:24 – 47:09 Join themarketingexpedition.com today!

#B2BMarketing #B2B #MarketingStrategies #DigitalMarketing #MarketingTips #FindYourAudience #BusinessTips #ProcessOptimization #Specialization #MarketingTerminology #DemandGeneration #MarketingTouchpoints #KPIs

Chris Benetti is the owner of Smart Author Media and an expert in book marketing. Chris has an impressive track record, having helped his clients generate over $20 million in sales from their books and digital offers. In 2023 alone, he sold over 19,000 books for his clients.

00:00 - 00:19 “Make sure that you have a good offer that people are buying already and a funnel can amplify that. I wouldn't look through a funnel as a one-stop solution for you that's going to change all your problems. I would just say like it's a good amplification tool. And if you can't convert someone into your offer now, then a funnel isn't going to change that generally.” — Chris Benetti

00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 01:18 Chris’ Bio

01:19 - 07:22 Marketing Essentials Moment: 2024 Trends in LinkedIn

07:23 - 10:07 Welcome to the show, Chris!

10:08 - 14:43 Key Elements of a Successful Funnel

14:44 - 16:44 Examples of Effective Offers

16:45 - 20:10 Client Success Story

20:11 - 24:39 Ad Strategies and Retargeting

24:40 - 25:39 Creating Effective Front-End Offers

25:40 - 26:30 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.

26:31 - 29:08 Ad Spend and Campaign Strategies

29:09 - 30:58 Importance of Offer Alignment

30:59 - 33:36 Advice for First-Time Funnel Creators

33:37 - 36:41 Resources for Learning

36:42 - 38:29 Advice for Marketing Students

38:30 - 39:00 Connect with Chris. Visit: Smart Author Media - https://smartauthormedia.com/

39:01 – 39:26 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey!

39:27 – 40:15 Join The Marketing Expedition Community today!