Mark Carpenter is a seasoned storyteller and co-author of the bestselling book "Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire." Mark shared his insights on the power of storytelling in business and how it can be used as a leadership skill to connect, teach, lead, sell, and inspire.

00:00 - 00:14 “We know storytelling works. We all love a good story. But we're not as intentional about it in business. I think sometimes we discount storytelling as, — "Well, that's too light and fluffy for business." — But this is how we connect as human beings.” — Mark Carpenter

00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:34 - 01:10 Mark’s Background

01:11 - 16:45 Marketing Essentials Moment: Becoming Your Own Business

16:46 - 18:07 Welcome to the show, Mark!

18:08 - 19:03 Transition from Corporate to Teaching Storytelling

19:04 - 21:16 Success Stories: Financial Services Leadership Retreat

21:17 - 22:24 The Impact of Storytelling on Team Alignment

22:25 - 24:33 Success Stories: Utility Company Annual Event

24:34 - 25:14 Turning Values into Behaviors

25:15 - 26:05 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.

26:06 - 29:25 The Brain Science Behind Storytelling

29:26 - 31:44 The Power of Customer Testimonials

31:45 - 33:33 Turning Experiences into Compelling Stories

33:34 - 36:29 Three-Step Storytelling Process

36:30 - 41:01 The Role of Humor in Storytelling

41:02 - 41:41 Practicing Storytelling as a Skill

41:42 - 42:33 Connect with Mark

42:34 – 42:24 Thank you so much, Mark! Share this podcast, give us a review, and enjoy your marketing journey!

42:25 – 45:11 Join themarketingexpedition.com today!

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