$1 Billion in self-serve revenue. Sounds crazy, right? But it's not impossible. Over the last 5 years, I’ve guided 408+ software companies to $1 Billion in collective self-serve revenue using product-led growth. It’s the same strategy that helped Slack, Miro, Google, and OpenAI scale to legendary heights.

However, product-led growth isn’t a silver bullet. A free trial or freemium tier alone won't guarantee millions in revenue. After 9 years of working with hundreds of SaaS companies, I discovered what sets multi-million-dollar product-led companies apart: a visionary founder who built an unshakeable foundation for growth.

Hi, I’m Wes Bush, founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. In my new book, The Product-Led Playbook, I reveal the ProductLed System™–a step-by-step process to scale your ARR to millions without a sales team.

Here’s what you’ll learn:

• What are the 9 key elements of a strong product-led organization–and how to implement each one, step-by-step.
• What the 15 moats are that you can use to hone your strategic differentiation and make what you do hard to copy.
• Which clues you need to look for to identify your best-fit (and most likely to pay) users.
• How to design a generous free plan that lets users taste the value of your product–without giving everything away.
• What you need to put on your home page to wildly increase free trial sign-ups.
• What it means to hit the “First Strike” and how to use it so users see value in your product within 7 minutes.
• How to craft pricing strategies that make it obvious to users which plan is right for them.
• How to identify bottlenecks so you can tackle them head-on and scale your growth.
• What you need to align your team and get them pumped about growing your business with you.
• Which metrics you should be tracking to assess your progress (not all data is created equal).

Ready to build a legendary SaaS? Listen to The ProductLed Playbook today.