Bald bei Audible

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

Many books have been written about Doyne Farmer and his pioneering work in chaos and complexity theory. Making Sense of Chaos is the first in his own words, presenting a manifesto for doing economics better. In a tale of science and ideas, Farmer fuses his profound knowledge with stories from his life to explain how to harness a scientific revolution to address the economic conundrums facing society.

From early on, we are taught that getting a certain job is the only to get ahead, that we have to do well at school, that failure is embarrassing and to be avoided. We're so busy trying to follow these rules that we never stop and ask ourselves: What's my purpose? What do I really want? Simon Squibb is on a mission to change stranger's lives for the better. Here, he shares the hard-won life lessons from his years in the business world, plus his own personal life, and empowers listeners to identify their own meaningful goals.

WARNING: This book isn't about how to be better at marketing. It's about building so much customer love that great marketing is just a by-product. So that people line up at your door. And there's nothing you can do to stop them. I've worked with 20,000 influencers and studied exactly how they build their brands. And then used those brands to launch cash-gushing businesses. Then I did it all for myself. It worked. And it can work for you too.

Volume 3 of The Great Mental Models series focuses on systems and mathematics, simplifying more than twenty-four key concepts from these technical fields into easy-to-understand terms. It provides insights into the unseen mechanisms that influence our environment and teaches you how to apply these principles to benefit your life.

Volume 2 of The Great Mental Models series provides a collection of over twenty important concepts from physics, chemistry, and biology in a clear and accessible style. Not only will you better understand the hidden forces that influence the world around you, you’ll also learn how those forces can work to your advantage.

Today, firms have many language-based decisions to make—from the brand name to the language of their annual reports to what they should or shouldn't say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm's sales, market share and profits. In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business.

Win the Inside Game has descriptive copy which is not yet available from the Publisher.

残酷な話をします。良い商品を作れば売れるわけではありません。コピーライティングさえあればどんなものでも売れるなんてこともないです。

Are you aspiring to create a legendary culture, become an exceptional leader, and lead a fulfilling life? In his debut book, Beyond the Sea, Robert Roncska offers insights into the transformation of positive cultures that turned sour and negative cultures that became renowned. When Roncska assumed command of the USSTexas, the ship ranked at the bottom of its squadron and faced recurring safety issues.

An international bestseller, featuring the influential GROW model, this book is the founding text of the coaching profession. It explains why enabling people to bring the best out of themselves is the key to driving productivity, growth, and engagement. A meaningful coaching culture has the potential to transform the relationship between organizations and employees and to put both on the path to long-term success.

Acclaimed developmental psychologist David Yeager—who has worked alongside Angela Duckworth (Grit), Carol Dweck (Mindset), and Paul Tough (How Children Succeed)—reveals the new science of motivating young people ages ten through twenty-five in an illuminating and practical book that is a must-listen for managers, parents, educators, coaches, and mentors everywhere.

Wie soziale Herkunft über Chancen auf dem Arbeitsmarkt entscheidet. Natalya Nepomnyashcha ist soziale Aufsteigerin und Gründerin von »Netzwerk Chancen«. In ihrem Hörbuch erzählt sie offen von ihrem zähen Weg nach oben. Sie berichtet, wie sie aufgrund ihrer Hartz-IV-Herkunft immer wieder diskriminiert wurde – bis ihr nach vielen Jahren der Karrieredurchbruch gelang. Heute fördert sie selbst über 2.000 Erwachsene auf ihrem beruflichen Weg. Nepomnyashcha zeigt, wie stark unsere Gesellschaft davon profitiert, wenn Menschen unterschiedlicher sozialer Herkünfte auf allen Ebenen zusammenarbeiten.

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

For the ancients, everything worth pursuing in life flowed from a strong sense of justice—or one’s commitment to doing the right thing, no matter how difficult. In order to be courageous, wise, and self-disciplined, one must begin with justice. The influence of the modern world often tells us that acting justly is optional. Holiday argues that that’s simply untrue—and the fact that so few people today have the strength to stand by their convictions explains much about why we’re so unhappy.

When Getting Things Done was published in 2001, it was a game-changer. By revealing the principles of healthy high performance at an individual level, it transformed the experience of work and leisure for millions. Twenty years later, it has become clear that the best way to build on that success is at the team level, and one of the most frequently asked questions by dedicated GTD users is how to get an entire team onboard. By building on the effectiveness of what GTD does for individuals, Team will offer a better way of working in an organisation.

Based on firsthand interviews with more than 300 current and former employees, PLAY NICE chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment — and explores the delight and despair of what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, PLAY NICE is The Social Network for the video game industry.

No grammar tests. No memory drills. No chance of failure. Improve your everyday French speaking and listening skills by following typical, fun conversations and practising what you hear in the dialogues. Ideal preparation for travelling to France and French-speaking countries.

Ilya Strebulaev has spent the last two decades at Stanford studying VCs’ counterintuitive approaches to decision-making, and the reasons behind the success and failure of corporate innovation efforts. Alex Dang, a senior leader at McKinsey and Amazon, has seen up close the impact VCs’ thinking and mechanisms can have on a business’ success. Together in The Venture Mindset, they present nine distinct principles that can help anyone looking to transform their business and achieve extraordinary results, no matter the industry.

In the first book of its kind, one of President Barack Obama’s longest-serving speechwriters shares his advice—and never-before-heard insights about public speaking from Barack Obama—to teach you how to write and deliver great speeches.