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Author Cyndi Thomason has taken the core concepts of the Profit First methodology, created by Mike Michalowicz, and customized them to address the specific needs of the ecommerce business. Profit First for Ecommerce Sellers addresses the four major struggles and provides clear and actionable guidance on how to overcome them, taking the online seller from simply getting by to becoming permanently profitable.

Moms often face the choice between continuing to work or staying home with their children. They believe they must separate their business and personal worlds. Either choice leaves a part of their heart behind. It doesn’t have to be this way! In Motherhood, Apple Pie, and All That Happy Horseshit, best-selling author and seven-figure entrepreneur Cyndi Thomason shows you how to use your personal values to create the business of your dreams, one that supports your family without sacrificing yourself.