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Frank Witthoff, active in sales for "ages", shares with his listeners his recipes for success. And in doing so, he has consistently overachieved and done more than met his goals and has still managed to be greatly valued by clients and employers alike. His approach is based solely on a belief that a client who is treated appropriately will close deals all on his / her own and that there are no pressure or tricks necessary in convincing someone to buy. Frank Witthoff invites you to put to practice the new approaches associated with How to sell 2.0, so that you may enjoy greater success while going about your sales activities.

How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.

An international bestselling business author shares the secrets to making your brand stand out in a crowd and win over the attention and acclaim of consumers. Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled...