Ergebnis für "%s" in Sprache, Vokabeln & Grammatik

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

TED talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. TED and associated Tedx conferences are held in more than 130 countries and are being viewed at a rate of 1.5 million times a day. These are presentations that set the world on fire, and the techniques that top TED speakers use are the same ones that will make any presentation more dynamic....

Banter, chit-chat, gossip, natter, tete-a-tete: these are just a few of the terms for the varied ways in which we interact with one another through conversation. David Crystal explores the factors that motivate so many different kinds of talk and reveals the rules we use unconsciously, even in the most routine exchanges of everyday conversation.

Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and best-selling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED - which stands for technology, entertainment, and design - brings together the world's leading thinkers.

Speak your mind effectively! The best, most direct way to convey your intelligence, expertise, professionalism, and personality to other people is through talking to them. But most people have no idea what they sound like. And even if they do, they don’t think they can change it. It’s the Way You Say It is a thorough, nuts-and-bolts guide to becoming aware and taking control of how you communicate with others. Dr. Carol Fleming provides detailed advice and scores of exercises.

Silver Moon was the dream of three women – a bookshop with the mission to promote the work of female writers and create a much-needed safe space for any woman. Founded in 1980s London against a backdrop of homophobia and misogyny, it was a testament to the power of community. While contending with day-to-day struggles common to other booksellers, plus the additional burdens of misogyny and the occasional hate crime, Jane Cholmeley and her booksellers created a thriving business. But they also played a crucial and relatively unsung part in one the biggest social movements of our time.

Mankind has a distinct advantage over other terrestrial species: we talk to one another. But how did we acquire the most advanced form of communication on Earth? Daniel L. Everett, a "bombshell" linguist and "instant folk hero" (Tom Wolfe, Harper's), provides in this sweeping history a comprehensive examination of the evolutionary story of language, from the earliest speaking attempts by hominids to the more than 7,000 languages that exist today.

Beginning with the story of a simple burglary at Democratic headquarters and then continuing with headline after headline, Bernstein and Woodward kept the tale of conspiracy and the trail of dirty tricks coming - delivering the stunning revelations and pieces in the Watergate puzzle that brought about Nixon's scandalous downfall. Their explosive reports won a Pulitzer Prize for The Washington Post and toppled the president. This is the book that changed America.

Stories mould who we are, from our character to our cultural identity. They drive us to act out our dreams and ambitions, and shape our politics and beliefs. We use them to construct our relationships, to keep order in our law courts, to interpret events in our newspapers and social media. Storytelling is an essential part of what makes us human.

Linguists have been studying Black English as a speech variety for years, arguing to the public that it is different from Standard English, not a degradation of it. Yet false assumptions and controversies still swirl around what it means to speak and sound "Black." In his first book devoted solely to the form, structure, and development of Black English, John McWhorter clearly explains its fundamentals and rich history while carefully examining the cultural, educational, and political issues that have undermined recognition of this transformative, empowering dialect.

For the last several years Adm. James Stavridis and his co-author, R. Manning Ancell, have surveyed over 200 active and retired four-star military officers about their reading habits and favorite books, asking each for a list of titles that strongly influenced their leadership skills and provided them with special insights that helped propel them to success in spite of the many demanding challenges they faced. The Leader's Bookshelf synthesizes their responses to identify the top 50 books that can help virtually anyone become a better leader.

Learn how to decode the private languages that are swapped around us every day - amongst cabbies and paramedics, soap stars and comedians, cricketers and barristers - in Susie Dent's unique and witty guide to Britain's modern tribes. Did you know that a soldier's biggest social blunder is called 'jack brew' - making yourself a cuppa without making one for anyone else? That twitchers have an expression for a bird that can't be identified - LBJ (the letters stand for little brown job)?

Although there's no shortage of books on writing and publishing, there's none quite like Robert's Rules of Writing. Drawing on his many years of experience as an award-winning journalist, TV writer, and the author of over 20 books, Robert Masello addresses all the issues that confront, and all the problems that beset, writers of all stripes.

Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.

Our names are so mundane that we barely notice them. Yet each contains countless stories of tradition and belonging - be that a legacy of colonialism or persecution, the desire to fit in, or the complex cultural inheritance from one's parents. In What's in a Name?, Sheela Banerjee unravels the personal histories of friends and family through their names. And while tracing their heritage across centuries and continents - from west London to British India, and from 1960s Jamaica to pre-Revolutionary Russia - Sheela also tells the story of twentieth-century immigration to the UK.

In this book, you'll discover how Napoleon Bonaparte mastered the use of the pregnant pause to grab attention, how Lady Margaret Thatcher punctuated her most serious speeches with the use of subtle props, how Ronald Reagan could win even the most hostile crowd with carefully timed wit, and much, much more. Whether you're addressing a small nation or a large staff meeting, you'll want to master the tips and tricks in Speak Like Churchill, Stand Like Lincoln.

Learn how to argue from the masters. This book is a complete course on the art of argument, taught by the greatest practitioners of it: Churchill, Lincoln, and hundreds of others from the golden age of debate in England and America.

Journalists today are inundated with data about which stories attract the most clicks, likes, comments, and shares. These metrics influence what stories are written, how news is promoted, and even which journalists get hired and fired. Do metrics make journalists more accountable to the public? Or are these data tools the contemporary equivalent of a stopwatch wielded by a factory boss, worsening newsroom working conditions and journalism quality?

We talk every day—and we often do it without thinking. But, as you well know, there are some things that are harder to talk about—especially issues pertaining to politics, culture, lifestyle, and diversity. This groundbreaking book will show you how to get to that important next level in difficult conversations, to talk in an authentic and straightforward way about culture and diversity, and to speak from the heart with tools from the head. You'll learn to navigate these difficult conversations, and take what you've learned beyond the conversation and out into the world.

Described by the New York Times as "arguably the most important intellectual alive," Noam Chomsky is known throughout the world for his highly influential writings on language and politics. Featuring two of Chomsky's most popular and enduring books in one omnibus volume, On Language contains some of the noted linguist and political critic's most informal and accessible work to date, making it an ideal introduction to his thought.