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  • Whisker Report - Episode 17 The PR Playbook for Animal Advocates

    Whisker Report - Episode 17 The PR Playbook for Animal Advocates
    Jan 3 2025
    This week, Mary and Alex welcome Sarah Bhimani, the strategic communications manager at Animal Humane Society in Golden Valley, Minnesota, one of the largest private shelters in the U.S. Sarah shares her experiences managing public relations and internal communications for this influential organization. From addressing PR challenges to fostering community engagement, Sarah offers practical advice and valuable strategies for nonprofit organizations looking to amplify their message, advocate for animals, and drive action.

    Tune in as Sarah discusses how PR has evolved during her tenure, the most rewarding aspects of her work, and tips for connecting with your community. Whether you're a pet professional or a passionate advocate, this episode is packed with inspiration and actionable ideas to elevate your efforts!

    EPISODE NOTES: The PR Playbook for Animal Advocates
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    31 Min.
  • Whisker Report - Episode 16 Purr-fect Pitches: PR Secrets for Pet Businesses with Pamela Mitchell

    Whisker Report - Episode 16 Purr-fect Pitches: PR Secrets for Pet Businesses with Pamela Mitchell
    Dec 26 2024
    This week on The Whisker Report hosts Mary and Alex dive into the world of PR and marketing for pet businesses with a special guest, Pamela Mitchell, Editor-in-Chief of Pets+ Magazine. In this insightful episode, Pamela shares her expert take on what makes a standout pitch, the challenges editors face with generic outreach, and best practices for pet businesses looking to shine in national publications like Pets+. The conversation explores hot topics such as the role of AI in press release writing, eye-catching strategies for pitches, and how the rise of pet influencers is transforming PR and marketing. Plus, Pamela offers a glimpse into future trends in the pet industry for 2025. Whether you’re a small pet business owner or simply curious about the inner workings of pet media, this episode is packed with valuable insights and advice. Don’t miss it!

    EPISODE NOTES: Purr-fect Pitches: PR Secrets for Pet Businesses with Pamela Mitchell
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    41 Min.
  • Whisker Report - Episode 15 From Chandler to the Spotlight: PR Lessons from a Luxury Pet Store

    Whisker Report - Episode 15 From Chandler to the Spotlight: PR Lessons from a Luxury Pet Store
    Dec 16 2024
    Welcome to The Whisker Report, a fresh and engaging podcast designed to help anyone in the pet industry—whether running an animal welfare nonprofit or a for-profit pet business—gain valuable PR insights and buzz. Hosted by Mary Tan and her French counterpart Alexane Ricard, the show delivers practical advice, inspiring stories, and expert guidance, all with a global perspective. In this episode, the team chats with Megan Ames, owner of a new luxury pet store in Chandler, Arizona, to explore the marketing and PR strategies behind launching her business. Megan shares lessons learned, insights on balancing entrepreneurial tasks with PR efforts, and the unique ways her store integrates animal rescue into its branding. Produced by Mark Winter of Pet Life Radio, The Whisker Report is your go-to resource for mastering PR in the pet world.

    EPISODE NOTES: From Chandler to the Spotlight: PR Lessons from a Luxury Pet Store
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    18 Min.
  • Whisker Report - Episode 14 What Does Your Pet Want for Christmas?

    Whisker Report - Episode 14 What Does Your Pet Want for Christmas?
    Dec 5 2024
    Join us for a festive episode as we chat with Shay Sora Kim, a certified Soul Level Animal Communicator and somatic mentor. Shay blends science and spirituality to help anxious pet parents confidently navigate tricky behavioral moments, create calming routines, and deepen their bond with their soul pets.

    In this holiday special, we talk about how to prepare your pet for the season’s chaos and Shay shares tips on what your pet truly wants for Christmas because they deserve to feel the holiday magic too!

    EPISODE NOTES: What Does Your Pet Want for Christmas?
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    37 Min.
  • Whisker Report - Episode 13 From TNR to PR: Raising Awareness for Pet Project Rescue

    Whisker Report - Episode 13 From TNR to PR: Raising Awareness for Pet Project Rescue
    Nov 27 2024
    This week’s podcast takes a unique turn as hosts Alex and Mary welcome Maia Rumpho, executive director of Pet Project Rescue in Minneapolis, to discuss PR strategies for cat rescues. Pet Project Rescue focuses on TNR (Trap-Neuter-Return) to combat cat overpopulation. Maia shares insights about her nonprofit, and the hosts recount their recent collaboration on a press conference to raise funds—a classic PR move designed to spotlight the rescue’s mission. They dive into the challenges of generating publicity and building buzz for such a vital cause.

    EPISODE NOTES: From TNR to PR: Raising Awareness for Pet Project Rescue!
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    33 Min.
  • Whisker Report - Episode 12 SuperZoo Secrets: Paws, Press, and PR Power!

    Whisker Report - Episode 12 SuperZoo Secrets: Paws, Press, and PR Power!
    Nov 15 2024
    Join hosts Mary Tan and Alexane Ricard on The Whisker Report, a lively podcast that helps pet industry professionals—from animal welfare advocates to pet product businesses—get the buzz they need. Mary brings her PR expertise, while Alex, an international cat crusader, adds her global perspective. Together, they recap their recent whirlwind at the SuperZoo trade show, where they guided journalists and influencers to their clients' booths, ensuring their pet products stood out among hundreds. With the help of producer Mark Winter of Pet Life Radio, they share insights on making the most of trade shows, celebrity endorsements (like Katherine Heigl's Badlands Ranch dog food), and why great products matter more than famous faces. Tune in weekly for tips, tricks, and tales from the pet PR world!

    EPISODE NOTES: SuperZoo Secrets: Paws, Press, and PR Power!
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    32 Min.
  • Whisker Report - Episode 11 Marketing in 2024 with Ninety94

    Whisker Report - Episode 11 Marketing in 2024 with Ninety94
    Oct 30 2024
    Our guest today is Lauren Carter, who is the founding partner of Ninety94, a boutique marketing firm & content creation hub for startups and small to medium sized businesses. We had the pleasure of working and meeting her at this year’s pet product trade show in Las Vegas. SuperZoo. Whisker Media did PR for TEEF, a dental health product company for pets and Lauren serves as their marketing manager.

    EPISODE NOTES: Marketing in 2024 with Ninety94
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    45 Min.
  • Whisker Report - Episode 10 PR Powerhouse Peter Shankman Loves Waffles!

    Whisker Report - Episode 10 PR Powerhouse Peter Shankman Loves Waffles!
    Oct 15 2024
    This week the Whisker Report is thrilled to talk to one of our idols, Peter Shankman! We like to call him the godfather of PR. The New York Times has called Peter Shankman “a rock star who knows everything about social media and then some.” A dog dad to a pup named Waffle, he's a six-time best-selling author, entrepreneur and corporate keynote speaker, all while being a serial entrepreneur with four startup launches and three exits under his belt. Shankman is the man behind several popular PR tools and is recognized worldwide for radical thinking. In this week's show, we ask him about advice for pet businesses and animal welfare nonprofits.

    EPISODE NOTES: PR Powerhouse Peter Shankman Loves Waffles!
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    30 Min.