Whisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)

Von: Mary Tan & Alexane Ricard
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  • Join us each week as Whisker Media pet PR experts Mary Tan, Alexane Ricard and producer Mark Winter take a deep dive into getting publicity for animals. Targeted towards people in animal welfare, the pet product industry or the pet influencer world, each week we’ll talk to a special guest who can share best practices and some tips and tricks on how they get great PR.
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  • Whisker Report - Episode 17 The PR Playbook for Animal Advocates

    Whisker Report - Episode 17 The PR Playbook for Animal Advocates
    Jan 3 2025
    This week, Mary and Alex welcome Sarah Bhimani, the strategic communications manager at Animal Humane Society in Golden Valley, Minnesota, one of the largest private shelters in the U.S. Sarah shares her experiences managing public relations and internal communications for this influential organization. From addressing PR challenges to fostering community engagement, Sarah offers practical advice and valuable strategies for nonprofit organizations looking to amplify their message, advocate for animals, and drive action.

    Tune in as Sarah discusses how PR has evolved during her tenure, the most rewarding aspects of her work, and tips for connecting with your community. Whether you're a pet professional or a passionate advocate, this episode is packed with inspiration and actionable ideas to elevate your efforts!

    EPISODE NOTES: The PR Playbook for Animal Advocates
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    31 Min.
  • Whisker Report - Episode 16 Purr-fect Pitches: PR Secrets for Pet Businesses with Pamela Mitchell

    Whisker Report - Episode 16 Purr-fect Pitches: PR Secrets for Pet Businesses with Pamela Mitchell
    Dec 26 2024
    This week on The Whisker Report hosts Mary and Alex dive into the world of PR and marketing for pet businesses with a special guest, Pamela Mitchell, Editor-in-Chief of Pets+ Magazine. In this insightful episode, Pamela shares her expert take on what makes a standout pitch, the challenges editors face with generic outreach, and best practices for pet businesses looking to shine in national publications like Pets+. The conversation explores hot topics such as the role of AI in press release writing, eye-catching strategies for pitches, and how the rise of pet influencers is transforming PR and marketing. Plus, Pamela offers a glimpse into future trends in the pet industry for 2025. Whether you’re a small pet business owner or simply curious about the inner workings of pet media, this episode is packed with valuable insights and advice. Don’t miss it!

    EPISODE NOTES: Purr-fect Pitches: PR Secrets for Pet Businesses with Pamela Mitchell
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    41 Min.
  • Whisker Report - Episode 15 From Chandler to the Spotlight: PR Lessons from a Luxury Pet Store

    Whisker Report - Episode 15 From Chandler to the Spotlight: PR Lessons from a Luxury Pet Store
    Dec 16 2024
    Welcome to The Whisker Report, a fresh and engaging podcast designed to help anyone in the pet industry—whether running an animal welfare nonprofit or a for-profit pet business—gain valuable PR insights and buzz. Hosted by Mary Tan and her French counterpart Alexane Ricard, the show delivers practical advice, inspiring stories, and expert guidance, all with a global perspective. In this episode, the team chats with Megan Ames, owner of a new luxury pet store in Chandler, Arizona, to explore the marketing and PR strategies behind launching her business. Megan shares lessons learned, insights on balancing entrepreneurial tasks with PR efforts, and the unique ways her store integrates animal rescue into its branding. Produced by Mark Winter of Pet Life Radio, The Whisker Report is your go-to resource for mastering PR in the pet world.

    EPISODE NOTES: From Chandler to the Spotlight: PR Lessons from a Luxury Pet Store
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    18 Min.

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