Let’s face it–sometimes, your business just needs a hard reset. In this episode, that’s exactly what Perry Belcher and Emma Rainville deliver for Chris Thompson, co-founder of Mike Mandel Hypnosis. Chris’s business is all about certifying people in hypnosis (yes, really), but his marketing funnel? Well, it’s hypnotizing the wrong crowd.

Perry and Emma dive deep into why Chris’s “hypnotic language cards” are pulling in people who want cool party tricks rather than a hypnotherapy career. The crew tears into marketing missteps, offers brutally honest advice, and even throws in a few hilarious stories (spoiler: Perry compares Chris’s funnel to inviting someone for a steak and handing them tofu).

🎧 Ready to hear and watch Perry and Emma work their magic? Hit play to learn how to fix your funnel, attract the right customers, and turn chaos into cash.

“When you figure out the pain point of a client and then build a product to sustain the pain point, it's really quite easy to win.” ~ Perry Belcher

In this Episode:

- Hypnosis cards gone wrong

- The funnel breakdown

- Messaging misfire: steak or tofu?

- Fixing the funnel: start with money talk

- Spearfishing vs. net fishing

- Are you targeting the wrong crowd?

- Pricing psychology: cheap feels cheap

- Certification: is it worth it?

- Identity marketing: people want to be something

- Action steps to unf*ck the business

Resources:

- Website - www.trainwreckshow.com

Connect with Chris Thompson:

🌐 Website - https://mikemandelhypnosis.com/

👤 Facebook - https://web.facebook.com/hypnotichris/

▶️ YouTube - https://www.youtube.com/user/DrMikeMandel

Connect with Perry Belcher:

🌐 Website - https://perrybelcher.com/

👤 Facebook - https://web.facebook.com/perry.belcher1

📷 Instagram - https://www.instagram.com/perry.belcher/

▶️ YouTube - https://www.youtube.com/user/perrybelcher

Connect with Emma Rainville:

🌐 Website - https://www.emmarainville.me/

👤Facebook - https://web.facebook.com/queenofops/

📷 Instagram - https://www.instagram.com/emma_rainville512/

Ever wonder why some brands make you scream, “Take my money!” while others leave you with a major case of buyer’s remorse? In this episode of The Train Wreck Show, Emma Rainville and Perry Belcher bring the laughs and the lessons with the 7-11-4 Principle—a no-BS framework for building trust that doesn’t involve three tequila shots (unless that’s your style).

Perry goes full-on storyteller, revealing how trust is built through seven hours of content, 11 touchpoints, and four locations. From Proactiv’s genius campaigns to why cheesy “buy now” pitches are the ultimate buzzkill, Emma keeps him grounded (kind of) as they dive into the art of connecting with your audience authentically.

🎧 Press play for the raw truth, real laughs, and a little friendly chaos because, trust me, you need this episode in your life. Don't miss out! Grab your free 7-11-4 GPT Worksheet at trainwreckshow.com/7114.

“When people begin to buy your concepts or your way of thinking, they will buy whatever it is you have to offer.” ~ Perry Belcher

In this Episode:

- What is the 7-11-4 principle?

- Perry's dating analogy that might make you blush

- Stories that trigger temporary suspension of belief

- Getting people to absorb your content

- Attracting customers while avoiding "pitch-slapping"

- How to shortcut the process

- Selling ideas, not products

- Recap: 7-11-4

Resources:

Custom GPT - https://chatgpt.com/g/g-fpP0wbZV2-perry-belcher-gpt-creator

Connect with Perry Belcher:

🌐Website - https://perrybelcher.com/

👤Facebook - https://web.facebook.com/perry.belcher1

📷 Instagram - https://www.instagram.com/perry.belcher/

▶️YouTube - https://www.youtube.com/user/perrybelcher

Connect with Emma Rainville:

🌐Website - https://www.emmarainville.me/

👤Facebook - https://web.facebook.com/queenofops/

📷 Instagram - https://www.instagram.com/emma_rainville512/

Are you ready to embrace the ups and downs of business? Welcome to the Train Wreck Show, where bold ideas meet brutal reality. In this episode, seasoned entrepreneurs Emma Rainville and Perry Belcher dive headfirst into the chaos of business to share their groundbreaking concept: achieving a year’s worth of income in just one month.

Emma and Perry pull back the curtain on the six levers every entrepreneur needs to master—products, markets, traffic, and more—to scale smarter, faster, and bigger than ever. From avoiding the “house of cards” trap of single-source revenue to unlocking exponential growth with simple math, this episode is your front-row ticket to turning failure into fuel.

Get ready for raw insights, hard-earned lessons, and a heavy dose of humor as these two industry veterans teach you how to thrive in the beautiful mess of entrepreneurship. Subscribe now to turn your next train wreck into a comeback story.

“Artificial intelligence, robotic process automation, and outsourcing will allow you to scale and do all of these things you want to do, and you can do a year's worth of work in a month. One of the big secrets to getting to a year in a month is being able to do a year's worth of work in a month, right?” ~ Perry Belcher

In this Episode:

- "A year in a month" concept explained

- The six levers of growth

- The power of diversification

- The House of Cards warning

- Expanding internationally

- Three things to help you scale faster

Resources:

Custom GPT - https://chatgpt.com/g/g-fpP0wbZV2-perry-belcher-gpt-creator

Connect with Perry Belcher:

🌐Website - https://perrybelcher.com/

👤Facebook - https://web.facebook.com/perry.belcher1

📷 Instagram - https://www.instagram.com/perry.belcher/

▶️YouTube - https://www.youtube.com/user/perrybelcher

Connect with Emma Rainville:

🌐Website - https://www.emmarainville.me/

👤Facebook - https://web.facebook.com/queenofops/

📷 Instagram - https://www.instagram.com/emma_rainville512/

What do successful businesses have in common? In this episode, Emma Rainville and Perry Belcher reveal their ultimate framework: the 4 Magic Boxes. This timeless strategy is the foundation of every thriving business, whether you sell digital tools, survival gear, or pet accessories.

From tripwires that turn prospects into buyers to advanced upselling techniques that build trust, they share actionable insights you can implement today. Perry’s “netting versus spearfishing” theory will completely change how you think about customer acquisition, while Emma emphasizes the importance of long-term goodwill to keep buyers engaged.

Ready to transform curiosity into confidence and confidence into cash? Don’t miss this episode!

🎧 Tune in to discover how the 4 Magic Boxes can revolutionize your business strategy—and be sure to grab the GPT-powered worksheet at trainwreckshow.com/boxes.

“That person who spends $10 with you statistically is 20X more likely to spend money with you in the next 30 days versus somebody who just became an opt-in lead.” ~ Perry Belcher

In this Episode:

- Introduction to the 4 Magic Boxes

- Box 1: Acquisition - Why acquiring buyers, not just leads, is critical

- Why books are not very effective as tripwires

- Box 2: Upsells that build confidence

- Box 3: Speed and automation - The role of tools and systems

- Box 4: High-ticket advisory services - How to cater to a select group of customers

- Key takeaways for applying the 4 Magic Boxes to your own business

Resources:

Custom GPT - https://chatgpt.com/g/g-fpP0wbZV2-perry-belcher-gpt-creator

Connect with Perry Belcher:

🌐Website - https://perrybelcher.com/

👤Facebook - https://web.facebook.com/perry.belcher1

📷 Instagram - https://www.instagram.com/perry.belcher/

▶️YouTube - https://www.youtube.com/user/perrybelcher

Connect with Emma Rainville:

🌐Website - https://www.emmarainville.me/

👤Facebook - https://web.facebook.com/queenofops/

📷 Instagram - https://www.instagram.com/emma_rainville512/

Welcome to Train Wreck, the podcast where bold ideas meet brutal reality. Hosted by seasoned entrepreneurs Emma Rainville and Perry Belcher, this show is for business owners, founders, and leaders who aren’t afraid to face the chaos of entrepreneurship head-on.

Each week, Emma and Perry dissect the biggest business blunders, unpack failed ideas, and offer actionable advice to help you avoid the same pitfalls. From rebuilding broken businesses live on the show to sharing hard-earned lessons from their own failures, Train Wreck turns every disaster into an opportunity to learn and grow. They’ll also explore emerging trends and share insights to help you seize new opportunities before they pass you by.

If you’re ready to embrace the ups and downs of business, tune in to Train Wreck on Spotify, Apple Podcasts, or YouTube. Get ready to turn every crash into a comeback.