What if everything you’ve been told about making money is a lie? Forget the myth about trading time for money—Perry and Emma are about to drop truth bombs on how real wealth is made!

Buckle up because Perry and Emma are flipping the script on the time value of money! From the psychology of pricing strategies (because, yeah, it’s not just about slapping a price tag on it) to how the market really sets the rules, they’ve got you covered. And they’re not letting you off the hook without talking about the real investment—spoiler: it’s not crypto or NFTs.

Hit play and listen if you’re tired of the hustle and want the inside track on how to price your services and achieve your financial goals. No gimmicks, no fluff—just real talk. Let’s go!

"You can either spend your time, or you can invest your time.”

~ Perry Belcher

In this Episode:

02:17 - The psychology behind pricing strategies

04:30 - The water bottle price dilemma: airport vs. store

05:22 - Are you trading time for money?

11:24 - How to price your services based on ROI

18:31 - Passive income? Hard work first, cash flow later

23:47 - The importance of investing in skill development

28:55 - Understanding the time value of money

31:21 - Why some people get stuck and how you can avoid it

34:03 - Make it Real with Perry & Emma

41:26 - The secret to achieving your financial goals

46:33 - Here's one more tip you don't want to miss!

Resources:

• Website - https://www.trainwreckshow.com
• Join the Driven Mastermind - https://drivenmastermind.com/
• Join the Ignite Mastermind - https://ignitemastermind.org/
• The Courage to Be Disliked by Ichiro Kishimi - https://www.amazon.com/dp/1501197274
• How To Sell Dumb Sh*t To Weak People by Mitch Miller - https://web.facebook.com/photo.php?fbid=10228083112488365&id=1391340360&set=a.1009248196751&_rdc=1&_rdr#

Connect with Perry Belcher:

• 🌐Website - https://perrybelcher.com/
• 👤Facebook - https://web.facebook.com/perry.belcher1
• 📷 Instagram - https://www.instagram.com/perry.belcher/
• ▶️YouTube - https://www.youtube.com/user/perrybelcher

Connect with Emma Rainville:

• 🌐Website - https://www.emmarainville.me/
• 👤Facebook - https://web.facebook.com/queenofops/
• 📷 Instagram - https://www.instagram.com/emma_rainville512/

Is your job safe from robots? Spoiler alert: It’s not. Today, Perry and Emma dive into the future of AI, automation, and the job massacre happening right under our noses. From McDonald’s robotic hot dog carts to the death of the retainer model, it’s a wake-up call you don’t want to miss.

Welcome to the future–where AI writes your emails, flips your burgers, and (maybe) replaces your job. In this episode, Perry and Emma go full robo-apocalypse, breaking down the economic quake that's already hitting corporate America.

Perry drops fire predictions (again), Emma comes for the robot overlords, and together, they expose why 2025 might be the death of the retainer model and the birth of $0.12-a-day virtual employees. Oh, and your job? Hanging by a robotic thread.

💡 Wanna survive the AI revolution? Learn to automate, adapt, and outwit the bots–or be the proud new owner of a hot dog cart with a robotic arm.

🎧 Hit play now to find out how to survive the robo-apocalypse. Grab the free AI tools at TrainWreckShow.com before the robots do.

“What's really crazy is the robots can actually be programmed by telling ChatGPT what you want the robot to do. So it'll write the code for the robot. Any person of average intelligence could learn this stuff in 30 days if you were diligent...and you can participate in the Us vs. Them that's coming around the corner 'cause it's definitely coming.” ~ Perry Belcher

In this Episode:

- Economic boom and record layoffs in corporate America

- McDonald’s automates labor with kiosks and robotic arms

- Small businesses risk being “obliterated” if they don't automate

- How the AI-driven economy impacts the job market

- Death of the retainer model, rise of results-based payments

- Job displacement and the need for new skills

- Innovation during the Great Depression: Campbell Soup’s success

- The only currency in the world that drives the economy

- AI-driven economy changing job markets

- The rise of vocational schools in the new economy

- Perry’s economic formula and its impact

- Here's your opportunity to ride the AI revolution

- You have three options: which would you choose?

Resources:

Website - https://www.trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com/

Join the Ignite Mastermind - https://ignitemastermind.org/

Connect with Perry Belcher:

🌐Website - https://perrybelcher.com/

👤Facebook - https://web.facebook.com/perry.belcher1

📷 Instagram - https://www.instagram.com/perry.belcher/

▶️YouTube - https://www.youtube.com/user/perrybelcher

Connect with Emma Rainville:

🌐Website - https://www.emmarainville.me/

👤Facebook - https://web.facebook.com/queenofops/

📷 Instagram - https://www.instagram.com/emma_rainville512/

You know what’s fun? Saving thousands on taxes. You know what’s not fun? Thinking you’ve mastered the system after one year and then getting steamrolled by the IRS. Enter CPA Ryan Bakke, who’s here to spill the tea on why real estate investors keep ghosting him (big mistake)--and how he’s plotting his comeback.

This week, Perry and Emma welcome CPA-extraordinaire Ryan, who helps real estate investors (legally) save a boatload of cash on taxes. But plot twist–his clients are ghosting him after just one year! Apparently, once they learn his wizardry, they think they can do it themselves. (Spoiler alert: They cannot.)

So, what’s the fix? Perry and Emma dig into the art of client retention, the actual value of ongoing tax strategy, and why people need to be reminded–year after year–that DIY tax planning is like cutting your own hair: a disaster waiting to happen.

Plus, Perry drops dating analogies (as usual), Emma roasts his life choices (again), and somehow, we still manage to deliver solid business advice.

Listen now, take notes, and maybe book a call with Ryan before the IRS books one with you. Buckle up, folks! It’s time for another glorious derailment on The Train Wreck Show!

🔥P.S. You think Perry and Emma can fix your business? Apply here:👉 https://trainwreckshow.com/contactus

“Frankly, marketing is pretty much like dating, right? There has to be a time commitment and there's a certain amount of interactions that you have. If you take a girl to the same place on all four dates, your odds are lower than if you take her to four different places.” ~ Perry Belcher

In this Episode:

- Meet Ryan Bakke, CPA

- The client retention dilemma

- Pricing breakdown & revenue insights

- The 70% churn rate problem

- How Ryan attracts clients

- Perry’s "dating strategy" for marketing

- Why branding your offer matters

- The importance of a strong post-call funnel

- Why clients are ghosting your calls

- Optimizing your offer to attract clients

- Strategies to improve your retention rate

- Applying the 4 Magic Boxes model

Resources:

- Website - https://www.trainwreckshow.com

- Join the Driven Mastermind - https://drivenmastermind.com/

- Join the Ignite Mastermind - https://ignitemastermind.org/

- 7-11-4: The Ultimate Framework for Earning Trust - https://open.spotify.com/episode/5gPSk5hQehiFui9wzpCqhs

- The 4 Magic Boxes That Drive Any Business - https://open.spotify.com/episode/4cr39JzulJBpKV5HeyPhaC

- Book: Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne - https://www.amazon.com/dp/1591396190

Connect with Ryan Bakke:

- Website - https://taxstrategy365.com/

Connect with Perry Belcher:

🌐Website - https://perrybelcher.com/

👤Facebook -

Ever had a million-dollar idea while drunk in your garage? Well, this week’s guest actually turned his into a real business.

Meet Andrew, a.k.a. “The Meat Pump Guy”, founder of Tool Wrangler, a company that started as a personal frustration and became a full-fledged brand selling on Amazon, Etsy, eBay, and in retail stores. But here’s the problem: he’s hit a scaling wall. He's stuck between supply chain nightmares, customer acquisition struggles, and not having enough hands on deck. And Perry and Emma are here to help him figure things out.

In this episode, you’ll learn why most Amazon sellers fail when they try to sell on Amazon, the secret to getting your product into big-box retail stores, and how to scale manufacturing without drowning in costs.

If you’ve ever dreamed of turning a product into a seven-figure empire, this episode is your crash course in what NOT to do (and how to fix it).

🔥P.S. You think Perry and Emma can fix your business? Apply here:👉 https://trainwreckshow.com/contactus

“You've got a brand, stay at a premium price, but try to get your margins as high as you possibly can get them. And then take a big piece of that margin that you make and put it back into advertising on the Amazon platform.” ~ Perry Belcher

In this Episode:

- Guest intro: Andrew, founder of Tool Wrangler

- Hitting a business plateau and other challenges

- What most Amazon sellers are doing wrong

- How 3D printing can scale production

- Expanding the product line with low risk

- How Perry would run the business

- Why Walmart.com is key for retail growth

- Scaling strategies

- Hiring and training your team for success

- Action points

Resources:

- Website - https://www.trainwreckshow.com

- Join the Ignite Mastermind - https://ignitemastermind.org/

- Retail MBA and Karen Waksman - https://www.retailmba.com/

- Easily Systemize and Scale the Way You Work with Trainual - https://trainual.com/

Connect with Andrew:

🌐 Website - https://toolwrangler.com/

Connect with Perry Belcher:

🌐Website - https://perrybelcher.com/

👤Facebook - https://web.facebook.com/perry.belcher1

📷 Instagram - https://www.instagram.com/perry.belcher/

▶️YouTube - https://www.youtube.com/user/perrybelcher

Connect with Emma Rainville:

🌐Website - https://www.emmarainville.me/

👤Facebook - https://web.facebook.com/queenofops/

📷 Instagram - https://www.instagram.com/emma_rainville512/

If your business feels like a never-ending circus, congratulations! You’re normal. But what if you are the ringmaster of the chaos?

This week, Perry Belcher and Emma Rainville sit down with Jeanette Sims, a financial publishing and affiliate marketing pro, who’s realizing the biggest bottleneck in her business might just be… her. 😱

It's time to think about why your A-team might be playing like C-players and how to fix it, the #1 reason businesses struggle to scale (and no, it’s not just bad hires), finding the sweet spot between micromanaging vs. letting go, and why the wrong client model can destroy your retention (hint: RevShare isn’t your friend).

If you’ve ever felt stuck, overwhelmed, or terrified to scale, this episode will make you rethink your leadership, laugh at your mistakes, and, most importantly, finally unf*ck your business.

🔥P.S. Want Perry and Emma to roast–uh, we mean fix–your business? Apply here:👉 https://trainwreckshow.com/contactus

“If you do well for people and they feel like the money's well spent—and it doesn't matter if the money's well spent—they will stay with you indefinitely.” ~ Emma Rainville

In this Episode:

- Overview of Jeanette’s business model

- Identifying the biggest problems in her business

- Impact of micromanaging on team performance

- The dangers of swinging between micromanaging and delegating

- Why founders often struggle to trust their teams

- How Emma and Perry structure their team for efficiency

- Making SOPs that work for your business

- The difference between control and leadership

- Client selection and why picking the right clients matters

- The problem with revenue-sharing models

- Why high fees are actually better for client retention

- Perry and Emma’s final advice for Jeanette

Resources:

- Website - https://www.trainwreckshow.com

- Book: The E-Myth by Michael E. Gerber - https://www.amazon.com/dp/0887307280/

Connect with Jeanette Sims:

🌐Website - https://thesimsfactor.com/

Connect with Perry Belcher:

🌐Website - https://perrybelcher.com/

👤Facebook - https://web.facebook.com/perry.belcher1

📷 Instagram - https://www.instagram.com/perry.belcher/

▶️YouTube - https://www.youtube.com/user/perrybelcher

Connect with Emma Rainville:

🌐Website - https://www.emmarainville.me/

👤Facebook - https://web.facebook.com/queenofops/

📷 Instagram - https://www.instagram.com/emma_rainville512/

If your business retention strategy is “hope they don’t leave,”—congratulations, you’re doing it wrong! But don’t worry, Emma Rainville and Perry Belcher are here to stage an intervention.

Buckle up, folks, because we’re about to dive into another beautiful disaster. This week on The Train Wreck Show, Emma and Perry sit down with Mark Stern, founder of Custom Box Agency and the guy who’s here to turn customer retention into an art form.

Mark’s business is all about creating unforgettable, physical brand experiences. Think of it as retention wrapped in a box (literally). But how do you convince companies that a box full of goodies is the key to keeping their customers hooked? That’s exactly what the dynamic duo attempts to untangle, with a mix of marketing genius, unsolicited advice, and the occasional roast.

If you're struggling to keep customers engaged, this episode is for you. And if you're a SaaS founder, pay extra attention—you're about to discover the secret sauce to making your retention rate skyrocket.

🎧 Ready to unf*ck your business? Tune in now, and don’t forget to subscribe at TrainWreckShow.com, or Emma might judge you forever.

🚨Do you want some game-changing advice to unf*ck your business? Apply to be our next guest:👉 https://trainwreckshow.com/contactus

“Are you selling what you want to sell, or are you selling what they want to buy? The market is screaming at you what they want to buy.” ~ Perry Belcher

In this Episode:

- The challenge of doing business via word of mouth

- Data-driven marketing: why proof of retention is necessary

- Mark’s ideal customer & pain points

- Acquisition vs. retention: the debate begins

- The YETI cooler story: sell what people want to buy

- SaaS: The goldmine for retention strategies

- Pharmaceutical industry: another big play?

- Perry's goal when throwing an event

- Trade shows & events: a missed opportunity

- Final takeaways & Mark’s next steps

Resources:

Website - http://www.trainwreckshow.com

Connect with Mark Stern:

🌐 Website - https://customboxagency.com/

Connect with Perry Belcher:

🌐Website - https://perrybelcher.com/

👤Facebook - https://web.facebook.com/perry.belcher1

📷 Instagram - https://www.instagram.com/perry.belcher/

▶️YouTube - https://www.youtube.com/user/perrybelcher

Connect with Emma Rainville:

🌐Website - https://www.emmarainville.me/

👤Facebook - https://web.facebook.com/queenofops/

📷 Instagram - https://www.instagram.com/emma_rainville512/

What if you lost EVERYTHING? No cash, no connections, just pure survival mode. Would you claw your way back to success…or move to a beach and give up?

In this episode, Emma Rainville puts Perry Belcher in the hot seat, grilling him on exactly how he’d rebuild from scratch if his world hit reset. Spoiler: Perry has a brutally simple (and weirdly genius) plan that anyone can follow.

From finding a problem people will pay to fix to leveraging the power of your network, Perry breaks down the tiered approach to making money fast without burning out or making dumb mistakes (again).

🎧 Want to hear Perry’s ultimate “broke to billionaire” playbook? Hit play now and take notes. This conversation might just change how you think about success.

“If you develop a good network, that network can help you advance your career but help you even more should you slip and fall on a banana peel, right?” ~ Perry Belcher

In this Episode:

- The three steps to making money fast

- Why a strong network can save your business

- The secret to finding profitable problems to solve

- Negative sells better than positive (and here’s why)

- How Perry sold a business too soon (and regretted it)

- The tiered approach to rebuilding wealth

- The harsh reality of most entrepreneurs

Resources:

- Website - http://www.trainwreckshow.com

- Book: The Trick to Money Is Having Some! by Stuart Wilde - https://www.amazon.com/dp/0930603486

- The Power of Broke by Daymond John - https://www.amazon.com/dp/1101903619

- How To Sell Dumb Sh*t To Weak People by Mitch Miller - https://web.facebook.com/perry.belcher1/posts/my-brillant-friend-mitch-miller-wrote-this-and-sent-it-to-me-after-reading-my-i-/10228083023406138/

Connect with Perry Belcher:

🌐Website - https://perrybelcher.com/

👤Facebook - https://web.facebook.com/perry.belcher1

📷 Instagram - https://www.instagram.com/perry.belcher/

▶️YouTube - https://www.youtube.com/user/perrybelcher

Connect with Emma Rainville:

🌐Website - https://www.emmarainville.me/

👤Facebook - https://web.facebook.com/queenofops/

📷 Instagram - https://www.instagram.com/emma_rainville512/

What happens when your leads dry up, your funnels falter, and your strategy feels stale? You call in the experts. In this episode, Perry Belcher and Emma Rainville welcome Izabella Ritz, a powerhouse in Amazon product research and eCommerce strategy.

Izabella runs a wildly successful product research agency, but even the best businesses need a little untangling sometimes. Together, the trio dives into the nitty-gritty of lead generation, webinars, and why casting a wide net might just tank your sales. From real talk on Amazon’s changing landscape to finding the “prettiest princess at the ball,” this episode is packed with laughs, insights, and actionable advice to breathe new life into your business.

🎧 Ready to unf*ck your business? Tune in to discover fresh strategies and golden nuggets that could transform your sales game.

“Every time you make an additional claim, you have to provide additional proof, and the more claims you make, the harder the conversion is to make.” ~ Perry Belcher

In this Episode:

- Introducing Izabella Ritz

- The challenge: attracting qualified leads

- Webinars vs. emails vs. trade shows: what works best?

- The three reasons people don’t buy

- Why casting a wide net can backfire

- Fixing the funnel: the power of clarity

- Presenting Amazon as an investment vehicle

- Small offers vs. big promises: a strategy shift

- Perry’s gold nugget: hybridizing events with GPT tools

Resources:

Website - www.trainwreckshow.com

Connect with Izabella Ritz:

🌐Website - https://www.ritzarm.com/

👤Facebook - https://web.facebook.com/isabella.rittz/

📷 Instagram - https://www.instagram.com/ritzmomentum/

▶️YouTube - https://www.youtube.com/channel/UCt7FhXcf-enMchUAwnCq4sw

Connect with Perry Belcher:

🌐Website - https://perrybelcher.com/

👤Facebook - https://web.facebook.com/perry.belcher1

📷 Instagram - https://www.instagram.com/perry.belcher/

▶️YouTube - https://www.youtube.com/user/perrybelcher

Connect with Emma Rainville:

🌐Website - https://www.emmarainville.me/

👤Facebook - https://web.facebook.com/queenofops/

📷 Instagram - https://www.instagram.com/emma_rainville512/