What happens when your leads dry up, your funnels falter, and your strategy feels stale? You call in the experts. In this episode, Perry Belcher and Emma Rainville welcome Izabella Ritz, a powerhouse in Amazon product research and eCommerce strategy.

Izabella runs a wildly successful product research agency, but even the best businesses need a little untangling sometimes. Together, the trio dives into the nitty-gritty of lead generation, webinars, and why casting a wide net might just tank your sales. From real talk on Amazon’s changing landscape to finding the “prettiest princess at the ball,” this episode is packed with laughs, insights, and actionable advice to breathe new life into your business.

🎧 Ready to unf*ck your business? Tune in to discover fresh strategies and golden nuggets that could transform your sales game.

“Every time you make an additional claim, you have to provide additional proof, and the more claims you make, the harder the conversion is to make.” ~ Perry Belcher

In this Episode:

- Introducing Izabella Ritz

- The challenge: attracting qualified leads

- Webinars vs. emails vs. trade shows: what works best?

- The three reasons people don’t buy

- Why casting a wide net can backfire

- Fixing the funnel: the power of clarity

- Presenting Amazon as an investment vehicle

- Small offers vs. big promises: a strategy shift

- Perry’s gold nugget: hybridizing events with GPT tools

Resources:

Website - www.trainwreckshow.com

Connect with Izabella Ritz:

🌐Website - https://www.ritzarm.com/

👤Facebook - https://web.facebook.com/isabella.rittz/

📷 Instagram - https://www.instagram.com/ritzmomentum/

▶️YouTube - https://www.youtube.com/channel/UCt7FhXcf-enMchUAwnCq4sw

Connect with Perry Belcher:

🌐Website - https://perrybelcher.com/

👤Facebook - https://web.facebook.com/perry.belcher1

📷 Instagram - https://www.instagram.com/perry.belcher/

▶️YouTube - https://www.youtube.com/user/perrybelcher

Connect with Emma Rainville:

🌐Website - https://www.emmarainville.me/

👤Facebook - https://web.facebook.com/queenofops/

📷 Instagram - https://www.instagram.com/emma_rainville512/