• The RevOps & ABM Alignment

  • Von: Romeo Mann
  • Podcast

  • Inhaltsangabe

  • Now more than ever, B2B companies cannot survive without a clear, defined and functional revenue strategy. We present - The RevOps & ABM Alignment - a podcast that highlights the stories and expertise of B2B Go-To-Market specialists and their strategies for two highly effective motions - Revenue Operations and Account-Based Marketing. Here you can expect to hear from Sales, Marketing, Customer Success and Operations specialists that thrive in building revenue models that exceed expectations and allow companies to scale. Tune in to this bi-weekly podcast to learn more on how to make RevOps & ABM your ultimate revenue strategy advantage!
    @ 2024 MAN Digital
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  • Building a Successful GTM Strategy for Software Development (with Jan Zborowski, Co-Founder at SoftwareMill)
    Aug 8 2024

    In this episode, Romeo chats with Jan Zborowski, CEO of SoftwareMill, about how they shaped their go-to-market strategy with customer insights and market research. They also discuss the role of organic content in business growth, the future of AI, and the importance of building strong partnerships.

    HIGHLIGHTS:
    00:00 Intro and background
    02:00 The evolution of Software Mill
    09:40 The influence of business people on technical decisions
    15:11: Building a new strategy
    19:24 Hiring a Chief Growth Officer
    29:17 The challenges of hiring in a specialized field
    31:00 The importance of networking
    33:26 Understanding the market
    36:40 Investing in sales and partnerships
    40:38 Specializing in new areas of technology
    45:17 The power of content marketing
    48:39 The future of the tech market

    Connect with Jan Zborowski

    LinkedIn | Webpage

    Connect with Romeo Mann:

    LinkedIn | Webpage

    ***
    This episode is brought to you by MAN Digital - RevOps and ABM & Demand Gen agency helping B2B companies with long sales cycles build revenue engines.

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    59 Min.
  • Building High-Performing RevOps Team (with Sam Sutton, RevOps Director at Pearson)
    Aug 1 2024

    In this episode, Sam Sutton covers building a successful RevOps team, key skills for this role, and tips on talent development.

    HIGHLIGHTS:
    00:00 Intro & Background
    03:16 Sam's Journey into RevOps
    07:37 Attracting talents to RevOps
    11:05 The Structure and Roles in RevOps Teams
    14:22 Balancing Firefighting and Planning in RevOps
    20:10 The Evolution of RevOps from SalesOps
    24:08 Essentials Skills for RevOps Talent
    27:48 Saying NO in RevOps
    31:11 Finding Talent in Unexpected Places
    35:09 Power of RevOps Communities

    Connect with Sam Sutton

    LinkedIn | Webpage

    Connect with Romeo Mann:

    LinkedIn | Webpage

    ***
    This episode is brought to you by MAN Digital - RevOps and ABM & Demand Gen agency helping B2B companies with long sales cycles build revenue engines.

    We dive into your strategies and CRM, identify growth levers and launch integrated campaigns to grow a pipeline that converts into revenue.

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    1 Std.
  • Strategic Role of Positioning: How STX Next Became a Python Powerhouse (w/ Ronald Binkofski, CEO)
    Jul 25 2024

    In this episode, we talk about the importance of positioning for software houses and the growth challenges & opportunities tech companies face today.

    HIGHLIGHTS:
    00:00 Intro and background
    07:23 Economic Uncertainty
    20:06 AI revolution
    25:24 Challenges for CTOs
    27:48 Processes with Business Impact
    29:31 Technology with Industry Expertise
    37:35 DeepNext: System for building AI use cases
    44:01 Success Competencies in Tech


    Connect with Ronald Binkofski

    LinkedIn | Webpage

    Connect with Romeo Mann:

    LinkedIn | Webpage

    ***
    This episode is brought to you by MAN Digital - RevOps and ABM & Demand Gen agency helping B2B companies with long sales cycles build revenue engines.

    We dive into your strategies and CRM, identify growth levers and launch integrated campaigns to grow a pipeline that converts into revenue.

    Mehr anzeigen Weniger anzeigen
    48 Min.

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