• Building a Successful GTM Strategy for Software Development (with Jan Zborowski, Co-Founder at SoftwareMill)

  • Aug 8 2024
  • Spieldauer: 59 Min.
  • Podcast

Building a Successful GTM Strategy for Software Development (with Jan Zborowski, Co-Founder at SoftwareMill)

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  • Inhaltsangabe

  • In this episode, Romeo chats with Jan Zborowski, CEO of SoftwareMill, about how they shaped their go-to-market strategy with customer insights and market research. They also discuss the role of organic content in business growth, the future of AI, and the importance of building strong partnerships.

    HIGHLIGHTS:
    00:00 Intro and background
    02:00 The evolution of Software Mill
    09:40 The influence of business people on technical decisions
    15:11: Building a new strategy
    19:24 Hiring a Chief Growth Officer
    29:17 The challenges of hiring in a specialized field
    31:00 The importance of networking
    33:26 Understanding the market
    36:40 Investing in sales and partnerships
    40:38 Specializing in new areas of technology
    45:17 The power of content marketing
    48:39 The future of the tech market

    Connect with Jan Zborowski

    LinkedIn | Webpage

    Connect with Romeo Mann:

    LinkedIn | Webpage

    ***
    This episode is brought to you by MAN Digital - RevOps and ABM & Demand Gen agency helping B2B companies with long sales cycles build revenue engines.

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