In this episode, Wendy Coulter, an expert in brand building, talks with Mike Adams, Director of Communications at the American Board of Pediatrics (ABP), about the secrets of successful branding and the 'Hummingbird Effect.' They discuss their collaborative journey, share personal anecdotes, and delve into the impact of small, thoughtful changes in marketing and branding. Mike shares insights on user testing, communication strategies, and the importance of listening to the audience to build trust and achieve remarkable results. The episode also highlights the significance of the role of innovative conference strategies like the Poster Awards in fostering a strong brand culture.

00:00 Introduction to Brand Building

00:49 Meet the Guests: Mike Adams and Hannah Jernigan

01:19 Fun Facts and Personal Stories

06:22 Mike's Journey with the American Board of Pediatrics

09:20 The Hummingbird Effect in Action

16:07 Innovative Marketing Strategies

29:05 Engaging with Audiences at Trade Shows

40:12 Conclusion and Final Thoughts

Join Wendy Coulter as she sits down with Dr. Sarah Glova, a renowned leader, educator, and speaker, to dive into the power of the Hummingbird Effect in branding and innovation. Wendy and Sarah discuss the significant impact of seemingly small changes in business strategies and personal approaches, illustrated by Sarah's successful TEDx Talk on goal setting. The conversation explores authentic leadership, the historical challenges women face in business, and the importance of differentiation in branding. They also highlight the creation of the North Carolina Women Business Owners Hall of Fame and its role in preserving the legacy of pioneering women entrepreneurs. Discover insights on how small innovations can lead to surprisingly significant results.

00:00 Introduction to Brand Building

00:50 Meet Dr. Sarah Glova

01:06 Fun Facts and Personal Stories

02:32 The Hummingbird Effect in Action

03:23 Sarah's Journey and Insights

05:19 The Power of Goal Setting

07:38 TEDx Talk Experience

10:25 Innovation and Experimentation

14:25 Authenticity in Leadership

18:35 Unexpected Outcomes and Lessons

22:02 Choosing the Perfect Outfit for TEDx

24:30 Embracing Authenticity in Marketing

27:37 The Importance of Differentiation

33:28 The Legacy of Women Business Owners

37:52 The North Carolina Women Business Owners Hall of Fame

44:35 Concluding Thoughts on Legacy and Impact

In this engaging episode, host Wendy Coulter discusses the profound impact of small innovative changes with Dr. Rebecca Corbin, President and CEO of the National Association for Community College Entrepreneurship (NACCE). The conversation delves into the 'Hummingbird Effect,' where minor tweaks in branding and marketing lead to significant, often surprising results. Dr. Corbin shares insights from her leadership journey, recounts the strategic move to Cary, North Carolina, and talks about how simplifying a mission statement catalyzed NACCE's growth. The episode is rich with practical examples and emphasizes the importance of an entrepreneurial mindset, collaborative leadership, and continuous learning. Concluding with Dr. Corbin's thoughts on gratitude and readiness to seize unexpected opportunities, this conversation offers valuable lessons for leaders and innovators alike.

00:00 Introduction to Brand Power

01:12 Meet the Guest: Dr. Rebecca Corbin

03:52 The Journey to North Carolina

06:02 Testifying Before Congress

07:28 The Buffalo and Hummingbird Effect

12:42 Simplifying the Mission Statement

21:00 Reflecting on Leadership Styles

21:49 Embracing Direct Feedback

22:47 The Hummingbird Effect

23:49 Small Changes, Big Impact

25:18 Adapting Branding and Marketing

28:34 Staying Nimble and Adaptable

29:55 The Power of Facilitated Retreats

32:53 Embracing Change in the Media Industry

35:28 Leadership Journey Recap

39:54 Final Thoughts and Gratitude

Thanks for listening!

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