Join Wendy Coulter as she sits down with Dr. Sarah Glova, a renowned leader, educator, and speaker, to dive into the power of the Hummingbird Effect in branding and innovation. Wendy and Sarah discuss the significant impact of seemingly small changes in business strategies and personal approaches, illustrated by Sarah's successful TEDx Talk on goal setting. The conversation explores authentic leadership, the historical challenges women face in business, and the importance of differentiation in branding. They also highlight the creation of the North Carolina Women Business Owners Hall of Fame and its role in preserving the legacy of pioneering women entrepreneurs. Discover insights on how small innovations can lead to surprisingly significant results.

00:00 Introduction to Brand Building

00:50 Meet Dr. Sarah Glova

01:06 Fun Facts and Personal Stories

02:32 The Hummingbird Effect in Action

03:23 Sarah's Journey and Insights

05:19 The Power of Goal Setting

07:38 TEDx Talk Experience

10:25 Innovation and Experimentation

14:25 Authenticity in Leadership

18:35 Unexpected Outcomes and Lessons

22:02 Choosing the Perfect Outfit for TEDx

24:30 Embracing Authenticity in Marketing

27:37 The Importance of Differentiation

33:28 The Legacy of Women Business Owners

37:52 The North Carolina Women Business Owners Hall of Fame

44:35 Concluding Thoughts on Legacy and Impact