The best social sharing snippet from this interview... "Well it [marketing] certainly changed a lot. I first thought it was hype and deception and used car salesmen, infomercials, things like that, shouting on social media. But after I really dug into it, I realized that it was really just helping people get what they already want. And when I started looking at it that way, it really changed my perspective on it. And it made it something that I actually, I never thought I would, but I actually enjoyed doing."

In this episode, I chat with Billy Broas, author of Simple Marketing for Smart People. We discuss the common mistakes business owners make in marketing and how to focus on high-leverage activities, like developing a strong core message. You will want to tune in to hear Billy's perspective on how an argument-based approach to content marketing can transform your strategy.

In this episode of The Small Business Sweet Spot, I share 5 ways to uncover your competitors' keywords for SEO. 3 typical ways, 1 not so typical way and 1 fun way.

👉 Visit this episode's blog post here

🎙️ Leave a review if you love the show to help other small business owners hear about the show.

🗞️ Newsletter - Digital Marketing Takeaway

🤝 Trusted Resources for Small Business Owners

[1] Grab my FREE workbook Website Marketing Starter Kit.

[2] Get an instant SEO strategy with my Smart SEO Planner.

[3] ​​Build a Website Marketing System that lasts. Find out how.

The best social sharing snippet from this interview... "...even your homepage and your about page are all like really great sources to repurpose."

In this episode, I sat down with Emily Aborn, content copywriter and repurposing queen, to talk about how to maximize your content’s impact without constantly creating new stuff. Emily shares her process for repurposing podcasts, blogs, and more to reach a wider audience in a smarter way.

👉 Visit this episode's ⁠blog post here⁠

🎙️ Leave a review if you love the show to help other small business owners hear about the show.

🗞️ ⁠Newsletter⁠ - Digital Marketing Takeaway

🤝 Trusted resources for small business owners...

[1] Get started with this FREE workbook... ⁠Website Marketing Starter Kit⁠.

[2] Get an instant SEO strategy with my ⁠Smart SEO Planner⁠.

[3] ​​​​Build a Website Marketing System that lasts. ⁠Find out how.⁠

In this episode of Small Business Sweet Spot, I’m diving into SEOing your website—a topic that often feels overwhelming. So overwhelming that it often paralyzes business owners into no action all. I used to think SEO was a secret only experts knew, but I was mistaken. I’ll share with you the key steps to make SEO more doable. If you’ve ever been confused by SEO or wondered how to make it work for your business, this episode is for you.

👉 Visit this episode's blog post here

🎙️ Leave a review if you love the show to help other small business owners hear about the show.

🗞️ Newsletter - Digital Marketing Takeaway

🤝 Trusted Resources for Small Business Owners

[1] Grab my FREE workbook Website Marketing Starter Kit.

[2] Get an instant SEO strategy with my Smart SEO Planner.

[3] ​​Build a Website Marketing System that lasts. Find out how.

The best social sharing snippet from this interview... "I think the tactics without the mindset, you're going to fail. And if you have the mindset without the tactics, you're going to fail. You need all of it."

In this episode, I interview Sarah Young, agency owner and mentor for female entrepreneurs. She shares her concept of aligned action, discussing how to take control of your business and life by letting go of what's not working, and focusing on small, consistent steps towards your goals. Sarah stresses the importance of taking radical responsibility for changes, pruning non-aligned activities, and setting unreasonable goals to reduce overwhelm and foster growth. She emphasizes the integration of holistic approaches that consider business, money, life, and health altogether, and offers practical steps for goal setting and implementation.

👉 Visit this episode's ⁠blog post here⁠

🎙️ Leave a review if you love the show to help other small business owners hear about the show.

🗞️ ⁠Newsletter⁠ - Digital Marketing Takeaway

🤝 Trusted resources for small business owners...

[1] Get started with this FREE workbook... ⁠Website Marketing Starter Kit⁠.

[2] Get an instant SEO strategy with my ⁠Smart SEO Planner⁠.

[3] ​​​​Build a Website Marketing System that lasts. ⁠Find out how.⁠

In this episode of 'The Sweet Spot,' I cover 11 key areas for on-page SEO optimization that can help your website rank higher on Google.

👉 Visit this episode's blog post here

🎙️ Leave a review if you love the show to help other small business owners hear about the show.

🗞️ Newsletter - Digital Marketing Takeaway

🤝 Trusted Resources for Small Business Owners

[1] Grab my FREE workbook *Website Marketing Starter Kit.*

[2] Get an instant SEO strategy with my Smart SEO Planner.

[3] Build a Website Marketing System that lasts. Find out how.

The best social sharing snippet from this interview... "If you wanna be more productive, start being more active."

In this episode, I interview Mr. Productivity himself... Mark Struczewski. We talk about his running routine and its impact on productivity. He shares his journey from starting daily runs after Hurricane Harvey to maintaining a staggering 2,532-day streak. He discusses the physical and mental discipline gained from running, how healthy habits contribute to productivity, and the importance of personal responsibility. We also explore Mark's views on proper pushups, disciplined morning routines, and the difference between being busy and truly productive.

👉 Visit this episode's ⁠blog post here⁠

🎙️ Leave a review if you love the show to help other small business owners hear about the show.

🗞️ ⁠Newsletter⁠ - Digital Marketing Takeaway

🤝 Trusted resources for small business owners...

[1] Get started with this FREE workbook... ⁠Website Marketing Starter Kit⁠.

[2] Get an instant SEO strategy with my ⁠Smart SEO Planner⁠.

[3] ​​​​Build a Website Marketing System that lasts. ⁠Find out how.⁠

If there were a truly easy, fast way to rank high in Google, you can bet your bottom dollar that every business owner would be doing it. And if that were the case, Google would quickly adjust its algorithm to make it more challenging. There's no guaranteed shortcut to the top of the search engine results pages, but there are some strategies that yield faster results than others. This episode talks about them.

👉 Visit this episode's blog post here

🎙️ Leave a review if you love the show to help other small business owners hear about the show.

🗞️ Newsletter - Digital Marketing Takeaway

🤝 Trusted Resources for Small Business Owners

[1] Grab my FREE workbook *Website Marketing Starter Kit.*

[2] Get an instant SEO strategy with my Smart SEO Planner.

[3] Build a Website Marketing System that lasts. Find out how.