We're gonna get into the what, why, and how of content gap analysis. Learn about the AI tools and prompts used for identifying content opportunities against competitors' websites.

00:55 Understanding Content Gap Analysis
01:15 Using AI for Content Gap Analysis
03:13 Exploring Rival Flow AI Tool
06:31 Manual Content Gap Analysis Techniques
07:18 Brand Blueprint and Business Clarity

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a unique service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your SEO Power-Up Plan.

My favorite snippet from Carly in this interview..."  All the things that, really, truly inspire you get prioritized and procrastination is actually there to help you stay on priority. Which is hysterical because we judge it and we think that we're not supposed to be doing it, but it's taking you off and taking you away from low priority items."

Most entrepreneurs, business owners, and leaders have, at some point, felt stuck. Maybe it’s a slowdown in business, an overwhelming to-do list, or just a nagging sense of frustration. Often, we think we’re procrastinating—but what if procrastination isn’t the problem? What if it’s actually a sign pointing us in the right direction?

I sat down with Human Behavior Specialist, Carly Pepin, to talk about procrastination, unrealistic expectations, and why we should stop beating ourselves up for what we’renot doing. Instead, she suggests, we should use procrastination as a tool to better understand what actually drives us.

Timestamps

01:28 Understanding Procrastination
04:13 Reframing Tasks for Fulfillment
06:51 Content Creation Strategies
10:35 Balancing Priorities and Expectations
15:05 Linking Tasks to Personal Values
19:54 Reflecting on Life Purpose
20:37 Finding Meaning in Daily Actions
20:45 Procrastination and Purpose
20:58 Redefining Success and Purpose
21:23 Personal Stories of Purpose
23:34 Monetizing Your Passions
25:44 Understanding Shame and Pride
32:42 Balancing Pride and Humility

👉 For all the links and resources mentioned in this episode, check out the supportingblog post here.

🗞️Newsletter - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a unique service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results.Head to this link to get your SEO Power-Up Plan.

People aren't just using Google anymore. There's perplexity, there's ChatGPT... the phones are even coming out with their own solutions. So how can you get your business to show up in all of these new special search tools? That's what we're going to talk about today. Also in this episode, I'll share a digital marketing tool recommendation and follow that up with suggestions for other episodes of mine that are related to today's episode and also of other podcasts that I've enjoyed recently, both in business and personally.

👉 For all the links and resources mentioned in this episode, check out the supportingblog post here.

🗞️Newsletter - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a unique service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results.Head to this link to get your SEO Power-Up Plan.