In this episode, an Amazon seller shares how creating products to save his dog launched his brand, leading to Amazon featuring his inspiring story on its website.

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Join us for an inspiring conversation with Santiago Gelvez of PetCultures.com, a Colombian-born entrepreneur whose heartwarming journey to save his dog Tango sparked an innovative adventure in the pet product industry. Santiago's transition from a career with giants like Procter & Gamble and PepsiCo to founding a thriving e-commerce brand is a riveting tale of passion and perseverance. Discover how a personal crisis and a collaboration with a veterinarian friend led to the creation of a groundbreaking pet probiotic that not only improved Tango's health but also caught Amazon's attention, turning Santiago's entrepreneurial dream into a flourishing reality.

Santiago opened up about his strategic expansion into the European market, sharing key insights into the unique challenges and opportunities he faced. Learn about his experience relocating to Europe and how it unveiled lower competition and cost per acquisition, proving crucial for growth in the pet supplement sector. Santiago emphasizes the importance of Amazon's Subscribe and Save feature, which has been instrumental in fostering customer loyalty and achieving profitability. Through his story, Santiago underscores the need for patience and strategic planning in the competitive landscape of online supplements.

Marketing is at the heart of Santiago's success, and he generously shares his strategies for brand growth. From offering enticing discounts to crafting compelling personal stories, Santiago's approach is both innovative and relatable. He discusses the power of storytelling in branding, particularly the role of his journey with Tango, and explains how workshops with industry experts like Kevin King have fueled his brand's expansion across European marketplaces. This episode is a treasure trove of advice for aspiring entrepreneurs looking to make their mark in the pet product industry and beyond.

In episode 632 of the Serious Sellers Podcast, Bradley and Santiago discuss:

• 00:00 - From Procter & Gamble to Pet Products
• 00:00 - Seller's Amazon Success Story
• 04:27 - Ineffective Probiotics for Pets
• 07:44 - Starting a Business and Making Profit
• 09:47 - Expansion Through European Markets and Strategies
• 18:31 - Pricing Strategy and Amazon Subscribe & Save
• 18:37 - Pet Products Marketing and Global Expansion
• 26:30 - Amazon Mexico Regulatory Challenge
• 29:59 - Pet Supplement Brand Marketing Strategy
• 30:38 - Expanding Brand in European Amazon Markets
• 33:50 - Private Label Product Launch Strategy

TikTok Shop sellers are looking at backup plans in case it's banned. Temu is now going to start charging for advertising. Amazon discontinues two programs. These buzzing stories and more on today's episode!

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► Free Amazon Seller Chrome Extension: https://h10.me/extension

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► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Tech war: China’s TikTok sellers eye Amazon and Shein as US ban looms https://www.scmp.com/tech/tech-war/article/3294719/tech-war-chinas-tiktok-sellers-eye-amazon-and-shein-us-ban-looms Temu Trials Amazon-Killer Search Ad Business https://www.tipranks.com/news/temu-nasdaqpdd-trials-amazon-killer-search-ad-business Updates to packaging requirements for sharp products https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM0EzVzhSV0ZGQ1VQSzla Amazon to shut down ‘Try Before You Buy’ rival to Stitch Fix https://www.cnbc.com/2025/01/10/amazon-to-shut-down-stitch-fix-competitor-prime-try-before-you-buy.html Boost sales of more sustainable products with Climate Pledge Friendly https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTERTQUJEUktKQ0NTOVFB Amazon’s 360-degree image experience to be discontinued https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQkVLSzJKWTZRTEtGU1hD Amazon Autos launches online sales https://www.automotivedive.com/news/customers-can-add-vehicles-hyundai-shopping-cart-amazon-autos/736716/ In the final segment, we shift our focus to cutting-edge tools and events that empower sellers. Discover how Helium 10's newest feature enhances keyword research, helping sellers identify high-converting keywords and uncover lucrative market gaps. We share strategic insights for manufacturers, like those in the bamboo niche, to capitalize on market opportunities. Don't miss the details about our upcoming Helium 10 Elite workshop and AMZ Hacking Live Event in Berlin, where industry luminaries like Kevin King will provide indispensable insights into the e-commerce world. Prepare to elevate your e-commerce game with the knowledge and strategies shared in this episode.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 01:01 - TikTok Shop Alternatives?
• 03:42 - Temu Ads
• 05:57 - Amazon Sharp Products
• 09:58 - Try Before You Buy Gone
• 10:54 - Climate Pledge Friendly
• 12:11 - 360 Images Gone
• 13:27 - Amazon Cars
• 14:25 - Helium 10 New Feature Alerts
• 22:58 - Strategy of the Week
• 27:36 - Germany Events for Sellers

In this episode, the author of Profit First for eCommerce Sellers shares strategies to calculate, manage finances, and ensure profitability to fund your Amazon business and lifestyle.

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► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

What if you could dramatically enhance your e-commerce business's profitability by making a simple shift in your financial strategy? In this episode of the Serious Sellers Podcast by Helium 10, we sit down with Cyndi Thomason, the mastermind behind "Profit First for E-Commerce Sellers." Cyndi opens up about the intricacies of cash flow management and the vital principle of paying yourself first, a step often neglected by Amazon sellers. Drawing from her extensive experience at Books Keep, Cyndi provides an in-depth analysis of the current e-commerce landscape, highlighting an intriguing scenario where revenues are climbing, yet gross profits dwindle due to rising costs.

We unravel the secrets of proactive financial planning, diving into the innovative use of multiple bank accounts to streamline your business finances. By establishing separate accounts for operating expenses, inventory, and profits, you can achieve a crystal-clear view of your cash flow and tackle the unique hurdles of inventory management. Cyndi guides us through the practicalities of this method, emphasizing the importance of setting aside funds for future inventory needs in the ever-changing market conditions.

As we dive deeper, the conversation shifts to the transformative "Profit First" model. Cyndi passionately advocates for entrepreneurs to reward themselves with regular profit distributions, likening this practice to the enjoyment of dividends from stocks. This not only celebrates success but also builds financial discipline. We also explore strategies for funding inventory and product development while keeping operational expenses in check. From understanding the nuances of real revenue to maintaining a healthy balance for taxes and owner pay, Cyndi equips us with essential tools for sustainable business growth and personal financial well-being.

In episode 631 of the Serious Sellers Podcast, Carrie, Kevin, and Cyndi discuss:

• 00:00 - Maximizing E-Commerce Profitability Strategies
• 01:28 - Profit First for E-Commerce With Cyndi Thomason
• 05:36 - Impact of Ad Spend on Profitability
• 08:38 - Understanding Profit First Behavioral Strategy
• 11:55 - Optimizing Profit Through 3 Bank Accounts
• 13:31 - Setting Up Multiple Bank Accounts
• 18:46 - Implementing Profit First Financial Strategy
• 20:00 - Building a Profit Reserve for Business
• 24:52 - Credit Cards in Business
• 29:00 - Financial Strategies for Business Growth
• 30:56 - Mindset Shift for Business Success
• 36:25 - Strategies for Business Financial Growth
• 37:20 - Managing Expenses for Product Development
• 40:45 - Cash Flow Management and Profit Maximization