In this episode, an Amazon seller shares how creating products to save his dog launched his brand, leading to Amazon featuring his inspiring story on its website.

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Join us for an inspiring conversation with Santiago Gelvez of PetCultures.com, a Colombian-born entrepreneur whose heartwarming journey to save his dog Tango sparked an innovative adventure in the pet product industry. Santiago's transition from a career with giants like Procter & Gamble and PepsiCo to founding a thriving e-commerce brand is a riveting tale of passion and perseverance. Discover how a personal crisis and a collaboration with a veterinarian friend led to the creation of a groundbreaking pet probiotic that not only improved Tango's health but also caught Amazon's attention, turning Santiago's entrepreneurial dream into a flourishing reality.

Santiago opened up about his strategic expansion into the European market, sharing key insights into the unique challenges and opportunities he faced. Learn about his experience relocating to Europe and how it unveiled lower competition and cost per acquisition, proving crucial for growth in the pet supplement sector. Santiago emphasizes the importance of Amazon's Subscribe and Save feature, which has been instrumental in fostering customer loyalty and achieving profitability. Through his story, Santiago underscores the need for patience and strategic planning in the competitive landscape of online supplements.

Marketing is at the heart of Santiago's success, and he generously shares his strategies for brand growth. From offering enticing discounts to crafting compelling personal stories, Santiago's approach is both innovative and relatable. He discusses the power of storytelling in branding, particularly the role of his journey with Tango, and explains how workshops with industry experts like Kevin King have fueled his brand's expansion across European marketplaces. This episode is a treasure trove of advice for aspiring entrepreneurs looking to make their mark in the pet product industry and beyond.

In episode 632 of the Serious Sellers Podcast, Bradley and Santiago discuss:

• 00:00 - From Procter & Gamble to Pet Products
• 00:00 - Seller's Amazon Success Story
• 04:27 - Ineffective Probiotics for Pets
• 07:44 - Starting a Business and Making Profit
• 09:47 - Expansion Through European Markets and Strategies
• 18:31 - Pricing Strategy and Amazon Subscribe & Save
• 18:37 - Pet Products Marketing and Global Expansion
• 26:30 - Amazon Mexico Regulatory Challenge
• 29:59 - Pet Supplement Brand Marketing Strategy
• 30:38 - Expanding Brand in European Amazon Markets
• 33:50 - Private Label Product Launch Strategy