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  • Rai Cornell Reveals the Psychology Behind Effective “Demand Generation” Marketing

    Rai Cornell Reveals the Psychology Behind Effective “Demand Generation” Marketing
    Nov 26 2024
    In this episode, Nina Hershberger talks with Rai Cornell, a marketing expert who specializes in using psychology to build genuine relationships between businesses and their ideal customers.

    Rai Cornell has a unique background, having started her career in the criminal justice and mental health fields before transitioning into marketing and content creation. This diverse experience has given her a deep understanding of human behavior and decision-making, which she now applies to helping companies transform the way they connect with their target audience.

    During the interview, Rai breaks down her “ELITE” methodology – a five-step process that involves examining a company’s current marketing strategy, learning the psychology of their ideal customers, implementing a psychology-driven approach, transforming their brand reputation, and enhancing their sales and marketing efforts through a continuous feedback loop. She emphasizes the importance of moving beyond traditional “lead generation” tactics and instead focusing on “demand generation” – creating content that builds trust, empathy, and a genuine desire in potential customers to engage with the brand.

    This episode is a must-listen for any business owner, marketer, or entrepreneur who wants to break free from the “icky” feeling of traditional advertising and instead create marketing that resonates on a deeper level with their target audience. Rai’s insights into the psychology of decision-making and her practical, step-by-step approach provide a roadmap for building long-lasting, profitable relationships with customers.

    To learn more about Rai Cornell and her demand generation strategies, listeners can visit www.cornellcontentmarketing.com/demandgenkit to download her free brainstorming kit.

    MegaBucks Radio with Nina Hershberger
    https://businessinnovatorsradio.com/megabucks-radio-with-nina-hershberger

    Source: https://businessinnovatorsradio.com/rai-cornell-reveals-the-psychology-behind-effective-demand-generation-marketing
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    38 Min.
  • Adam Marburger: From Paper Routes to Business Empire

    Adam Marburger: From Paper Routes to Business Empire
    Aug 22 2024
    In this episode Nina Hershberger talks with Adam Marburger, a serial entrepreneur who has built several successful companies including Ascent Dealer Services, Dental Protection Group, and Marburger Coaching and Development.

    Adam has an impressive background, starting his entrepreneurial journey at just 13 years old with 3 paper routes. He then went on to work in the restaurant and automotive industries before launching his own businesses. What’s most remarkable about Adam’s story is how he was able to turn personal tragedy into professional triumph.

    In 2019, Adam faced unimaginable losses – his stepfather had a stroke and passed away, his business partner took his own life, and Adam’s grandfather also passed away. On top of that, Adam and his wife of 13 years separated and divorced. Understandably, Adam found himself in a dark place, living in a spare bedroom at his grieving mother’s house.

    However, instead of staying stuck in that negative mindset, Adam had a pivotal moment where he looked in the mirror and realized “you’re the f-ing problem.” This mindset shift sparked Adam to make dramatic changes. He cut out toxic relationships, got healthy, and dove headfirst into his businesses. Over the next few years, Adam’s companies exploded with growth as he worked tirelessly, often putting in 18-hour days.

    Today, Adam’s businesses are thriving. Ascent Dealer Services is a dominant force in the insurance products market for car, RV, and marine dealerships. Adam attributes much of his success to his team – he’s built a culture of servant leaders who truly understand the retail automotive industry. Adam also shares how he’s leveraged social media to build his personal brand and attract new clients.

    This episode is a must-listen for any entrepreneur who has faced adversity. Adam’s story is a powerful reminder that failure and hardship can be the catalyst for immense growth, both personally and professionally. Listeners will walk away inspired to reframe their mindset, double down on their efforts, and pursue their dreams no matter what obstacles they may face.

    To learn more about Adam Marburger and his businesses, visit AdamMarburger.com. You can also connect with him on Facebook and LinkedIn.



    MegaBucks Radio with Nina Hershberger
    https://businessinnovatorsradio.com/megabucks-radio-with-nina-hershberger

    Source: https://businessinnovatorsradio.com/adam-marburger-from-paper-routes-to-business-empire
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    31 Min.
  • Mitch Carson: How to Get Interviewed on Network TV Guaranteed

    Mitch Carson: How to Get Interviewed on Network TV Guaranteed
    Jul 5 2024
    In this episode, Nina Hershberger talks with Mitch Carson, an entrepreneur who has mentored CEOs, speakers, authors, and consultants on how to share their message and business objectives on an international level. Some of Mitch’s notable clients include Mark Victor Hansen, author of the Chicken Soup for the Soul series which has sold over 500 million books, Chris Okazaki who is known as the Tony Robbins of Japan, and Dan Kennedy, author of over 30 books. Mitch has also shared the stage with Sir Richard Branson, Donald Trump, Lord Sugar, Vishen Lakhiani, Zig Ziglar, and even two Prime Ministers and three members of royal families from Malaysia, Bahrain, and Oman.

    Mitch’s expertise lies in his ability to take any business owner or brand and get them interviewed on national television networks in just a couple of days. He has a proven track record of guaranteeing these network TV interviews for his clients, which then allows them to elevate their perceived value and authority in their industry.

    During the interview, Mitch shares how he got his start as an entrepreneur, first working as a door-to-door salesman of promotional products while in college at the University of Southern California. This early experience in sales and marketing laid the foundation for Mitch’s future success, as he went on to build a million-dollar business within two years, even while still in school.

    Mitch then dives deeper into the importance of branding and how it is the key to standing out in any crowded market. He explains that your brand is essentially what people say about you when you’re not in the room – it’s the perceived value and reputation that you cultivate. Mitch shares a real-life example of how he was able to take a client who had previously been incarcerated, help her write a book, and then leverage that book and some strategic media appearances to land a $1 million government grant.

    This episode is a must-listen for any business owner, author, speaker, or entrepreneur who is looking to elevate their personal brand and get the recognition they deserve. Mitch shares his proven process for getting clients booked on national TV, and explains why having that kind of media exposure is so crucial for building credibility and authority.

    To learn more about Mitch Carson and how he can help you get guaranteed network TV interviews, visit GetInterviewedGuaranteed.com/meetwithmitch. There you can schedule a 15-30 minute call with Mitch to discuss your specific needs and see if his services are a good fit for you.

    MegaBucks Radio with Nina Hershberger
    https://businessinnovatorsradio.com/megabucks-radio-with-nina-hershberger

    Source: https://businessinnovatorsradio.com/mitch-carson-how-to-get-interviewed-on-network-tv-guaranteed
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    31 Min.
  • Jesse Lennon – On How As A Real Estate Agent He Sold 100 Homes Per Year Working Only 3 Days A Week

    Jesse Lennon – On How As A Real Estate Agent He Sold 100 Homes Per Year Working Only 3 Days A Week
    May 22 2024
    In this episode, Nina Hershberger talks with real estate investment expert Jesse Lennon about the systems and strategies he used to sell 100 homes per year, while only working 2-3 days per week.

    Jesse Lennon has over 40 years of experience in the real estate industry, starting out as a mortgage broker at just 18 years old. He quickly transitioned into real estate investing, buying, fixing, and selling properties while still in college.

    By 1989, Jesse and his father had started their own brokerage, Pioneer Realty, where Jesse honed his skills as a highly productive real estate agent.

    Over the course of 6 years, Jesse was able to systematize his business to the point where he was selling 100 homes per year, working just 2-3 days per week, with the help of only one full-time assistant. He accomplished this through meticulous systems and scripts that allowed him to be extremely efficient in his lead generation, listing appointments, and transaction management.

    Key to his success was his ability to build trust and rapport quickly with potential clients, address their objections proactively, and provide an exceptional level of service and communication throughout the entire process.

    This episode is a must-listen for any real estate agent looking to increase their productivity and efficiency dramatically.

    Jesse shares his insights on the mindset shifts required, the importance of systems and scripts, and how to leverage assistants to free up your time for the highest dollar-productive activities. Whether you’re a new agent or a seasoned pro, the strategies Jesse discusses can help you take your real estate business to the next level.

    To learn more about Jesse Lennon and his real estate expertise, be sure to check out his book “What I Wish They Had Told Me When I Got My Real Estate License.”

    Jesse has generously offered to send a free, autographed copy of the book to anyone who emails him at Jesse@JesseLennon.com and covers the $3.75 shipping cost. Don’t miss this opportunity to get an insider’s look at the systems and strategies that allowed Jesse to achieve remarkable success in real estate.

    MegaBucks Radio with Nina Hershberger
    https://businessinnovatorsradio.com/megabucks-radio-with-nina-hershberger

    Source: https://businessinnovatorsradio.com/jesse-lennon-on-how-as-a-real-estate-agent-he-sold-100-homes-per-year-working-only-3-days-a-week
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    51 Min.
  • Dionne Malush – Secrets to Selling 78 Homes a Year Through Unique Marketing

    Dionne Malush – Secrets to Selling 78 Homes a Year Through Unique Marketing
    Apr 22 2024
    In this episode, Nina Hershberger talks with Dionne Malush, a co-owner of Realty One Group Gold Standard in the Pittsburgh, Pennsylvania, area. Since 1989, Dionne has effectively utilized her artistic talents and creative marketing skills to excel in her real estate career.

    Dionne’s background includes graduating from the Art Institute in 1989 and starting her own graphic design business. After about 17 successful years, she transitioned into real estate, combining her design expertise with her entrepreneurial spirit. In her second year as a realtor, Dionne was already making as much as she did in her 17th year of graphic design, thanks to her unique approach to marketing.

    Dionne shares how she was able to close an astounding 78 transactions per year, three times the national average, without having a large team. She credits her creativity and out-of-the-box thinking for her success. Dionne developed a comprehensive marketing strategy that included everything from custom-designed flyers and social media to a published book on selling homes in Pittsburgh. Her “25 Tips for Selling Your Home in Pittsburgh” book gave her instant authority and helped her win 100% of the listing appointments she went on.

    Listeners who are looking to stand out in a crowded market, whether it’s real estate or another industry, will find Dionne’s advice invaluable. She emphasizes the importance of consistent, multi-channel marketing, as well as finding creative ways to provide value to your prospects and clients. Dionne also shares how she leveraged technology, like AI writing assistants, to save time without sacrificing quality.

    To learn more about Dionne Malush and her real estate expertise, visit her website at DionneMalush.com or email her at dionne@goldstandardpittsburgh.com. Dionne is always happy to chat about marketing strategies and share the lessons she’s learned from her decades of success in the industry.

    MegaBucks Radio with Nina Hershberger
    https://businessinnovatorsradio.com/megabucks-radio-with-nina-hershberger

    Source: https://businessinnovatorsradio.com/dionne-malush-secrets-to-selling-78-homes-a-year-through-unique-marketing
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    39 Min.
  • Dave Holder Empowering Families to Make Informed Decisions About Senior Living

    Dave Holder Empowering Families to Make Informed Decisions About Senior Living
    Apr 19 2024
    In this episode, Nina Hershberger talks with Dave Holder, an expert in helping families find the right senior living community for their loved ones. Dave shares his personal journey that led him to this industry and the insights he’s gained along the way.

    Dave Holder is the owner of Assisted Living Locators in Indiana. After experiencing the challenges of finding the right community for his father-in-law, Dave decided to transition from a career in horticulture and landscaping to becoming a senior living advisor. He now uses his firsthand knowledge and expertise to guide families through the often overwhelming process of navigating senior living options.

    During the interview, Dave breaks down the different levels of senior living, from independent living to assisted living and memory care. He explains how these communities are focused on creating a warm, supportive environment rather than the clinical “facilities” of the past. Dave also discusses the importance of being proactive in researching options, as well as the key questions to ask when evaluating a community.

    This episode is a must-listen for anyone with aging loved ones or who is considering their own future senior living needs. Dave’s insights can help alleviate the stress and uncertainty of this transition, ensuring families make the best decision the first time. Whether you’re just starting to explore options or are in the thick of the decision-making process, Dave’s guidance can make a significant difference.

    To further support listeners, Dave has written a book titled “What Every Person Should Know About Senior Living Options.” This resource provides a comprehensive overview of senior living choices and can serve as a valuable reference guide. Listeners can connect with Dave by email at dholder@assistedlivinglocators.com to obtain a copy of the book and learn more about his services, which are provided at no cost to families.



    MegaBucks Radio with Nina Hershberger
    https://businessinnovatorsradio.com/megabucks-radio-with-nina-hershberger

    Source: https://businessinnovatorsradio.com/dave-holder-empowering-families-to-make-informed-decisions-about-senior-living
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    25 Min.
  • Unleashing the Power of Automation in Business with Preston Brown

    Unleashing the Power of Automation in Business with Preston Brown
    Mar 15 2024
    In this episode, Nina Hershberger talks with entrepreneur, Preston Brown, to discuss the importance of automation in business. Preston shares his personal journey of entrepreneurship, starting with his father’s struggles and how it shaped his own path. He emphasizes the need for entrepreneurs to understand the value of systems & automation and how it can transform their businesses.

    Preston has built and sold multiple successful businesses. He brings a wealth of knowledge and expertise to the conversation, making this episode a must-listen for anyone looking to take their business to the next level.

    Preston’s credentials and expertise in the field of automation are impressive. He has successfully automated his own companies, generating hundreds of millions in annual revenue. His unique approach to problem-solving and his ability to identify the right stage of entrepreneurship has made him a sought-after expert in the industry.

    During the interview, Preston breaks down the main points of his seven-stage entrepreneurship model. He explains how every entrepreneur is doing the right things, but at the wrong stage. By understanding the problems and solutions specific to each stage, entrepreneurs can achieve success more efficiently.

    This episode is a valuable resource for entrepreneurs at any stage of their journey. Whether you’re just starting out or looking to scale your business, Preston’s insights will provide the guidance and inspiration you need.

    If you’re interested in learning more about Preston Brown and his work, visit his website at www.theprestonbrown.com. There, you can access his free masterclass, which dives deeper into the seven stages of entrepreneurship. Additionally, you’ll find a wealth of resources and courses to further enhance your understanding of automation and business growth.

    Don’t miss out on this captivating episode as Preston Brown shares his wisdom and experience on unleashing the power of automation in business. Tune in now and take the first steps towards creating a more efficient and successful business.



    MegaBucks Radio with Nina Hershberger
    https://businessinnovatorsradio.com/megabucks-radio-with-nina-hershberger

    Source: https://businessinnovatorsradio.com/unleashing-the-power-of-automation-in-business-with-preston-brown
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    40 Min.