The best social sharing snippet from this interview... "Well it [marketing] certainly changed a lot. I first thought it was hype and deception and used car salesmen, infomercials, things like that, shouting on social media. But after I really dug into it, I realized that it was really just helping people get what they already want. And when I started looking at it that way, it really changed my perspective on it. And it made it something that I actually, I never thought I would, but I actually enjoyed doing."

In this episode, I chat with Billy Broas, author of Simple Marketing for Smart People. We discuss the common mistakes business owners make in marketing and how to focus on high-leverage activities, like developing a strong core message. You will want to tune in to hear Billy's perspective on how an argument-based approach to content marketing can transform your strategy.

In this episode of The Small Business Sweet Spot, I share 5 ways to uncover your competitors' keywords for SEO. 3 typical ways, 1 not so typical way and 1 fun way.

👉 Visit this episode's blog post here

🎙️ Leave a review if you love the show to help other small business owners hear about the show.

🗞️ Newsletter - Digital Marketing Takeaway

🤝 Trusted Resources for Small Business Owners

[1] Grab my FREE workbook Website Marketing Starter Kit.

[2] Get an instant SEO strategy with my Smart SEO Planner.

[3] ​​Build a Website Marketing System that lasts. Find out how.

The best social sharing snippet from this interview... "...even your homepage and your about page are all like really great sources to repurpose."

In this episode, I sat down with Emily Aborn, content copywriter and repurposing queen, to talk about how to maximize your content’s impact without constantly creating new stuff. Emily shares her process for repurposing podcasts, blogs, and more to reach a wider audience in a smarter way.

👉 Visit this episode's ⁠blog post here⁠

🎙️ Leave a review if you love the show to help other small business owners hear about the show.

🗞️ ⁠Newsletter⁠ - Digital Marketing Takeaway

🤝 Trusted resources for small business owners...

[1] Get started with this FREE workbook... ⁠Website Marketing Starter Kit⁠.

[2] Get an instant SEO strategy with my ⁠Smart SEO Planner⁠.

[3] ​​​​Build a Website Marketing System that lasts. ⁠Find out how.⁠