Thomas Barta
AUTOR

Thomas Barta

Wirtschaft & Karriere
Thomas Barta is one of the world’s premier customer leadership experts. ​ Thomas is a former McKinsey partner. He studies how people transform organizations—including the world’s largest study, with over 67,000 executive assessments, on what makes for an impactful customer leader. ​ Thomas is the co-author of the path-breaking leadership book: The 12 Powers of a Marketing Leader (McGraw Hill). ​​ Thomas has consulted and marketed for over 20 years, in 14 industries, in 45 countries. His clients include many of the world’s most prominent organizations, including over two dozen from the Fortune 500. ​​ After a fast-track marketing career at Kimberly-Clark (Kleenex), Thomas joined McKinsey to help CEOs deliver profitable growth in a bigger way. For several years, he shaped McKinsey’s highly successful client relationship strategy as the firm’s Global Director of Client Services. ​​ As a dean of McKinsey’s highest-rated program, Thomas trained more than one thousand firm leaders on making change happen without formal authority. ​​ Thomas has spoken to thousands of executives worldwide — at events for firms as diverse as Adobe, Google, IBM, SAP, and The Financial Times — about breaking silos and actualizing customer focus—in today’s global, digital world. ​​ Thomas serves as the long-standing leadership dean for the CMO Fellowship Program (a joint venture between McKinsey and the Marketing Academy to prepare CMOs for a CEO role). ​​ Thomas’s columns appear frequently in Forbes and Marketing Week.
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