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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success

A complete roadmap to a revolution in business excellence founded on innovation. Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more.

The Great Resignation served as a wake-up call. Today, the best companies have to compete for the best employees and it’s not just about the size of the paycheck; it’s about performing meaningful work that creates value. I made this audiobook to give every company—your company—a road map to relevance and competitiveness, and to help make Happy Work a reality.

The Innovation Mandate offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The audiobook centers around three simple concepts: Innovation generates profits; innovation, in the form of new, profitable ideas, can come from anywhere; and identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance. Additionally, the audiobook offers a five-point checklist to ensure your company is innovation ready.