Ergebnis Anbieter "Macmillan Digital Audio" in Bildung & Lernen

In Five Stars, Carmine Gallo, best-selling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes and technology carries things across the globe in a moment, communication skills become more valuable - not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike and Airbnb to show firsthand how they use their words to captivate your imagination and ignite your dreams. 

Through many decades of groundbreaking journalism, John Simpson has become not only one of the most recognisable and trusted British personalities, but has transferred his skill to books with multiple bestselling success. With this book he turns his eye to how Great Britain has been transformed by its free press down the years. He shows how, while the press likes to pretend it's independent, they have enjoyed the power they have over the events they report and have at times exercised it irresponsibly.

A single online search can generate millions of website results but people rarely bother to look past the first results page. How to Get Your Website Noticed by web expert Filip Matous will teach you how to boost your search engine optimisation (SEO), read web analytics like a salesman, scale what is working, remove what isn't, and look at your website as a business asset.

People buy people, which means that managing our presence and profile is critical. We are constantly meeting and speaking to people who are short of both time and attention. By exploring the concepts of energy (to increase presence) and story structure (to bring content alive and make it concise, accessible and memorable), Edie Lush and Charlotte McDougall offer a practical guide for beating nerves and building the foundation for real self-awareness and confidence.