Ergebnis für "biographien" in Marketing & Vertrieb

In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.

Today, PayPal’s founders and earliest employees are considered the technology industry’s most powerful network. Since leaving PayPal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. As a group, they have driven 21st-century innovation and entrepreneurship. Their names stir passions; they’re as controversial as they are admired.

The first inside account of life within a Silicon Valley venture capital firm, eBoys is the fascinating true story of the six tall men who backed eBay, Webvan, and other billion-dollar start-ups that are transforming the Internet and setting a new pace for the economy - an audible.com audio exclusive!

In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects, even becoming instrumental in political protests from Colombia to Iran.

Created specifically for executives and managers, Going Wireless shows how mobile technology is impacting every industry, including yours. Award-winning journalist Jaclyn Easton delivers the unexpected: In addition to in-depth discussions about mobile commerce, Internet cell phones, and Palm-type handhelds, she also examines wirefree options you've probably never heard of, all of which are transforming the way companies communicate, manage, market, and sell.

This is a history and guide of the misteps and perserverance of Doyle Carver as he went from little or nothing to becoming a seven-figure ecommerce seller. Hear stories from hard times to glorious times with the intent of warning and educating new business people. 

There is an art to using today's colorful digital tools you need to know about to be ahead in business. You can quickly take advantage of the experience of the author, who has spent millions of dollars on effective marketing and advertising for the mere cost of a book! Discover why black and white (business dinosaur marketing) is out and how creatively the author has you Color Your Message with best practices for modern day content marketing and advertising. 

Barry Becher and Ed Valenti set the stage for today’s infomercials with their now-famous television techniques. Their zany commercials - advertising such products as the Miracle Painter, Armourcote cookware, and, most famously, the Ginsu® knife - captured both the imagination and pocketbook of the American public. And they became millionaires in the process. But wait, there’s more! You’ll learn how to get a better price on anything you buy, how to get better service anywhere, even how to get easily get bumped from coach to first class on an airline. 

Mark is a successful affiliate marketer with several businesses boasting millions of dollars in profit. He has created a fulfilling life, which he shares with his beautiful fiancée and a worldwide circle of friends. But his inspiring life of today grew out of a dark and dangerous past. In this gripping tale, van Stratum brings a once-in-a-lifetime listen of his experience growing up with one arm in a small town where he developed a savage temper and a criminal mind-set. After a violent robbery by rival drug dealers, he had a flash of insight that his life must change, or it would quickly end.

This is the story of a salesman who worked for Avery, the biggest scale company in the world, and how he learned secrets that only the most professional salesmen share. In this book the techniques and tips that make selling easy are revealed.

An Honest Day's Work chronicles the career of Chris Atkins, who had a ringside seat to the frequently perilous and often hilarious public relations milestones of the past three decades. As a senior executive at some of the largest and most respected public relations agencies and companies in the world, Atkins handled almost every type of crisis imaginable, from plane crashes to corporate scandals to a memorial service for the world's wealthiest black entrepreneur.

Joel Therien's life story is one of determination and inspiration. As a professional body builder, he had the world title in his sights. Then aspartame poisoning destroyed his career and almost his life. Joel's search for answers led him to the internet, and thus began his remarkable online journey. He took note of all the tools and systems internet and network marketers needed to have a successful online presence, and an idea formed in his mind.

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today. Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.

When the leaders of the Santa Fe Railway followed the path of least resistance across the “great American desert” they encountered a world like no other. This book will introduce you to the team of "Iron Horses": leading men and women who helped create a vision and an empire.