Ergebnis für "001/Fall 1: Der Skandal im Hof / Fall 2: Die Spur des Riesen" in Geld & Finanzen

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.

Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

¡Una guía esencial en un mundo de negocios competitivos! El Lean Startup es un nuevo enfoque que se está adoptando en todo el mundo y que está cambiando la forma de construir empresas y lanzar nuevos productos....

Die Deutsche Bank ist die größte Bank Deutschlands und gilt als das mächtigste Unternehmen des Landes. Doch mit der zunehmenden internationalen Ausrichtung ihrer Geschäfte ist ein Strukturwandel verbunden, den die Bank nur mühsam bewältigt. Der Wirtschaftsriese ist in Nöten. Dieses Hörbuch blickt hinter die Kulissen der Deutschen Bank und fragt, wie es um ihre Macht heute bestellt ist. Es informiert objektiv und kritisch darüber, wie die Deutsche Bank wurde, was sie ist, wie sie funktioniert, welche Ziele sie verfolgt und welche Auswirkungen das auf Wirtschaft und Gesellschaft hat.

Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

In gesprek met: is het platform waarin ik rond de tafel ga met mensen die actief zijn en zich bezig houden met nieuwe ontwikkelingen of initiatieven die bijdragen aan de nieuwe of betere wereld. De podcast is een verlengstuk van het maandelijks blad de Vrijburger.

*Formerly known as Solopreneur: The One-Person Business Podcast* Welcome to The Aspiring Solopreneur, the weekly podcast that dives deep into the world of solopreneurship. Join us as we bring you insightful interviews with industry experts and successful solopreneurs who have mastered the art of running their own businesses. Are you a solopreneur looking for guidance on how to attract clients? Or maybe you're searching for ways to stay motivated and overcome the challenges of working alone. Perhaps you're even struggling with the intricacies of taxes and financial management. No matter what ...

Unzählige Börsenbriefe, Internet, Newsletter oder TV-Sendungen überfluten den heutigen Anleger mit Aktienempfehlungen. Tatsächlich eignen sich nur sehr wenige Aktien zur Langfristanlage. Welche das genau sind, ist Gegenstand dieses Hörbuches. Das Hörbuch bietet in Kürze: Branche, Highlights und Wertpapierdaten. Vorabinfos zu Wirtschaft und Börse runden das Ganze sinnvoll ab.

The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway.