Welcome to Your Vision in Focus! Today, we’re exploring an area of business every future optometrist needs to know about—the marketing approach behind successful practices. Have you wondered how EssilorLuxottica affiliated doctors leverage content, tools, and resources from EssilorLuxottica Eye Care and their respective brands to grow their patient base?

In this episode, we will hear directly from:

• Caitlin Williams, Senior Marketing Manager at EssilorLuxottica Eye Care
• Dr. Anisha Haji, an independent optometrist affiliated with LensCrafters who manages multiple sublease locations alongside
• Samir Gillani, Chief Executive Officer of the Atlanta Eye Group, and
• Dr. Shenila Rajani, an independent optometrist affiliated with Target Optical who manages two sublease locations

Whether you're still in school or planning your next career move, this episode will show you how marketing support can transform your future practice and drive growth. Let's dive in together.

On this episode, we are focusing on the OneSight EssilorLuxottica Foundation, a registered charitable organization, reflecting the commitment and values of EssilorLuxottica to help eliminate uncorrected poor vision in a generation.

Joining us are Becky Palm, vice president, executive director and general counsel, OneSight EssilorLuxottica Foundation, North America and Dr. Ashley Garcia, a LensCrafters affiliated multi-practice sublease doctor, founder of Modern EyeCare Optometry, and recent volunteer at a OneSight EssilorLuxottica Foundation clinic.

Together, we will explore how optometrists can help improve the lives of many through good vision while building lasting skills and professional relationships. Whether you are a student or a practicing optometrist, this episode will open your eyes to the impact you can make beyond your practice.

On this episode, we’re taking a deep dive into the diverse career paths available to optometrists at EssilorLuxottica—there's a path for everyone!

We’re chatting with Dr. Lee, Dr. Smedley, and Dr. Goukler, who each work in a different practice modality. Our conversations will providing a greater understanding of the realities and benefits of working as an employed OD, affiliating as a multi-practice sublease owner, and practicing comprehensive eye exams remotely.

Whether you’re exploring your options or contemplating a transition, this is a can’t miss look at the multitude of modalities that EssilorLuxottica offers.