Have you ever wondered how brilliant ideas come to life? Why some people seem to effortlessly generate innovative solutions while others struggle? The answers may lie deep within the intricacies of the human brain. Neuroscience has made significant strides in understanding the neural mechanisms underlying creativity and insight — and in this episode of Your Brain at Work, Dr. David Rock and Dr. Christine Chesebrough offer valuable perspectives on how we can cultivate these essential cognitive abilities at scale.

If you enjoyed this episode of Your Brain at Work Live, you'll enjoy the NeuroLeadership Summit. Listeners of Your Brain At Work Live enjoy 10% off the price of their all-access pass when they use the code YourBrainAtWork24 at the point of sale. Learn more and register at HTTP://Summit.neuroleadership.com

In previous episodes of our podcast, we've discussed the importance of designing learning experiences with the brain in mind to maximize learning effectiveness. In doing so, we've shared what the NeuroLeadership Institute's research indicates are the four active ingredient for effective long-term learning and retention: attention, generation, emotion, and spacing, all four of which come together to form the AGES model.

This model can be applied effectively at the scale-focused strategic level, but also at each tactical touchpoint... and in this episode of Your Brain at Work Live, Dr. Emma Sarro — our senor director of research — and Dr. David Rock draw on lessons learned from one of our favorite learning experiences — the NeuroLeadership Summit — to illuminate learning event tactics that ensure knowledge and behavior change makes an impact in the moment, sticks for the long-term, and ensures that the lessons instilled are easily recalled under pressure.