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Conspiracy, AI-created imagery, misinformation and false information now dominate disasters, overpowering truthful and honest information. It is mainstream on social media, podcasts and traditional media, and often repeated by broadcasters, hosts and celebrities.

Pete Jensen is on the front lines of the southern California wildfires, where, in the past, he has served in many roles, including public information officer. Much of what he shares applies no matter where you are. What we know about wildfires, how they move and how we fight them is international.

Listen For:
01:29 - Status of the Southern California Wildfires, Water Supply, Staffing and Equipment
33:42 - Forest Management, Resources, and Managing Wildfires
1:11:58 - Finale - Three quick questions

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National Parks' search and rescue family liaison officer, Moose Mutlow, joins host Tim Conrad, APR, and shares how they connect incident command to families and friends to ensure strong communication throughout searches.

Listen For:
01:50 - The roles of search and rescue and family liaison officers
10:33 - Setting the stage
28:40 - The idea of truth
40:28 - Finale - Three quick questions

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Author Doug Levy, of The Communications Golden Hour® Book, joins host Tim Conrad, APR, for the final of three episodes to discuss the roles of public information officers and crisis communications in emergencies and crises/issues.

Listen For:
01:08 - Who to trust?
11:17 - Is that a trusted spokesperson?
15:22 - They turned off the news and turned on an app
22:53 - Finale - Three quick questions

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Connect with Tim Conrad
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