Join us on this enlightening episode of TALATalks as we sit down with David Schless, President and CEO of the American Seniors Housing Association (ASHA). David shares the exciting relaunch of ASHA's Where You Live Matters campaign, originally introduced in 2016 and revamped to meet today's digital consumer needs. Discover how the redesigned website is poised to revolutionize online lead aggregation with its community locator tool and enhanced video testimonials from residents.

David explains the strategic shift behind the 2022 redesign and how senior living operators can leverage this platform to engage prospects effectively. Senior living community leaders are encouraged to claim their profiles on Where You Live Matters to ensure their information is up-to-date. Tune in to gain strategic insights on adapting to evolving consumer behaviors and enhancing your community's online presence.

Connect with David on LinkedIn.
Learn more about the work of ASHA here: https://www.ashaliving.org/
Click here to view directions for verifying your Where You Live Matters profile.

To learn more about TALATalks and stay updated on upcoming episodes, visit https://tala.org/talatalks/ or reach out to Anthony Ormsbee-Hale at anthony.ormsbee-hale@tala.org.