Show Notes: https://webgrowthcode.com/seo-optimization-with-jason-berkowitz-insights-analytics-and-content-tips

Are you ready to break the web with Jason Berkowitz as he shares his expert insights on SEO optimization?

Jason shares his story on what his agency has going on and what he's focusing on right now.  We find out how to optimize long-tail search terms, how to get some tips on building links, and how to get organic traffic going on your website. 

Plus, we find out what Content Harmony is all about. Turn up your earbuds and enjoy today's episode with Jason.

SEO Optimization Show Notes with Jason Berkowitz

01:49 - Jason initially got into SEO and online marketing when he had his own business he was trying to grow. He was a personal trainer before officially launching his agency, Break The Web, in 2017.

07:34 - Jason talks about his agency and their process. Their goal is to make it easier for in-house marketing teams by providing clarity and guidance on foundational SEO elements such as optimizing the site, conducting keyword research, and building backlinks for trust factors.

08:40 - When it comes to keywords, it's important to not just focus on high search volume keywords and consider long tail versions that have higher buyer intent and a better chance of converting. You can do this by adding modifiers like color, size, material being used, etc.

11:55 - Break The Web has a blog focused on addressing pain points, issues, and curiosities that their ideal clients may have.

14:00 - A clean website loads quickly and functions properly, with each page having a specific intent and dedicated topical relevance. This ensures that search engines understand what the page is about. 

20:58 - Jason recommends tools dedicated to SEO and search marketing, like Ahrefs and Semrush. He also suggests using Google search to your advantage and seeing what your ideal customers might be typing. Look for similar players and competitors and replicate their framework of success.

32:03 - Jason walks us through his agency's sales process. He says that the key is to listen to the client and speak to their needs, not just what they want to hear. Set realistic expectations and be transparent about what can and cannot be achieved. He recommends the book Never Lose a Customer Again by Joey Coleman. 

44:15 - Jason loves skiing, snowboarding, flag football, and skydiving. 

Show Notes:  https://webgrowthcode.com/seo-optimization-with-jason-berkowitz-insights-analytics-and-content-tips

Show Notes: https://webgrowthcode.com/choosing-a-domain-name-with-andrew-allemann-from-domain-name-wire

Andrew Alleman walks us through choosing a domain and extension for your website. We also take a deep dive into buying and selling domains — something many do out there as a side gig.  

Have you ever wondered who's buying all the .coms out there? Andrew has some inside scoop on who's buying them. Plus, we found out if I screwed up my last domain purchase. 

Tune in to this episode for an exciting deep dive into the world of domains.

Choosing a Domain Show Notes with Andrew Alleman

02:00 - Andrew shares his experience in online marketing and website growth. He has been writing the Domain Name Wire blog since 2005 and has a podcast of the same name. 

03:23 - Andrew walks us through starting a website, including choosing a domain registrar. With thousands of options out there, he notes that GoDaddy is currently the biggest registrar in the market. He also mentioned Namecheap, HostGator, Porkbun, and Google. 

04:03 - The differences between these registrars are the price, security, service, and account management system. People can get a domain name from one registrar and host it at another site. We also talk about the importance of choosing the right domain name extensions.

09:07 - Andrew tells us about his podcast and the topics he usually talks about with guests. 

10:07 - Andrew walks us through his process of starting a new website. For most people starting, Andrew suggests either creating a WordPress site with GoDaddy or getting a Wix, Squarespace, or Weebly website.  There are lots of cheap hosting services, but a lot of them are designed for WordPress. One of the biggest ones is WP Engine. 

17:24 - Andrew advises that if the domain name you want is already taken, it may be listed for sale and can be purchased. And while buying a new domain name for $10 may seem preferable, it may be worth paying for the one you want.

23:56 - The Domain Name Wire Podcast started in 2014. He recently had an episode about buying expired domains for their SEO value.

25:00 - We explore the difficulties of using non-.com domain extensions for websites.

29:35 - We delve into the world of buying and selling domain names. Afternic and Sedo.com are two places where people can list their domains for sale.  

35:26 - Andrew talks about the mentors that have influenced him along the way. Some of the other podcasts that Andrew listens to are The Side Hustle Show by Nick Loper, Startups For the Rest of Us, and Working It Out. 

Nick Loper was on the podcast, where he talked about tips to turn a side hustle into a full-time business. 

40: 42 - Andrew mentions some of the big names he's had on his podcast, like the creator of WordPress, Matt Wullenweg, and the bassist for Megadeth. 

Show Notes: https://webgrowthcode.com/choosing-a-domain-name-with-andrew-allemann-from-domain-name-wire

Show Notes:  https://webgrowthcode.com/

Dave provides an introduction to the new branding for the Outdoors Online Podcast.  Now the Web Growth Code Podcast.  We find out why the change and how we will serve you this year.