What if you could boost your Shopify sales without relying on data or endless meetings? Oddit's unconventional approach has turned heads—stripping away feedback loops, simplifying designs, and focusing on clarity above all else. Oddit co-founder Shaun Brandt joins to share his experience delivering over 10,000 UX audits, helping brands increase conversions by fixing the basics.

🎯 Episode Highlights:

1. Why Oddit doesn’t rely on data for UX audits and what makes their approach work.
2. The most common mistakes Shopify stores make with navigation and communication.
3. How Shaun’s team has optimized over 10,000 stores using clear, actionable design improvements.
4. Why simplifying the user experience drives more conversions.
5. The anti-agency model Oddit uses and why it’s so effective.
6. How Oddit helps brands increase conversions without endless meetings or feedback loops.
7. The importance of clarity over cleverness in online store design.

👤 About Shaun Brandt:
Shaun Brandt is the co-founder of Oddit, a UX design firm known for its unique approach to conversion optimization. With over 10,000 audits under their belt, Oddit helps Shopify merchants strip away the fluff and focus on what really matters: clarity and user experience. Shaun’s team specializes in delivering high-value audits without the typical meetings and feedback loops, offering merchants clear, actionable improvements that drive results.

• Oddit
• Oddit's Free Offer

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• See our recent work at Ethercycle
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• Apply to work with Kurt to grow your store.

“It’s truly magic. That’s the word I use internally to describe what we’re doing here.”

What if you could turn $800K into $26 million in just 18 months—using nothing but Facebook ads? That’s exactly what Depesh Mandalia did. In this episode, he breaks down how he went from figuring out Facebook ads the hard way to running an agency that’s managed over $100 million in client revenue. Depesh doesn’t hold back on the real wins, the messy failures, and the lessons learned from scaling campaigns that most of us can only dream about.

We dig into why creative is king, how to survive the iOS 14 apocalypse, and why scaling ads gets easier once you’ve cracked the code. Plus, there’s a surprising ad campaign involving a 1-star review that somehow… worked.

• SM Commerce – Depesh Mandalia’s digital marketing agency.
• Depesh Mandalia on LinkedIn – Connect with Depesh on LinkedIn.
• Brand-Driven Performance Marketing Method – Learn more about Depesh’s marketing approach.
• Lost My Name – The personalized children’s book company Depesh helped scale.
• Depesh’s Facebook Ads Scaling Guide – Get the inside scoop on scaling with Facebook ads.

• Zipify
• Cleverific
• Omnisend

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

“Honestly, I think my best customers don’t even look at the discounts. They get the email, see the new pants, and just say, ‘I want them.’”

Black Friday: the annual marketing frenzy brands prep for all year. Kurt Elster sits down with Colby Kane of Aviator USA, who has a refreshingly different approach. No cringe sales gimmicks, just a smart, no-nonsense plan. Colby shares his early-access tactics, simple email flows, and why staying low-key can outperform loud, constant discounting. They dig into why subtle beats loud, how to run discounts without gutting brand value, and how a straightforward plan is the real power move. If you’re ready for a fresh, real-world approach to Black Friday, this episode’s your blueprint.

• Kurt’s Black Friday Email Planning Google Sheet: A ready-to-use holiday email calendar template
• Colby Kane (Guest): Aviator USA
• Kurt Elster (Host): Ethercycle

Apps, Tools, and Services Mentioned:

• GovX: Military and first responder discount verification
• Klaviyo: Email marketing automation
• Happy Returns: Return management platform
• Redo (Return management with optional fee for package insurance)

• Zipify
• Cleverific
• Omnisend

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter