• Inhaltsangabe

  • We critique contemporary media interviews.
    Copyright 2022 All rights reserved.
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  • Being media savvy is essential for my business, says infectious diseases expert Dr Leong Hoe Nam
    Jul 19 2023

    Dr. Leong Hoe Nam - Infectious Diseases Physician, Rophi Clinic

    The Media Savvy Awards recognise local business leaders who are good orators and have excellent traditional- and new media skills. Convened since 2018 by Hong Bao Media, the Media Savvy Awards recognise local business leaders who are good orators and have excellent traditional- and new media skills, and encourage business leaders, entrepreneurs and founders to step up in front of the camera and on stage.

    As businesses move forward in a digital world with new media platforms, having a strong media presence and the ability to getting your message across to your key stakeholders is crucial for business leaders and entrepreneurs alike. We have added a new category this year, Best Sustainability Communications, in addition to the existing criteria Best Broadcast Interview, Best Online Interview and Best Hybrid Presentation.

    This year’s Hong Bao Media Savvy Awards are again supported by the Asia-Pacific Association of Communications Directors (APACD) and Public Relations and Communications Association (PRCA). Nominate yourself or another senior business leader before Friday, September 15, 2023 at www.mediasavvyawards.com

    Media release: https://www.mynewsdesk.com/sg/hong-bao-media/blog_posts/six-key-learnings-from-apacd-event-how-to-avoid-embarrassing-allegations-of-greenwashing-113971

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    14 Min.
  • What makes Barbados PM Mia Mottley such a great orator?
    Jul 18 2023

    Barbados is a tiny country half the size of Singapore and with one-twentieth its population - yet Prime Minister Mia Mottley is punching well above the Carribean island's weight on the world stage.

    Mottley has taken a leading role in challenging the global order to ensure low-lying countries survive climate change.

    A large part of her success may well be the fact that she is such a great speaker.

    In this episode of the Media Savvy Podcast, Mark Laudi reviews her recent appearance at the Paris Summit on a New Global Financing Pact to discover why her speeches leave audiences with goosebumps.

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    7 Min.
  • Circulation numbers have always been dubious, says media veteran
    Jan 12 2023

    The fallout from SPH Media’s disclosure that circulation numbers of Singapore’s major daily newspapers have been artificially inflated by between 10% and 12% continues, with netizens calling on the identities of staff reprimanded over the matter to be disclosed.

    But a 40-year veteran of Singapore’s print, broadcast and digital media, PN Balji, says circulation and readership numbers have always been under a question mark.

    In this podcast with Media Savvy’s Mark Laudi, he explains how the numbers have been scientifically calculated in the past, and questions whether advertisers will withdraw their funding.

    He also does not foresee major changes to Singapore’s media landscape, including government financing for SPH Media.

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    19 Min.

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