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In this episode, I had a fun and insightful conversation with Genevieve Retzlaff about her journey from being a successful HR professional in Montreal to moving to Germany and starting her own business, Grow Better Together.

We discussed:

• How 3 years of ‘reflection’ helped her refocus building her career
• How she built her coaching business using a combination of networking and targeted advertising
• Building momentum by working with clients in her home country while building up a local client base in Germany
• The importance of authenticity, leadership and female empowerment, and the benefits of self-leadership.
• We also touched on harnessing the power of websites and how she expanded her network through industry groups and platforms.

Genevieve shared her experience transitioning from the corporate world to freelancing and how her passion for coaching led her to create Grow Better Together.

We also discussed the growth of Grow Better Together, and how Gen leads a remote team that works collaboratively to create offers and share opportunities.

We shared insights on embracing the possibility of failure and surrounding oneself with quality people for support and guidance.

If you're interested in learning more about Genevieve's journey and the insights she's gained along the way, be sure to tune into this episode of the Germany Expat Business Show.

You can find this episode and all episodes as well as show notes for each at www.eleanormayrhofer.com/podcast

Starting or running a business in Germany as a foreigner? Already running an online business in Germany as an expat? Wanting to grow your German-based business? Working as a freelancer in Germany? You'll love my guide with over 30 resources for expat business owners in Germany.

Need an expert Squarespace web designer and online marketer book a free, no-pressure consult call.

Like the show? Have a burning question? Send a text?

Emilia Puentes is a stop motion and paper artist originally from Wisconsin. Emilia co-owns Pairem with her business partner, Natalie, the brand director who takes care of all things marketing for Pairem.

Pairem creates eye-catching visuals with the magic of stop motion and paper animation. It's a creative production partner for agencies and for brands who want more motion and magic in their marketing strategy.

When she's not working on her creative business she's usually doing something with her hands like coloring, crocheting, and photography - creativity is in her soul.

Emilia and I talked about:

• How a job opportunity for her husband was a chance for her to freelance full time
• Her approach to sharing her work on IG and getting noticed by large brands
• How LinkedIn is in some ways better than IG for her visual business
• Working permission with a Blue Card visa
• How often she had to pitch to get her first two German projects
• How feeling isolated as an expat lead her to her business partner
• The process and services they used to start their GbR (and what that is) and how much it costs
• The clever productized offering for brands they created (launch)
• Why it’s never to late to get started with something your passionate about
• MCBW in Munich
• The power of networking

You can find this episode and all episodes as well as show notes for each at https://thegermanylist.de/the-germany-expat-business-show-podcast/

Starting or running a business in Germany as a foreigner? Already running an online business in Germany as an expat? Wanting to grow your German-based business? Working as a freelancer in Germany? You'll love my guide with over 30 resources for expat business owners in Germany.

Need an expert Squarespace web designer and online marketer book a free, no-pressure consult call.

Like the show? Have a burning question? Send a text?

Tim is a native Californian who has been in Germany over 20 years.

He's an experienced coach, facilitator and trusted advisor. For over two decades he has helped young professionals to C-level executives generate clarity, confidence and momentum for lasting change.

In addition People & Organization Development, Tim has first-hand work experience in Financial Services, Education and the Media across 4 continents.

As blog, newsletter and coaching practice, 'The Path To Peak Performance' is the product of this diverse experience.

In this episode Tim and I talked about:

• The challenge of measuring the effects of content marketing
• What he did to pivot from corporate coaching to coaching private individuals when the lockdown hit
• Tim’s ideal mix of corporate vs. clients
• What to focus on instead of tasks
• His experience with LinkedIn Sales Navigator and whether or not it ‘worked’
• What makes a client ready to buy

Where to find Tim:

https://pathtopeakperformance.org/
https://www.linkedin.com/in/timnash-peakperformance/

You can find this episode and all episodes as well as show notes for each at www.eleanormayrhofer.com/podcast

Starting or running a business in Germany as a foreigner? Already running an online business in Germany as an expat? Wanting to grow your German-based business? Working as a freelancer in Germany? You'll love my guide with over 30 resources for expat business owners in Germany.

Need an expert Squarespace web designer and online marketer book a free, no-pressure consult call.

Like the show? Have a burning question? Send a text?

Ready to embark on a mouthwatering journey? Join me as I chat with Jesus Navarrez, an expat from Mexico City living in Munich, who shares the story of his Mexican food import business that changed the game for authentic Mexican cuisine Germany.

From the origins of his venture to the hurdles he faced in starting a tortilla business in Germany, Jesus opens up about overcoming bureaucracy, learning the art of tortilla-making and trying to convince reluctant restaurant owners in Germany to buy authentic corn tortillas.

Stay tuned for his insights on staying positive while starting a business, and where you can buy his delicious products to satisfy your Mexican food cravings. You won’t want to miss this flavorful conversation!

You can find this episode and all episodes as well as show notes for each at www.eleanormayrhofer.com/podcast

Starting or running a business in Germany as a foreigner? Already running an online business in Germany as an expat? Wanting to grow your German-based business? Working as a freelancer in Germany? You'll love my guide with over 30 resources for expat business owners in Germany.

Need an expert Squarespace web designer and online marketer book a free, no-pressure consult call.

Like the show? Have a burning question? Send a text?

Originally from America, Lisa moved to Germany from London and launched her online bookshop Story Post. We literally talk shop about why she chose Shopify, Facebook ads, and the challenges of marketing in the EU.

In this episode Lisa and I also talked about:

• Some of the post-Brexit challenges of launching an online shop in the EU when her merchandise was originally sourced in the UK
• How she approached market research in a linguistically fragmented European Union market
• Her journey from working in publishing to finding a way to promote great books and bring more diversity to children’s book market.
• Her experience with using Facebook ads to market her e-commerce business
• Lisa’s tips on making reading a fun and enriching experience for children.

You can find this episode and all episodes as well as show notes for each at https://thegermanylist.de/the-germany-expat-business-show-podcast/

Starting or running a business in Germany as a foreigner? Already running an online business in Germany as an expat? Wanting to grow your German-based business? Working as a freelancer in Germany? You'll love my guide with over 30 resources for expat business owners in Germany.

Need an expert Squarespace web designer and online marketer book a free, no-pressure consult call.

Like the show? Have a burning question? Send a text?

Ever wonder how a French expat found success with her own business in Frankfurt?

Stefania Laventure, the brilliant mind behind Pimp My Product, shares her journey from love-struck expat to agile goal-setting guru in this episode.

Listen in as Stefania reveals how she assists startups in finding focus, setting goals, and achieving them through quarter-long teamwork sessions – both remotely and on-site. Join us as we delve into the energetic world of startups and discover how a simple coffee break can lead to great insights.

Stefania's entrepreneurial spirit and passion for self-development shine through in the second part of our conversation. Learn how she honed her agile skills to help clients prioritize and focus their resources, and the challenges she faced in building her clientele and pipeline.

She also shares the value of referrals, but why it's important to maintain control over your growth. Plus, don't miss Stefania's take on the delicate balance between work and family life – juggling three kids and a full-time job is no easy feat, but her 50/50 partnership with her husband makes it all possible.

You can find this episode and all episodes as well as show notes for each at www.eleanormayrhofer.com/podcast

Starting or running a business in Germany as a foreigner? Already running an online business in Germany as an expat? Wanting to grow your German-based business? Working as a freelancer in Germany? You'll love my guide with over 30 resources for expat business owners in Germany.

Need an expert Squarespace web designer and online marketer book a free, no-pressure consult call.

Like the show? Have a burning question? Send a text?

In this episode I talk with Laura Ung, a performance marketing manager by day and along with her partner Stewart is a tea master when not at her 9-5.

Coming from Southeast Asia, she trod an uncommon path, navigating language barriers, cultural differences, and a challenging experience with a micromanager that ultimately led her to carve out her own path in the business landscape.

Turning their passion for tea into a thriving business, Laura and Stewart created Hungry Tea Masters, a unique platform to promote tea appreciation events.

We'll explore her marketing strategies, the channels she uses to promote her business, and her vision for the future of Hungry Tea Masters.

Listen in as Laura shares her insights on hosting virtual events, her take on alcohol-free gatherings, and her experiences leveraging Eventbrite.

Laura's entrepreneurial journey extends beyond her tea business. As a prominent member of the Southeast Asian Entrepreneur network, she sees the power of community bonding and networking first hand.

Hear about her experiences living in various German cities, from the welcoming environment of Dresden to well, a little less welcoming Munich.

We'll also delve into a brush with a business scam and how it promted Laura and Stewart to found a group for South East Asian entrepreneurs.

This episode is full of insights, whether you're a burgeoning entrepreneur, a tea enthusiast, or someone trying to adapt to life in Germany.

You can find this episode and all episodes as well as show notes for each at www.eleanormayrhofer.com/podcast

Starting or running a business in Germany as a foreigner? Already running an online business in Germany as an expat? Wanting to grow your German-based business? Working as a freelancer in Germany? You'll love my guide with over 30 resources for expat business owners in Germany.

Need an expert Squarespace web designer and online marketer book a free, no-pressure consult call.

Like the show? Have a burning question? Send a text?

Emily Hughes is an American and the founder of Emily Claire & Co an agency that specializes in copywriting and influencer marketing for B2C female founders, based out of Hamburg.

Emily has a great 'How I ended up in Germany story.' She was working as a performer on a German cruise ship! After docking in Hambugg her singin' dancin' self took a look around and said 'I love this place!'

This was a fun episode with a lot of digital marketing shop talk. Emily and I discussed:

• How a creating a course as a lead generator, sales asset and authority builder lead to thousands of euros in client contracts
• What exactly influencer marketing is. My (and maybe your?) understanding was a little, uh…simplistic
• Our different understandings of what a ‘start-up’ is and why so many industries and businesses suddenly started ending with ‘tech
• How she got her initial clients by reaching out to people in a very niche industry which she where she had connections
• How she cleverly bridges the gap between no influencer marketing and ridiculously expensive influencer marketing for her clients

Emily also shared her insights into how startups can leverage influencers to get their brand in front of their target audience and what it's like to have two skill sets (copywriting and influencer marketing). We discuss the difference between influencer marketing and PR and share some tips on how to find the influencers that will best represent your brand.

It's not all business talk; Emily opens up about the challenges she faced when becoming self-employed in Germany and shares some advice for those considering the same path. This episode is packed full of insights, advice, and inspiration, so grab an Astra (or a Fritz Kola) and enjoy my convo with Emily Claire Hughes.

Where to find Emily:
https://www.emilyclaireand.co/
https://www.instagram.com/emilyinhamburg/
https://www.linkedin.com/in/emily-claire-hughes-366108181/

You can find this episode and all episodes as well as show notes for each at www.eleanormayrhofer.com/podcast

Starting or running a business in Germany as a foreigner? Already running an online business in Germany as an expat? Wanting to grow your German-based business? Working as a freelancer in Germany? You'll love my guide with over 30 resources for expat business owners in Germany.

Need an expert Squarespace web designer and online marketer book a free, no-pressure consult call.