Summary

In this episode, Paul DeForno, partner at Deloitte Digital, shares his insights on how to get yourself out there online to build your authority in the market. He emphasizes the importance of having a digital mindset, being consistent in your digital presence, and leveraging partnerships with technology and ecosystem partners. Paul also highlights the significance of focusing on making your clients successful and connecting all the dots in your area of expertise.

Keywords

consulting marketing, go to market, digital mindset, consistency, partnerships, client success

Takeaways

• Be digital and have a digital mindset, and be consistent in your digital presence.
• Look for win-win partnerships with technology and ecosystem partners.
• Focus on making your clients successful and connecting all the dots in your area of expertise.

Chapters

00:00
Introduction and Background

01:53
Being Digital and Consistent

08:06
The Power of Partnerships

15:00
Driving Client Success

21:04
Motivation and Long-Term Success

Your income and your passions don’t have to be separate.

Gord Sandford pivoted his area of focus well into his consulting career – into an area that allowed him to do more of what he cared about.

In this episode of The Fide Podcast, Gord shares how he built his authority as a leader in lifelong learning – after being known for successfully leading digital transformations for years.

Key Takeaways:
🎯 Decide what you want to do and stick with it through thick and thin.
⚠️ Be provocative with your communications. Bring a unique perspective that makes people think.
🏢 Do the work. Don’t just call yourself an expert—show up and demonstrate your authority.
🙅‍♂️ Be honest. Tell your client what they need to hear, even if they don’t want to hear it. They’ll thank you in the long run.

Interested in the Ikigai framework? Here’s a short article that expands on the concept: https://www.forbes.com/sites/chrismyers/2018/02/23/how-to-find-your-ikigai-and-transform-your-outlook-on-life-and-business/

Dan sits down with Dave Zager, Deloitte’s Global Workday FSI leader, to talk about how he’s positioned his team as THE leader in the market.

Key takeaways:
🎯 Be relentlessly focussed on the market. Learn and relearn what the market needs. Don’t make assumptions.
👂 Marketing & Comms is a two-way street. Launching a piece of communications is only the beginning. Listen for feedback and iterate.
🏣 Create repeatable solutions based on your understanding of where company needs overlap.
⭐️ Create a north star to help you make decisions quickly. Stop waffling on low-impact choices.