Rachelle Dené Poth is an edtech consultant, presenter, attorney, author, and teacher. Rachelle teaches Spanish and STEAM: What’s nExT in Emerging Technology at Riverview Junior Senior High School in Oakmont, PA. Rachelle has a Juris Doctor degree from Duquesne University School of Law and a Master’s in Instructional Technology. She is currently pursuing a second doctorate, focused on Educational Technology.

Rachelle is an ISTE Certified Educator and a Microsoft Innovative Educator Expert. She is a past-president of the ISTE Teacher Education Network and served on the Leadership team of the Mobile Learning Network for five years. She received the ISTE Making IT Happen Award in 2019 and has received several Presidential gold and silver awards for her volunteer service to education. She was named one of 30 K-12 IT Influencers for 2021. She has been selected as Outstanding Teacher of the Year by PAECT (the Pennsylvania Association for Educational Communications in Technology, the PA affiliate of ISTE) and by the NSBA as one of the "20 to Watch" educators.

Since 2019, Rachelle has written seven books. Her newest book is "How to Teach AI." She has also contributed to eight other books related to education. She presents regularly at state, national and international conferences and provides professional development and coaching for educators.

Rachelle is a columnist for Getting Smart and a blogger for Defined Learning and NEO LMS. She has a podcast ThriveinEDU and is the host of a PBL Podcast by Defined Learning on the BAM Radio Network. Rachelle is also a host of ThriveinEDU Live and leads a community of educators on Facebook.

Takeaways

• Educators must actively market their books themselves.
• Newsletters should provide value without overwhelming readers.
• Social media engagement varies by platform and audience.
• Visual content significantly boosts engagement.
• Building a personal brand is crucial for success.
• Networking is essential for book promotion.
• Choosing the right platform depends on your target audience.
• Feedback and reviews are vital for credibility.
• Planning is necessary for effective educational technology integration.
• Consulting in education requires a long-term commitment. AI is an integral part of education today.
• Consultants must focus on meaningful engagements.
• Authenticity in teaching enhances relatability.
• Visual branding is crucial for content creators.
• Professional photography can elevate your brand.
• Creating content is essential for book marketing.
• Community support is vital for success.
• Consistency in messaging helps build an audience.
• Engaging visuals can capture attention on social media.
• Building relationships can enhance marketing efforts.

Chapters

00:00Introduction to the Dr. Will Show

01:49Navigating Book Marketing for Educators

10:58Building an Engaging Newsletter

18:34Choosing the Right Social Media Platform

28:34Creating Effective Graphics for Promotion

36:47Challenges in Educational Technology Consulting

38:30Embracing Technology in Education

41:48Redefining Consulting and Business Focus

44:35Establishing Your Voice in the AI Landscape

46:58Authenticity in Teaching and Content Creation

52:58Visual Branding and Graphic Design Strategies

58:42The Importance of Professional Photography

01:01:06Marketing Your Book: The Hard Work Begins

01:07:50Building Community and Consistency in Marketing

Sam Demma is a best-selling author and one of the most in-demand keynote speakers today. He has shared the stage with icons like Kardinal Official and Sarah Blackwood, collaborated with brands like Taco Bell, delivered two TEDx talks, and has toured his messages across Canada, the United States and Kenya. His work is often featured on national news shows like Marilyn Dennis, Breakfast Television, and, most notably, his mom’s Facebook. Sam delivers hundreds of performances annually, and his comical and entertaining performances address the topics of Empathy, Mental Health and Leadership. For more information, please visit: www.samdemma.com

Takeaways

• The journey to becoming a speaker can be unexpected and fulfilling.
• Finding what makes you unique is crucial for branding.
• Silence and journaling can lead to creative breakthroughs.
• Feedback from audiences is essential for refining your message.
• Building a personal brand requires consistency and clarity.
• The stories we tell ourselves shape our experiences.
• Visuals can enhance the delivery of a message.
• Impactful speaking can change lives and inspire students.
• Hiring a coach can accelerate your growth in business.
• Investing in yourself is key to long-term success.

Sound Bites

• "This is the go-to business podcast for educators."
• "What makes us special is what allows us to stand out."
• "Morning Pages absolutely changed my life."
• "You want to become so good at one specific skill."
• "You got to let life touch you."
• "Hire help sooner."
• "Invest in you, ADU, peace."

Chapters

00:00Introduction to the Dr. Will Show

02:01Sam Demma's Journey to Education

06:47Finding Uniqueness in Speaking and Branding

12:52The Process of Refining Core Messages

18:42Mapping Out a Personal Brand

23:57The Concept of Empty Your Backpack

28:57The Giant Backpack Visual

31:24Impact and Messages from Students

35:36Advice for Aspiring Speakers

Celeta Devine is a seasoned educational leader, author, and instructional coach with over 21 years of experience in building teacher capacity, fostering student success, and she holds her Specialist Degree in Educational Leadership. Celeta is a two-time Teacher of the Year awardee, recognized for her exemplary instructional practices and dedication to student success. She also holds National Board Certification in Adolescent and Young Adult English Language Arts, showcasing her advanced expertise in education. She is the author of So You Think You Can Coach? 10 Instructional Plays That Build Teacher Capacity, offering practical strategies and research-based insights to empower educators in diverse settings.

As the founder of Diverse Learning Practices, Celeta collaborates with schools to enhance instructional practices and promote professional growth for teachers. In addition, Celeta is the founder of L.E.A.D. (Leadership Excellence and Direction), a nonprofit organization dedicated to empowering youth and young adults through leadership development and mentorship. Her work reflects her passion for education, community impact, and inspiring future generations to lead with purpose.

Her book, So You Think You Can Coach?, is available for purchase on Amazon and Barnes & Noble. The book provides real-world strategies and actionable tools for educators, featuring interviews with accomplished coaches, including Division I leaders. To connect with Celeta, follow her on Facebook and Instagram under Celeta Devine or Diverse Learning Practices, or for more information, visit www.dlpeducation.org or email Celeta at cdevine@dlpeducation.org.