On this episode of On The Record, hosts Dave Cliche and Jeff Timmins talk to Mandy, a marketer with a career spanning over 30 years, who went deaf during the pandemic.

As an advocate for accessible marketing communications, Mandy discusses how accessibility needs to be more than a tactical checklist, it's a mindset that brands must have from the start.

Hosts Dave Cliche and Jeff Timmins shine a light on the dark side of the latest recruitment trend "unicorn hunting." This trend promotes unhealthy expectations and a culture of perfection that's toxic to both the employer and the employee. They explore how partnering with an agency can be the solution to increasingly unrealistic marketing job descriptions and advocate for reasonable expectations within the industry.

Retail is not dead but some of it should be. Some brands are simply past their expiry. The pandemic caused dramatic shifts in consumer behaviour, and if you're still stuck offering mediocre customer experience or trying to go back to the way it was "pre pandemic" — you should probably just close your doors.

“It may be time to cut your marketing budget”... said no marketing agency ever. Invest in only those marketing activities that drive performance and results.

Audit your marketing spend and cut (or reallocate) executions that don’t deliver. If your marketing activities don’t deliver quantifiable results (that means revenue, not just leads, like and shares), shift the balance to things that convert to profitable revenue and margin.

On episode seven, the hosts talk with Mo Hagan, COO of Canadian Fitness Professionals, about how she developed her personal brand, the challenges the fitness industry is facing and what they need to do to overcome them, the importance of embracing diversity in marketing, how a sense of community is key and why fitness professionals should work together for the industry to grow.

Enjoy another great episode of TMD On the Record!

As organizations begin to roll out their return-to-office strategies, it is crucial to recognize the importance of employee culture during this transition.

On the sixth episode, the hosts sit down with Terry Gillis, CEO of Ahria Consulting, to discuss employee culture, the impacts of working from home, and how organizations can adopt HR strategies to promote a culture of growth.

Tune in now for another great episode of TMD On the Record.

With the various restrictions and roadblocks associated with the pandemic, many businesses have been forced to consider digital solutions.

Jonathan Kochis, Director of User Experience at Canada Life, joins the hosts for episode 5 to discuss the pandemic’s impact on user and customer experience, and the importance of mapping the customer journey.

Listen in now for a great conversation about understanding how to shift to compete in a digital world.

TMD On the Record is back! On our newest episode, Mike Grant, David Cliche and Jeff Timmins address feedback received on the last episode, which covered the donor acquisition model and the challenges of marketing in not-for-profit organizations.

The group discusses the realities these organizations face when allocating marketing dollars to attract more donors, the opportunities associated with for-profit business models, and explore what it could all mean for the future of NFPs.