Building your personal brand as a marketer is crucial for career advancement, establishing credibility, obtaining salary increases and creating professional opportunities. This week, James interviews Fleur Brown, celebrated author of ‘The Business of Being YOU: Personal Brand Secrets of CEOs and Celebrities’. Fleur shares why you should be building your personal brand reputation and practical tips for marketing yourself within a competitive industry.

• The importance of marketing yourself to stand out from the crowd
• What does ‘building your personal brand’ really mean?
• Picking three elements to curate your personal brand
• Using your LinkedIn profile effectively to establish yourself in your company and industry
• The value in transparency and being upfront about your intentions
• Creating your own short bio and headshot for distribution
• How to get speaking opportunities

Fleur Brown is a creative entrepreneur who has helped build the profiles of some of the world's most innovative media, technology and entertainment brands, thought leaders and entrepreneurs. Fleur is passionate about helping individuals establish and grow their personal profile and this website is dedicated to that focus. Formerly, Fleur was the Co-Founder and CEO of award-winning PR Agency, Launch Group, the Founder and Executive Producer of the ENTREPRENEURS TV Show on Sky Business News and a Co-Founder of TEDxSydney - one of the world's largest innovation festivals.

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/

Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast

Rocket Agency Website: https://rocketagency.com.au/

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Hardcover: https://amzn.to/30O63kg

Kindle: https://amzn.to/2ZqfCWm

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Ranked in Forbes World's Most Influential 50 CMOs list, Ryan Bonnici shares career advice marketers should take onboard. Ryan has gone from marketing roles in Australia to global CMO roles for two tech unicorns in the USA.

• What are the benefits of working for a company that is growing quickly?
• The importance of owning a number/region to develop your career
• How to gain mentorship and advice from your connections
• Knowing your worth as you move through your career
• When is the right time to move companies?
• Why it’s actually good to talk to your competition

Ryan Bonnici was awarded 26th place on the World's Most Influential CMOs in 2020 list by Forbes (up from 41st place in 2019) and is currently the CMO of Wellhub (formerly Gympass). Ryan has extensive experience across B2B and B2C marketing and sales development, which has led to a strong understanding of the processes behind the job, refined interpersonal skills and an advanced understanding and track record in achieving strong return-on-marketing-investment and business growth.

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/

Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast

Rocket Agency Website: https://rocketagency.com.au/

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Hardcover: https://amzn.to/30O63kg

Kindle: https://amzn.to/2ZqfCWm

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

AJ Wilcox, Founder of B2Linked, has worked with 5 of LinkedIn’s top 10 spending accounts and managed over $150 million in LinkedIn ad spend. Host James Lawrence chats with AJ as they delve into key strategies for maximising the output of LinkedIn ads in 2025, the significance of Thought Leader ads, lead-generation tactics that actually work and more.

• The evolution of LinkedIn ads over the years
• Effective LinkedIn ads strategies and funnels
• Lead generation and conversion tactics
• Thought Leadership ads: A game changer
• LinkedIn ads vs. other platforms
• Effective creative for LinkedIn ads
• Exploring Connected TV ads
• Advanced targeting techniques
• The future of LinkedIn ads

AJ Wilcox is the Founder of B2Linked, a LinkedIn Ads-only agency that helps B2B marketers get better results from their LinkedIn campaigns. AJ has worked with 5 of LinkedIn’s top 10 spending accounts and managed over $150 million in LinkedIn ad spend.

He is a trusted expert in LinkedIn Ads and has spoken at more than 80 industry events and appeared on over 200 podcasts. You can follow AJ on LinkedIn.

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/

Smarter Marketer Website: https://www.smartermarketer.com.au/

Rocket Agency Website: https://rocketagency.com.au/

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Hardcover: https://amzn.to/30O63kg

Kindle: https://amzn.to/2ZqfCWm

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.