Ben Chapman is the General Counsel and Chief Privacy Officer at Swoop. Prior to Swoop, Ben was the Deputy General Counsel for Real Chemistry. He has nearly 10 years of experience in ad tech, data, and privacy matters.

Companies that operate in the healthcare marketing space, like Swoop, approach privacy by emphasizing transparency, ethical practices, and building trusted partnerships. To remain compliant, businesses need to thoroughly understand their data handling processes and regularly assess their partners. By asking detailed, factual questions, companies can make informed decisions about their partners’ practices and ultimately strengthen their privacy programs. Additionally, adopting a consumer- or patient-centric perspective helps businesses navigate the complexities of privacy laws while aligning with regulatory requirements and ethical standards. A proactive and well-informed approach to privacy strengthens compliance efforts and builds trust.

Healthcare marketing faces new challenges as privacy laws evolve and health data definitions expand. Laws like the Washington My Health My Data Act broaden the scope of what constitutes health data, requiring organizations to reevaluate how they handle consumer data. Navigating this complex regulatory landscape requires companies to ensure compliance with state privacy laws and federal regulations like HIPAA, all while maintaining trust and transparency with consumers. How can companies ensure ethical and privacy-friendly marketing practices?

In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels speak with Ben Chapman, General Counsel and Chief Privacy Officer at Swoop, about the intersection of privacy and healthcare marketing. They discuss how state privacy laws redefine health data, the importance of ethical data practices, and strategies for evaluating partners. Ben shares his insights on building privacy programs, fostering collaboration, and navigating the nuances of healthcare marketing in a highly regulated environment. He also highlights the importance of continuous learning and collaboration within the privacy community to stay ahead in the ever-changing regulatory environment.

Natalie LaPorta is the Chief US Privacy Officer for Walgreens, where she focuses on various privacy matters that impact US patient and consumer data privacy, including state and federal data privacy compliance, complex contract negotiations, digital privacy, de-identification, AI, analytics, and marketing. Prior to her most recent role at Walgreens, Natalie was an Associate Attorney at Dentons US LLP, where she handled healthcare regulatory, tax-exempt bond finance, and M&A matters. She holds a bachelor’s degree in political science from Benedictine University and a law degree from The John Marshall Law School.

New privacy laws, requirements, and expanding health data definitions require organizations to rethink and adjust their privacy programs accordingly. For companies like Walgreens, navigating these changes entails addressing both long-standing regulations, such as HIPAA, and emerging privacy laws that govern a broader scope of data. As businesses juggle diverse regulatory requirements, shifting data definitions, and operational demands, how can they create a privacy program that is effective and adaptable?

Walgreens’ approach to privacy exemplifies how businesses can adapt to an evolving regulatory landscape. Effective privacy programs start with understanding how shifting privacy requirements impact different business functions, from marketing to IT and analytics. With privacy regulations now extending beyond HIPAA to include other forms of personal information, companies need to develop tailored privacy strategies, provide ongoing education, and build strong relationships across departments to ensure privacy measures are integrated into everyday business operations. By making privacy a proactive and collaborative effort, companies can enhance compliance and reduce risks.

In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels speak with Natalie LaPorta, Chief US Privacy Officer at Walgreens, about the evolution of privacy programs in the healthcare and retail sectors. Natalie shares her journey of building a privacy legal function at Walgreens, the importance of building cross-functional relationships, and how tailored approaches can address privacy challenges. She also offers practical advice for creating a privacy culture and shares insights on navigating vendor relationships and using technology to support compliance efforts.

Shay Colson is a Co-founder and Managing Partner at Intentional Cybersecurity, a risk assessment and strategic advisory firm. After spending his early career as a security engineer for the US Government, he worked for a global consulting firm.

The evolving cyber landscape constantly presents new challenges that require businesses to elevate their cybersecurity posture. With the release of NIST CSF 2.0, organizations now have a stronger framework to guide their approach, focusing on governance as a critical function. This addition emphasizes the importance of integrating cybersecurity as a core business function rather than treating it as a siloed IT function. How can organizations adapt to this evolving landscape while improving resilience and reducing risk?

Governance now leads NIST CSF 2.0 as the primary function, emphasizing the importance for organizations to clearly define cybersecurity ownership, responsibilities, and decision-making processes. Organizations need to move beyond treating cybersecurity as a technical issue to recognizing it as a core business function. And, as threat actors become more sophisticated and leverage AI to accelerate cyber attacks, businesses need to adopt governance models that promote agility, resilience, and proactive risk management. This means integrating security and privacy frameworks into business operations.

In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels speak with Shay Colson, Managing Partner and Co-founder of Intentional Cybersecurity, about the critical role governance plays in building cyber resilience. Shay explains how companies can use frameworks like NIST CSF 2.0 to implement scalable cybersecurity strategies without overextending their resources. He also shares insights on the intersection of security and privacy, AI-driven risk assessments, and why focusing on the basics is essential before adopting advanced solutions.