ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

Von: Ali Kazmi & Bryce Whitwam
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  • ShanghaiZhan is a raw, lively, and regular debate about China tech, advertising, creativity & the intersection of it all. Join hosts Ali Kazmi and Bryce Whitwam, for timely discussions on all things China marketing, coming to you directly from Shanghai!
    Copyright 2024 ShanghaiZhan
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Management & Leadership Marketing & Vertrieb Politik & Regierungen Ökonomie
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  • After 20 Years of China Advertising: Is There a Bright Future?

    After 20 Years of China Advertising: Is There a Bright Future?
    Nov 5 2021
    Welcome to Shanghai Zhan, aka. Shanghai Station. The only station in Shanghai’s world-famous metro that exists as a podcast. Listen to Bryce Whitwam and Ali Zein Kazmi debate with guests on their experiences and aspirations for China. Bryce and Ali are connected to China for over 20 years and are still in Shanghai working in the industry. Both fluent Mandarin speakers, Bryce writes the language while and Ali gets away with using his thick Beijing accent. In their inaugural episode, “After 20 Years of China Advertising: Is There A Bright Future?” Bryce and Ali discuss: 1) Being in China for over 20 years in China 2) Bryce visits a slimming center and is wrapped in plastic. 3) Losing relevance even if you are out of China, even if for a few weeks?! 4) Use and application of data in a PIPL led-world, operating in platforms, is super important, and trusting platforms in exchange for better service & utility. 5) Bryce likes looking at pictures of guns on Instagram 6) Clients pulling advertising in-house, at speed, more strategic, more quantified. 7) Alibaba is still a buy! 8) Consolidation versus creativity. 9) Preconditioned for careers that are “measured”. 10) Too hard to let go. Oh! the energy and the addiction of China! Next up, an analysis of Double 11 featuring one of China’s most prolific alcohol salesman. Stay tuned.
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    31 Min.
  • Pernod Ricard's Pierre Delfosse on 11/11: the Day After the Dust Settled

    Pernod Ricard's Pierre Delfosse on 11/11: the Day After the Dust Settled
    Nov 17 2021
    In this episode, we talk with Pierre Delfosse, E-commerce Director at Pernod Ricard China, on the world's largest shopping festival, Double 11, which climaxes on the 11th of November of every year. We are still big in Japan. We are a lot bigger in Hong Kong (S.A.R.) and even bigger in the USA. In this episode we discuss: 1. What we shopped for Double 11 
 2. How has the spirits business evolved over the past 7years 
 3. What Chinese consumers drink, white, yellow, and brown. 
 4. Jiu Jiu or September 9 is Spirits Day in China 
 5. Imported spirits hold 1.5% of share of spirits (minuscule when you put into consideration how much Baijiu is drunk in China). 
 6. Success offline leads to greater success online, especially on that day – building brand is massively important 
 7. Double 11 is not an Alibaba thing alone, all platforms are Double 11 crazy 
 8. Building owned traffic and reducing dependency on the platforms. 
 9. Pierre enjoys Glenlivet and Cognac but sometimes cheats with a Blue Label. 
 10. Don’t drink and drive. 
 Join us next week for another exciting show as we are investigating the evolution of sport. Music: "Bad Cough Syrup" by Bryce Whitwam: https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Welcome to Shanghai Zhan, aka. Shanghai Station. The only station in Shanghai’s world-famous metro that only exists as a podcast. Listen to Bryce Whitwam and Ali Zein Kazmi debate with guests on their experiences and aspirations for China. Bryce and Ali are connected to China for over 20 years and are still in Shanghai working in the industry. They are both fluent Mandarin speakers, with Bryce reading and writing, while Ali gets away with using his thick Beijing accent.
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    32 Min.
  • China: Luxury's 2021 Comeback Story feat. Artefact's Mike Zhu & Serena Shen

    China: Luxury's 2021 Comeback Story feat. Artefact's Mike Zhu & Serena Shen
    Dec 2 2021
    When the pandemic hit, the luxury business was doomed, or was it? China was not only Luxury's comeback kid, but it also helped redefine the category for the post-pandemic world. How can you define luxury through a complete mobile experience? In this episode, we have modern luxury experts Artefact's Mike Zhu & Serena Shen talk about how China made it happen, and what are the lessons for the world. In this episode we cover: 1. What makes luxury tick? 2. Controlling supply & creating desire 3. Empty malls and the metaverse 4. Day day up up luxury 5. Personal service on live broadcast 6. Luxury, made in China 7. Late to the party, but running fast 8. Shopping at the Prada wet market Music: "Bad Cough Syrup" by Bryce Whitwam: https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Welcome to Shanghai Zhan, aka. Shanghai Station. The only station in Shanghai’s world-famous metro that only exists as a podcast. Listen to Bryce Whitwam and Ali Zein Kazmi debate with guests on their experiences and aspirations for China. Bryce and Ali are connected to China for over 20 years and are still in Shanghai working in the industry. They are both fluent Mandarin speakers, with Bryce reading and writing, while Ali gets away with using his thick Beijing accent.
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    30 Min.

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